Basher Agency
- Founded
- 2020-01-01 in Lima, Peru
- Headquarters
- Dubai, United Arab Emirates
Basher Agency is a global performance-driven affiliate and marketing agency specializing exclusively in the iGaming sector. Founded in 2020 in Peru, the agency has rapidly expanded to serve licensed casino, sportsbook, betting, affiliate and esports operators across Latin America, regulated Europe, the Middle East & North Africa, North America and Asia-Pacific. Combining data-driven player acquisition, influencer marketing and community-led growth, Basher positions itself as a full-funnel growth partner. Its services span campaign planning, social media content production, event and tournament coordination, and community engagement programmes. In 2025, Basher was named AffPapa Agency of the Year and is recognized among the Top 50 affiliates worldwide by SiGMA. Headquartered in Dubai with a team of 11–50 professionals operating across multiple time zones, the agency leverages deep regional knowledge to execute high-impact, measurable campaigns. Basher’s ethos centres on transparency, innovation and scalable, long-term partnerships, connecting real players with brands through authentic creator and streamer collaborations.
Detailed Review
Company History
Basher Agency was founded in 2020 by Andrés Villagómez and Jose Vargas, both of whom continue to lead the company as CEO and Commercial Director/CFO respectively. The agency’s origin story is rooted in Peru, where it first established itself as a specialist iGaming affiliate and marketing partner before expanding its footprint globally. Today, its official headquarters are in Dubai, United Arab Emirates, while maintaining a strong operational presence in Latin America and other key markets.
Business Model
Basher operates as a B2B growth partner for licensed operators, driving player acquisition and brand awareness through targeted traffic sources, creator collaborations, and data-optimised campaigns. The agency does not operate its own gaming platforms or brands; instead, it offers three core pillars: performance-driven affiliate marketing, influencer marketing, and community-led growth. Its client roster includes casino, sportsbook and esports operators active in both regulated and emerging markets.
Services
Basher’s service offering includes performance-driven affiliate marketing (data-led player acquisition campaigns across multiple geographies), influencer and creator marketing (connecting brands with streamers and content creators), community management and engagement (building player communities via social media and live events), campaign planning and creative production (end-to-end strategy including video and branded assets), and event and tournament coordination (organising online/offline esports and gaming events).
Industry Recognition & Events
Basher has received notable industry recognition. In 2025, it was awarded AffPapa Agency of the Year and is listed among the Top 50 affiliates worldwide by SiGMA. The agency exhibits regularly at major industry events, such as iGB Affiliate Barcelona 2025 and the iGaming Club Conference Malaga 2025, where CEO Andrés Villagómez highlighted the company’s expansion from Peru into global markets. Basher also partners with other agencies like B.Content to deliver large-scale events for clients such as Pragmatic Play.
Leadership
The leadership team comprises co-founders Andrés Villagómez (CEO) and Jose Vargas (Commercial Director and CFO). No other C-level executives (CTO, COO, CCO) were found in publicly available sources.
Key Products
Influencer Marketing & Streamer Partnerships
Connecting iGaming brands with streamers, content creators, and esports talent to drive authentic player acquisition.
Affiliate Acquisition (Performance-driven)
Data-driven campaigns across premium traffic sources, including paid media, SEO, and direct affiliate networks.
Social Media Content Production
In-house creation of video, graphic, and written content tailored for platforms such as Twitch, YouTube, Instagram, and TikTok.
Event & Tournament Coordination
Planning and execution of branded tournaments, live events, and sponsorship activations in the gaming and esports space.
Community Engagement Programs
Building and managing player communities to foster brand loyalty and long-term retention.
Brand Strategy & Campaign Planning
End-to-end campaign design, from market research and creative development to deployment and analytics.
Campaign Planning & Strategy
End-to-end campaign development, from market research to creative execution, tailored to the iGaming sector.
Community Engagement Programmes
Ongoing management of online gaming communities, fostering loyalty and interaction between operators and players.
Talent Management
Representation and management of esports and gaming personalities, facilitating partnerships with brands.
Performance-Driven Affiliate Marketing
Data-led player acquisition campaigns for casino, sportsbook, and betting operators, focused on measurable ROI and scalable traffic.
Influencer & Streamer Marketing
Connecting brands with relevant streamers and content creators to build authentic community engagement and brand affinity.
Influencer & Creator Marketing
Connecting iGaming brands with streamers and content creators to drive authentic engagement and player sign-ups.
Community Management & Engagement
Building and nurturing player communities through social media, forums and live events.
Campaign Planning & Creative Production
End-to-end campaign strategy including social media content, video production and branded assets.
Offices & Headcount
30 employees (approx.)
Key Persons
Andrés VillagómezChief Executive Officer (CEO) & Co-Founder
Jose VargasCFO & Co-Founder
- Daniel Aita
Operations Manager