PRYPCO

History and Founding

PRYPCO was founded in 2022 by Amira Sajwani, an Emirati entrepreneur who also serves as Managing Director – Sales and Development at DAMAC Properties and co-founder/COO of Amali Properties. The company emerged from Sajwani’s recognition that the real estate market, particularly in Dubai, remained fragmented, opaque, and inaccessible to many – especially first-time investors or those with limited capital.

Business Model and Products

PRYPCO operates a multi-product ecosystem designed to cover the full property lifecycle. Its core offerings include: - PRYPCO Blocks: A DFSA-regulated fractional ownership platform that allows users to invest in Dubai rental properties from as little as AED 500. Investors receive monthly rental income and potential appreciation, with property management handled by PRYPCO. The platform has facilitated over AED 20 million in investments across 21 properties. - PRYPCO Mint: Launched in partnership with the Dubai Land Department, this is MENA’s first tokenized real estate investment platform, enabling digital ownership of property shares backed by government-linked title deeds. It has attracted nearly 2,000 investors who have committed more than AED 16 million. - Mortgage Marketplace: A digital platform that lets buyers compare mortgage offers from multiple lenders, streamlining the financing process. - Golden Visa Service: End-to-end assistance for obtaining the UAE 10-year Golden Visa, leveraging property ownership or investment thresholds. - PRYPCO One: A B2B platform for real estate agents, providing access to 300+ exclusive secondary projects, a data hub of 1,500 projects, custom website creation tools, and referral opportunities for mortgages and Golden Visas.

Market Position and Competition

PRYPCO operates in a competitive landscape that includes both traditional real estate brokerages and emerging PropTech firms. However, its integration of multiple services – from mortgage to investment to visa – into a single platform, combined with strong regulatory relationships with the DLD and DFSA, gives it a distinctive position. The company is regulated by the Dubai Economic Department for its real estate brokerage activities, and its fractional and tokenized products adhere to Shariah principles via a dedicated Supervisory Board.

Leadership and Team

PRYPCO’s leadership team includes co-founder and President Essa Ibrahim. In late 2024/early 2025, the company bolstered its executive ranks with high-profile hires: Damien Drap (former Uber executive) joined as COO, Haresh Bajaj (former Revolut and Klarna product leader) as CPO, and Denis Agiev (former Uber and Revolut tech leader) as CTO.

Funding and Growth

PRYPCO raised a Pre-Series A round in September 2025 led by General Catalyst, marking the firm’s first Middle Eastern PropTech investment. Previous seed funding of $10 million was raised from Shorooq Partners and Apparel Group. As of early 2025, the company has facilitated nearly AED 10 billion in mortgages, assisted over 3,000 individuals in securing Golden Visas, and attracted more than 50,000 users to its fractional investment platform.