Player Behaviour
1 articles tagged "Player Behaviour".
Sweepstakes Player Profile Revealed: Alea Data Highlights Rapidly Evolving Behaviours
Alea's analysis of 1.5 million sweepstakes players reveals a fundamentally different user profile: novelty-seeking, mobile-first, and casual, with 47% of revenue from games under six months old and a 10% premium on mobile ARPU over desktop.