Marketing Strategy

1 articles tagged "Marketing Strategy".

• John Cook: Rethinking events as part of an integrated media and marketing strategy

  John Cook of SBC Media argues that iGaming companies must stop treating events as standalone three-day sprints and instead adopt a content-driven marathon that integrates pre-event education, activation, and thoughtful post-event follow-up to maximise ROI.

  2026-07-16EventMarketing StrategyContent MarketingB2B Marketing