Sarafina Wolde Gabriel is a seasoned digital marketing executive with over 20 years in the industry, currently serving as CEO of Rightlander, a marketing compliance tech firm focused on iGaming and affiliate sectors. She brings more than a decade of leadership experience in performance and affiliate marketing.
She began her career at Paysafe's Income Access in 2004, rising through roles including Director of Affiliate Marketing, Chief Marketing Officer, and Vice President of Strategy over 18 years. Her work expanded the company's global footprint and innovative solutions.
In 2022, Wolde Gabriel joined GeoComply as Senior Director of Global Markets, overseeing new business development and international expansion. She later moved to Rightlander as Chief Strategy Officer before being appointed CEO in August 2024.
As CEO, Wolde Gabriel is focused on diversifying Rightlander's offerings, entering new markets, and building strategic partnerships to drive growth in compliance technology for the gaming industry.
Career History
| Company | Role | Dates |
|---|---|---|
| GeoComply | Senior Director of Global Markets | 2022-01-01 – 2022-01-01 |
| Paysafe's Income Access | VP of Strategy | 2016-01-01 – 2022-01-01 |
| Rightlander | Chief Strategy Officer (CSO) | 2022-01-01 – 2024-01-01 |
| Rightlander | Chief Executive Officer (CEO) | – present |