Affiliate & Comparison Media
Companies offering affiliate & comparison media in the iGaming industry — 145 listed.
Spins Gaming Affiliate Network is an iGaming affiliate program that serves as the official marketing channel for a portfolio of online casino brands, including Roocasino, Wagerbeat, Allspinswin, and Spinmillion. The network offers publishers and traffic partners a range of commission models—revenue share (base 25-40%), CPA, CPL, and hybrid deals—with monthly payouts via ecoPayz, Neteller, Skrill, and bank wire transfer. The program tracks referrals through NetRefer, a widely used affiliate management platform in the gaming sector. Affiliates are supported by a dedicated support contact and can leverage promotional tools such as deposit bonuses and free spins to drive player acquisition. Spins Gaming positions itself as a dynamic program that rewards partners with lifetime revenue on referred players. While the network's operational history and exact founding details remain publicly undisclosed, its presence on major affiliate directories and its integration with multiple casino brands indicate an established position in the competitive iGaming affiliate landscape. The program targets both established affiliates and newcomers seeking flexible, transparent partnership terms in the online casino vertical.

SMS Edge
Tel Aviv, Israel
SMSEdge is a data-driven, multi-channel messaging platform founded in May 2017 in Tel Aviv, Israel. Originally focused on SMS marketing, it has expanded into an omnichannel solution supporting SMS, Email, Voice, and WhatsApp. The platform serves performance marketers, affiliates, and enterprises, leveraging a proprietary routing engine that optimizes message deliverability across 195+ countries. Its intelligent route optimization and real-time A/B testing are designed to lower cost per acquisition by up to 45%. SMSEdge integrates with existing CRM and tracking systems via a REST API and provides campaign management, contact segmentation, and advanced analytics. The company is privately held with a lean team of 11–50 employees, headquartered in Tel Aviv. As of 2025, it continues to expand its channel offerings and automation capabilities, competing with other cloud-based CPaaS and messaging providers.

Slotozilla
Southampton, Pennsylvania, USA
Slotozilla is a multilingual online casino information and entertainment platform that serves as an independent casino review aggregator, bonus comparator, and free-to-play slot library. Founded in 2013 by a group of iGaming professionals with backgrounds ranging from land‑based casino operations to casino game development, the company has grown from a small slot-focused site into a full-spectrum gambling resource covering 11 key regions worldwide. Its mission is to help players make safer, more informed gambling choices by providing methodically researched casino reviews, transparent bonus terms, and a risk‑free environment for trying slot games without real money deposits. The platform’s core value proposition lies in its systematic evaluation methodology: each operator is assessed against publicly verifiable data on licensing, payout speed, wagering requirements, SSL security, and user reputation. Slotozilla does not offer real‑money gambling but monetizes through affiliate partnerships with licensed operators, primarily in the United Kingdom, Germany, Canada, Poland, Australia, Austria, Spain, Italy, Hungary, and Switzerland. The company reports that it has earned the trust of more than one million users in the past year alone and operates with a team of over 50 experts in content, marketing, and programming. The platform is headquartered in Southampton, Pennsylvania, USA, and continues to expand its geographic reach with a goal of adding five new localized regions every year.

Sina.com
Beijing, China
Sina Corporation, best known for its flagship portal Sina.com and majority-owned subsidiary Weibo Corporation, is a Chinese online media and internet services company serving the global Chinese community. Founded in 1998 and headquartered in Beijing, Sina operates one of China's oldest web portals, offering news, sports, finance, email, and blogging services. Its most prominent asset is Weibo, a microblogging platform with over 580 million monthly active users as of mid-2024. The company went public on Nasdaq in 2000 and was taken private in 2021 by a consortium led by CEO Charles Chao. Sina also provides mobile value-added services, cloud computing through Sina App Engine, and various fee-based services. Competing with Tencent, Baidu, and ByteDance, Sina's portal and Weibo ecosystem maintain a loyal user base despite regulatory challenges in China's evolving internet landscape.

Seven Star Digital
Shoreditch, London, UK
Seven Star Digital is a UK-based performance marketing and customer acquisition company specializing in the online gambling sector. Founded in 2016 by Luke Eales, the firm connects consumers with leading gambling operators through a portfolio of comparison and review websites, most notably TopRatedCasinos.co.uk and Compare.bet. Operating in the heavily regulated UK market, it drives high-intent traffic to partner operators on a cost-per-acquisition or revenue-share basis. The company was acquired by Thimba Media in 2025, a subsidiary of the Thimba Group, to expand Thimba's footprint in UK iGaming affiliate marketing. Headquartered in Shoreditch, London, Seven Star Digital has established itself as a key player in the competitive affiliate space by leveraging data-driven strategies to match players with suitable operators.

