Sergey Yarovoy is a seasoned affiliate marketing and business development professional with over nine years in FinTech, primarily focused on FX, crypto, and iGaming sectors. As the Head of Affiliates at HFM, he drives commercial strategy, revenue growth, partnerships, and customer success.
He previously served as Affiliate Team Lead at Exness, where he managed partner programs and contributed to the broker’s industry-leading CPA offerings. His expertise includes scaling partnerships across IB, CPA, and KOL channels, structuring performance models to optimize traffic quality, LTV, and profitability.
Yarovoy works cross-functionally with product, payments, risk, and customer success teams to ensure operational excellence and commercial sustainability. He has launched high-impact performance strategies that significantly increased traffic and revenue for the organizations he has worked with.
Career History
| Company | Role | Dates |
|---|---|---|
| HFM | Head of Affiliates | – present |