Customer Acquisition
2 articles tagged "Customer Acquisition".
Player Engagement Data Reveals Hidden Value in Existing User Bases
Data from five operators shows that players who complete gamified Missions generate 150% to 600% more GGR than other active users, with similar uplifts in deposit frequency and retention, indicating untapped value in existing player bases.
Alberta iGaming Market Launches as bet365, BetRivers, and theScore Bet Go Live; Prediction Markets and Pennsylvania Revenue Set Records
Alberta's regulated iGaming market launched on July 13, 2026, with bet365, BetRivers, theScore Bet, and over 15 other operators going live, while Pennsylvania posted record gaming revenue of $7.01 billion and prediction markets captured 27% of U.S. World Cup betting volume.