Search Focus Limited
Rathbone House 15 Esplanade, Jersey JE1 1RB, Jersey
Search Focus Limited is a UK-based digital advertising business operating as an advertising network, connecting advertisers with relevant audiences through search and display inventory. The company is privately held and classified as a micro-enterprise, with estimated annual revenue below $5 million according to business database ZoomInfo. It maintains a web presence at www.searchfocus.co.uk but does not publish a detailed corporate website, issue press releases, or appear in major industry directories. Publicly available information about the company is extremely limited, and its precise products, platforms, and client base are not documented. The company's legal name may be Search Focus Ltd, but it does not have a verified matching entry in the UK Companies House register; a separate entity named FIND FOCUS LIMITED (company number 08046653) exists but is unrelated. Due to the scarcity of accessible data, the company's founding year, headquarters location, employee count, and leadership team remain unknown. Further research would require direct contact with the company or access to private filings.
Sarah Enterprises Ltd.
Glacis Road, Suite 23, Portland House, Gibraltar GX11 1AA, Gibraltar
Sarah Enterprises Ltd. was a UK-registered private limited company that provided business-to-business marketing and operational solutions specifically for the gaming and iGaming industry. Incorporated in October 2015, the firm was founded by two gaming professionals with a combined 20+ years of industry experience, aiming to offer client companies a consultative partnership. Its services included marketing strategy, operational support, and access to a curated network of industry contacts. The company operated through a B2B model, allowing clients to outsource key functions while benefiting from the founders' deep sector knowledge. Despite a professional website and a LinkedIn profile indicating a workforce of 11–50 employees, Sarah Enterprises Ltd. was dissolved on 14 March 2017, just 18 months after incorporation, with no public record of a formal closure or sale. Its registered office was in London, and its website and iGamingSuppliers.com listing remain as historical artefacts of its intended market position.
Salematics
8 Kennedy St, 3rd Floor, Office 306, 1087 Nicosia, Cyprus
Salematics is a B2B SaaS platform that enables businesses to launch and operate their own white‑label ad networks at a professional level. For over a decade, the company has specialised in developing affiliate marketing technology, and its flagship product provides a fully customisable, turnkey solution for buying and selling digital advertising traffic. The platform comes pre‑integrated with a broad range of supply‑side (SSP) and demand‑side (DSP) partners, allowing clients to begin transacting immediately without manual configuration. Key features include real‑time bidding (RTB) support, campaign management across unlimited traffic sources, and detailed analytics. Salematics positions itself as an all‑in‑one tool that handles everything from corporate identity creation to landing page development, with round‑the‑clock support and full customisation offered through a dedicated specialist team. The company targets digital agencies, media buyers, and marketing teams that want to build their own private or public ad marketplace without investing in bespoke development. Headquartered in Nicosia, Cyprus, the team is estimated at around six employees, and the company operates on a licence‑based pricing model starting at approximately $300. While the exact founding year is not publicly confirmed, the company states it has been developing software for the affiliate marketing industry for more than ten years, suggesting operations began around 2014–2016.

RebelBetting Partners
Sweden
RebelBetting, operated by the Swedish company Clarobet AB, is a data-driven sports betting software provider that transforms sports betting from gambling into a systematic, long-term investment. Founded in 2007 by a team of programmers and professional poker players, the company launched its first platform in 2009 and has since grown to serve over 325,000 users in more than 140 countries. RebelBetting’s core product is a real-time odds scanning tool that identifies value betting and sure betting opportunities across approximately 100 supported sportsbooks. Members receive alerts to place bets manually, with the company claiming an average monthly profit of €1,760 per member and over €23 million in total member profit. The business operates a subscription model with a free 14-day trial and paid tiers up to €209 per month, backed by a first-month profit guarantee. Additionally, RebelBetting offers a partners programme with revenue sharing up to 50%, white-label solutions, and custom licensing. With a small, specialised team based in Sweden, RebelBetting emphasises transparency, mathematical edge, and a long track record of 17+ years in the value-betting niche.

RavenTrack
Nottinghamshire, England, UK
RavenTrack is a cloud-based affiliate tracking and analytics platform built specifically for the iGaming industry, covering casino, sports betting, and other gaming verticals. Founded in September 2018 in Nottinghamshire, England, the company has grown to serve over 150 brands, with an estimated revenue of $5.7 million and a team of around 26 employees. Its core product enables operators to manage affiliate campaigns across desktop and mobile, with built-in compliance features such as KYC checks to help navigate evolving regulations. The platform integrates with third-party tools like Rightlander for compliance monitoring and TrafficGuard for ad verification and fraud prevention. Leadership is headed by Managing Director Adam Rowley, while Lead Developer Tom Ellis has been building the technology for over a decade. Despite its relatively small size, RavenTrack has secured notable clients including AMP Affiliates and ActiveWin, and positions itself as a specialised alternative to generic affiliate tracking solutions. The company remains privately held and has not disclosed any external funding.

