Varda Tirosh serves as Chief Customer Officer at Optimove, a leading CRM marketing platform tailored for the iGaming and gambling industry. She has been with the company since 2012, building and leading the customer organization through a period of significant growth. Her focus spans large-scale customer success operations, data-driven marketing strategies, and CRM automation.
Tirosh holds a Bachelor’s degree in Economics and Business Administration, grounding her approach in analytical rigor and business acumen. She is widely recognized for her expertise in customer retention and churn reduction, often sharing insights at industry conferences and through thought leadership articles. Colleagues describe her as energetic, mission-driven, and results-oriented, with a strong commitment to developing leaders and fostering customer-centric teams.
Under her guidance, Optimove’s customer success function has expanded to support hundreds of iGaming operators worldwide. Tirosh champions the use of predictive analytics and personalized marketing to deepen player engagement and loyalty. Her work has made her a respected voice in the intersection of technology, data, and customer experience within the gambling sector.
Career History
| Company | Role | Dates |
|---|---|---|
| Optimove | Chief Customer Officer (CCO) | – present |