Joseph El Am is the General Manager and Senior Executive Officer of PRYPCO, a Dubai-based platform that tokenizes real estate and enables fractional property ownership. Operating as PRYPCO Blocks/Mint, the marketplace launched in pilot with the Dubai Land Department and VARA in May 2025, and has tokenized ten properties with approximately AED 18.5 million under management. His leadership focuses on democratizing access to real estate investment through regulated blockchain technology.
Before PRYPCO, Joseph played a key role in expanding StashAway across the MENA region, applying technology to make wealth-building accessible. His earlier career includes positions at Temenos, PwC, and KPMG, giving him a strong foundation in banking, business development, compliance, and financial advisory. These experiences shaped his approach to building innovative, compliant financial platforms.
Beyond his commercial work, Joseph runs free financial-literacy programmes and supports NGOs and community initiatives, reflecting a purpose-driven approach to leadership. He regularly speaks at industry events about real-world asset tokenization and financial inclusion.
Career History
| Company | Role | Dates |
|---|---|---|
| PRYPCO | General Manager & Senior Executive Officer | – present |