Jose Vargas is a Peruvian-born former civil engineer who transitioned into the iGaming industry in 2019/2020. He holds a degree in Civil Engineering and earned a Master’s degree in the Netherlands, where he worked as a project manager on international engineering projects across Latin America and the Netherlands. He co-founded Basher Agency in 2020, shifting his career focus to iGaming marketing.
Basher Agency is a full-service iGaming marketing agency specializing in streamer and esports traffic for LatAm and APAC markets. As Co-Founder and Commercial Director, Vargas leads the agency’s commercial strategy and has built a reputation as a speaker at industry conferences such as SiGMA. The agency was founded in 2020 and has grown to serve clients in the iGaming sector.
Vargas holds Dutch citizenship as of 2024 and continues to oversee Basher Agency’s expansion and client partnerships. With five years of direct iGaming experience, he remains focused on leveraging esports and streamer traffic to position brands in the gaming industry.
Career History
| Company | Role | Dates |
|---|---|---|
| Basher Agency | CFO & Co-Founder | – present |