Pini Yakuel

Pini Yakuel is the co-founder and CEO of Optimove, a customer-led marketing platform provider with a strong presence in iGaming and relationship marketing. He founded the company in 2009 and has led it from a bootstrapped consulting service into a major SaaS platform, eventually raising venture capital after seven years of self-funding. Under his leadership, Optimove has become a leading provider of CRM marketing solutions for the iGaming industry and beyond.

Yakuel has over two decades of experience in analytics-driven customer marketing. He is the author of Positionless Marketing, a book that advocates for agile, silo-free marketing teams. He is a member of the Forbes Communications Council and frequently speaks at iGaming and marketing industry events. His thought leadership is widely recognized, and he has been featured in interviews on Mixergy, SaaS Club, and Natfluence.