US Market
1 articles tagged "US Market".
Sweepstakes Reshape iGaming as Alea's Tomic Highlights Content Velocity and Cultural Fit in the Americas
Alea founder Alexandre Tomic reports that sweepstakes now account for 50% of platform activity, with €30.7m GGR in Q1 2026, as the sector's rapid content cycles and distinct player behaviour challenge traditional casino models. He also emphasises cultural alignment over language for success in Latin America, where constant adaptation is required.