
S.Y. Hsu
Co-CEO of ASUS
S.Y. Hsu has served as the co-CEO of ASUS (Asustek Computer Inc.) since 2019, sharing leadership with Samson Hu. He oversees research and development strategy, ensuring that core engineering capabilities remain central to the company's growth. Under his guidance, ASUS has strengthened its Republic of Gamers (ROG) brand and expanded into AI-driven features and premium notebooks.
Hsu has been instrumental in advancing ASUS's sustainability initiatives, particularly its "Circular Economy" programs. He also holds the titles of General Manager and Director at ASUS, reflecting his broad operational and strategic responsibilities. His leadership has helped the company maintain its position as a major player in gaming hardware and consumer electronics.
Coming from a strong technical background, Hsu emphasizes innovation in hardware and software integration. His career at ASUS has been marked by a focus on core engineering, which has enabled the company to pursue growth in emerging areas such as AI and gaming peripherals. He continues to drive ASUS's vision of delivering high-performance, sustainable technology solutions.
Career History
| Company | Role | Dates |
|---|---|---|
| ASUS Plus | Co-CEO | – present |