- Founded
- 2010-01-01 in Cyprus
- Headquarters
- Limassol, Cyprus
HFM (formerly HotForex) is a multi-asset online broker founded in 2010 and headquartered in Cyprus, with group companies registered in Mauritius, Seychelles, the United Kingdom, and South Africa. Serving over 2.5 million registered clients across 180 countries, the broker offers retail and institutional access to forex, commodities, indices, shares, and cryptocurrencies. HFM operates under multiple regulatory licences, including the Financial Services Commission (FSC) of Mauritius and the Financial Conduct Authority (FCA) in the UK, emphasising transparency and client fund segregation. The company provides the industry-standard MetaTrader 4 and MetaTrader 5 platforms, as well as a proprietary mobile app with a copy-trading feature called Strategy Manager. With a global team of 501–1,000 employees, HFM has won numerous industry awards and positions itself as a reliable partner for traders of all experience levels.
Detailed Review
History and Founding
HFM was established in 2010 in Cyprus under the brand HotForex, quickly expanding its global footprint. The company rebranded to HFM in 2022 to unify its international presence while retaining its core focus on retail and institutional forex and CFD trading. The group operates through multiple entities, including HF Markets Group in Mauritius, HF Markets (UK) Ltd regulated by the FCA, HF Markets (Europe) Ltd regulated by CySEC, and HF Markets SA (PTY) Ltd in South Africa. This multi-jurisdictional structure allows the broker to serve clients in over 180 countries while adhering to local regulatory standards.
Products and Platforms
HFM’s product suite centres on the two most popular trading platforms: MetaTrader 4 (MT4), known for its robust charting tools and automated trading via Expert Advisors, and MetaTrader 5 (MT5), which adds more timeframes, an economic calendar, and advanced order types. Both are available as desktop, web, and mobile versions. Additionally, HFM provides a proprietary HFM mobile app that integrates account management, charting, market news, and a copy-trading module called Strategy Manager, which allows users to automatically replicate the trades of successful strategy providers. The broker supports a wide range of account types – including Standard, Premium, VIP, and Islamic/swap-free accounts – and offers tight spreads from 0.0 pips on certain account types.
Regulation and Security
HFM is regulated by multiple financial authorities: the FSC Mauritius for the main group, the FCA UK for HF Markets (UK) Ltd, CySEC for its European entity, and the FSCA in South Africa. Client funds are held in segregated accounts with reputable banks, and negative balance protection is provided where applicable. This regulatory oversight, combined with a long operational history, contributes to the broker’s trust among traders.
Market Position and Awards
HFM has won numerous industry awards, including "Best Customer Service" and "Best Forex Broker" from various financial publications. With over 2.5 million registered users and 15+ years of experience, the broker competes with other multi-asset platforms like XM, IC Markets, and eToro. Its strength lies in its combination of strong regulation, low spreads, and advanced copy-trading features, though its research tools are less comprehensive than those of top-tier competitors.
Deposits, Withdrawals, and Support
Deposits and withdrawals are processed via bank wire, credit/debit cards, and e-wallets such as Skrill and Neteller. Most deposit methods are fee-free, and withdrawals are typically processed within one business day. Customer support is available 24/5 through live chat, email, and phone, with multilingual assistance. HFM also provides educational resources including webinars, video tutorials, market analysis, and an economic calendar.
Pros and Cons
Pros: Well-regulated across multiple jurisdictions; tight spreads from 0.0 pips; extensive range of trading instruments; proprietary mobile app with copy-trading; quick withdrawal processing. Cons: Inactivity fee charged after 3 months without trading; limited cryptocurrency offering compared to some competitors; research tools less comprehensive than top-tier brokers.
Overall, HFM is a solid choice for both novice and experienced traders, combining a trusted regulatory framework with powerful trading tools and competitive pricing.
Key Products
MetaTrader 4 (MT4)
Industry-standard forex/CFD trading platform with Expert Advisors and custom indicators.
MetaTrader 5 (MT5)
Next-generation platform for multi-asset trading, including advanced charting and strategy testing.
HFM WebTrader
Proprietary web-based platform for trading and account management.
HFM Mobile App
iOS/Android app with integrated copy trading service and real-time market data.
Copy Trading
Built-in proprietary service that lets clients replicate the trades of strategy providers.
InfinityX Account
Offshore trading account with high leverage, aimed at experienced traders (high risk).
Premium Trader Plugins
FX Blue-powered tools for MT4/MT5 (trade analysis, sentiment, etc.).
Research & Education
Daily market commentary, economic calendar, FxStreet news feed, and educational resources.
HFM Copy Trading
Proprietary platform allowing traders to replicate the strategies of top-performing investors directly from the HFM mobile app or web portal.
HFM Affiliate Program
Partnership programme for webmasters and influencers, offering revenue share, CPA, and hybrid models.
Strategy Manager
Copy-trading feature within the HFM app that allows users to automatically replicate trades of selected strategy providers.
Offices & Headcount
750 employees (approx.)
Key Persons
Sergey YarovoyHead of Affiliates