- Founded
- 2009-01-01 in Tel Aviv, Israel
- Headquarters
- New York, New York, United States
- Phone
- +972 367 245 46
Optimove is a privately held SaaS company that provides a comprehensive AI-powered marketing platform designed to empower marketers to execute personalized, multichannel campaigns without relying on engineering, creative, or analytics teams. The company pioneered the concept of “Positionless Marketing,” which breaks down traditional silos by giving every marketer three transformative powers: Data Power (real-time customer insights without engineers), Creative Power (instant asset generation without designers), and Optimization Power (self-optimizing campaigns without analysts). At its core, Optimove’s platform includes a Customer Data Platform (CDP) that unifies data from multiple sources, applies predictive modeling and micro-segmentation, and automates campaign orchestration across email, SMS, push notifications, web pop-ups, and paid channels like Facebook and Google. The platform is trusted by more than 1,200 brands across iGaming, prediction markets, retail & e-commerce, financial services, online trading, and other consumer-facing industries. Optimove reports processing over 7 billion data rows daily and targeting more than 205 billion customer interactions per year. With an estimated annual recurring revenue of $94.5 million (as of mid‑2024) and approximately 434 employees, the company serves 77 enterprise customers worldwide. Optimove has raised $20 million in a single Series A round (2016) and has made several acquisitions, including DynamicMail (2018) and Axonite (2020). The company is headquartered in New York, with its original R&D base in Tel Aviv and additional offices in London, Dundee, São Paulo, and Tallinn.
Detailed Review
History & Founding
Optimove was founded in 2009 in Tel Aviv, Israel, under the name Mobius Solutions by Pini Yakuel and Shachar Cohen. The first version of its software, the Customer Value Maximizer, was released in 2010. In 2012, the company rebranded to Optimove and shifted focus to SaaS relationship marketing. The company bootstrapped for seven years using consulting revenue, turning down early venture capital offers, before raising a $20 million Series A from Israel Growth Partners in 2016 at a $100 million valuation. This funding enabled international expansion, including offices in London (2015) and New York City (2016). Acquisitions include DynamicMail (2018) and Axonite (2020), and the company has made five acquisitions total as of early 2026.
Products & Platforms
Optimove’s core offering is the Positionless Marketing Platform, an integrated suite that combines a Customer Data Platform (CDP), AI decisioning engine, multichannel campaign automation, real-time personalization, and gamification. Key components include the CDP, which unifies customer data into a single actionable view; predictive customer modeling and micro-segmentation using AI; multichannel campaign automation across email, SMS, push notifications, in-app messages, and web overlays; real-time event triggers; optimization and A/B testing; and the 2026-launched Optimove AI Marketing Suite, which embeds AI capabilities inside the platform (Native AI), outside via the Optimove MCP for use with tools like Claude, and on top via Custom Apps. The platform is sold as a subscription starting at $4,000 per month.
Market Position & Customers
Optimove serves over 1,200 brands, particularly in iGaming, sports betting, retail, e-commerce, financial services, and online trading. Notable partners include IBM, iSoftBet, Adda52, and TradoLogic. The company publishes regular industry reports such as the U.S. Gaming Pulse Report and Consumer Marketing Fatigue Report. With an estimated $94.5 million annual recurring revenue as of mid-2024, up from $10 million in 2018, the company has grown significantly. It processes over 7 billion data rows daily and targets more than 205 billion customer interactions per year.
Headcount & Locations
Optimove is headquartered in New York, with its original R&D base in Tel Aviv, and additional offices in London, Dundee (Scotland), São Paulo, and Tallinn. The company employs approximately 434 people as of October 2024.
Key Products
Positionless Marketing Platform
AI decisioning engine with built-in CDP, predictive segmentation, multi-channel orchestration, real-time personalization, and self-optimizing campaigns. Delivers three core capabilities: Data Power (insights without engineers), Creative Power (asset generation without designers), and Optimization Power (automated A/B testing and journey optimization).
Optimove CDP
Customer Data Platform that consolidates historical, real-time, and predictive data from multiple sources into a single customer view.
Smartico
Gamification and loyalty platform for iGaming and eCommerce, enabling in-platform contests, reward mechanics, and engagement campaigns. Acquired in April 2026.
Optimove Academy
Online training and certification programme for client marketing teams.
OptiCircle
Community and peer-to-peer knowledge sharing platform for Optimove users.
Optimove Insights
Research and publications division producing industry reports (e.g., World Cup betting analysis, consumer fatigue studies).
Optimove Positionless Marketing Platform
The flagship AI-powered suite that unifies customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification to enable marketers to execute any campaign independently.
Optimove AI
A comprehensive marketing AI suite that operates in three places: Native AI within the platform, external AI via the Optimove Model Context Protocol (MCP), and custom applications built on top of the platform.
Customer Marketing Cloud
The core CDP-driven product that models customer behavior, predicts lifetime value, and automates multichannel retention campaigns with scientific optimization.
Unified Growth CRM
A combined platform-and-managed-services offering where Optimove’s data engineers and CRM strategists work directly inside the same AI platform to deliver faster strategy-to-execution alignment.
Customer Data Platform (CDP)
Unified customer data repository that powers segmentation and personalization.
Optimove AI Marketing Suite
2026 launch; brings AI agents inside the platform (Native AI), outside via MCP, and on top via Custom Apps.
Offices & Headcount
434 employees (approx.)
Key Persons
Pini YakuelCo-founder & Chief Executive Officer (CEO)
Varda TiroshChief Customer Officer (CCO)
Mauricio SotoSenior Account Executive, Latam
Exhibition History
Recent News
SiGMA North America 2026 to Debut in Mexico City with 4,000 Delegates and Expanded Regional Focus
SiGMA Group will host the first SiGMA North America 2026 summit in Mexico City from September 1-3, expecting 4,000 delegates, 1,000 operators, and over 200 exhibitors, followed by an exclusive affiliate retreat in Cancun. The event aims to strengthen cross-border networking across North and Latin America, leveraging Mexico's growing iGaming market projected to reach $3.61 billion by 2033.
2026-07-14