RakeTech
St. Julians, Malta
Raketech is a Stockholm‑listed iGaming affiliate and performance marketing company that was founded in January 2010 as an online poker lead‑generation business focused on the Scandinavian market. Over the past 15 years it has evolved into a platform‑first marketing partner, providing comparison services, guides, communities and social media products that connect consumers with trusted sports betting, casino and poker operators. Headquartered in St. Julians, Malta, the company operates a dual model: it owns a portfolio of publisher websites (the Affiliation Marketing portfolio) and also runs an external Organic Publisher Network and a Paid Sub‑Affiliation network. Raketech's technology platform, AffiliationCloud, underpins these operations by delivering data‑driven acquisition, activation and reactivation campaigns. The company has grown both organically and through more than 20 acquisitions, including the purchase of Shogun Media and the recent divestment of its Casumba assets. With about 124 employees and a presence in multiple regulated markets, Raketech serves over 400 business partners and has won industry accolades such as EGR Affiliate of the Year. In 2024 co‑founder Johan Svensson returned as permanent CEO, refocusing the business on exclusive partnerships, streamlining operations and disciplined capital allocation.

PublisherDiscovery
Cambridge House, 1 Henry Street, Bath BA1 1JS, United Kingdom
PublisherDiscovery is a UK-based B2B SaaS company that provides an enterprise-grade affiliate intelligence engine for merchants, affiliate networks, and digital agencies operating in performance marketing and iGaming. The platform aggregates and analyses data from over 3.5 million affiliate websites and 570,000 advertisers globally, enabling users to identify untapped publishers, predict exact dollar-value ROI, and automate outreach workflows. The company’s core offering includes a web-based dashboard and a Chrome browser extension that surfaces real-time partnership intelligence — such as affiliate network links, traffic dominance scores, domain authority, tech stack detection, and AI‑powered contact enrichment — directly on any website visited. PublisherDiscovery positions itself as a replacement for manual publisher recruitment methods, helping clients scale their partner programs with data‑driven decisions. The company has been recognised in performance marketing awards, most notably supplying data that helped client Planit win the AA at the 2026 Performance Marketing Awards. PublisherDiscovery is run as a lean, private operation and serves clients globally, with a particular concentration in the iGaming, e‑commerce, and digital services verticals.
Recent News

ReferOn in the running for SBC Awards 2026 Acquisition & Retention Partner title
ReferOn has been shortlisted for Acquisition & Retention Partner of the Year at the SBC Awards 2026, with CEO Alex Bukin highlighting the platform's data-first approach and focus on operational efficiency. Winners will be announced in Lisbon on October 1, 2026.

Tesla and PandaDoc executives join Warsaw Tech Race Summit agenda
SOFTSWISS has expanded the Tech Race Summit line-up with Tesla and PandaDoc executives, broadening the Warsaw event's focus from cloud infrastructure to engineering leadership and company building. The 10 September 2026 gathering will feature 30-plus speakers and around 1,000 attendees from iGaming, fintech and other high-load industries.

Bet It Drives Expands From Podcast to Full iGaming Media Platform
Bet It Drives, the GR8_TECH iGaming podcast, has launched as a full media platform featuring curated news, market analysis, interviews, and executive insights. The expansion follows four seasons, over 2.5 million YouTube views, and multiple industry awards since August 2025.

SOFTSWISS H1 2026 recap: new licensing regimes, tax hikes and payment-focused enforcement
SOFTSWISS's mid-year regulatory update highlights new licensing regimes in Finland, Ireland, Alberta, New Zealand and India, alongside significant gambling tax increases in the UK, Netherlands, Colombia and Mexico, and a global enforcement push focused on payments, financial infrastructure and player protection.

ITV OddsFinder goes live for horse racing punters
ITV has launched ITV OddsFinder, a horse racing odds comparison app built with Funteron, as it looks to expand around its live racing coverage. The rollout arrives amid industry tension over the UK's affordability checks, with Glorious Goodwood serving as the first test.

SOFTSWISS Report Highlights Regulatory Shifts Across Five Continents in H1 2026
SOFTSWISS's H1 2026 regulatory report examines key developments in Kenya, Colombia, India, Sweden, and New Zealand, highlighting shifts toward stricter oversight, tax measures, and extended enforcement responsibilities across the iGaming industry.

Senegal’s State-Run LPbet Platform Tests Digital Sovereignty in iGaming
Senegal has launched LPbet, a state-run mobile betting platform under LONASE, aiming to assert digital sovereignty by channeling wagering into a regulated national system, but faces challenges from entrenched foreign operators and a recent leadership transition.

GR8_TECH revamps affiliate platform with enhanced operator controls
GR8_TECH has upgraded its affiliate management platform, giving operators more control over partner networks, flexible commission models, and reduced manual work. The update includes custom tags, unlimited sub-affiliate levels, and expanded payment options.

GR8_TECH expands affiliate platform with flexible revenue models and multi-tier partnerships
GR8_TECH's affiliate management platform now offers expanded RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayment capabilities, giving operators more control over complex partner networks while the platform handles calculations and reporting.

EveryMatrix Restructures Casino Division, Launches Unified EveryMatrix Casino Hub
EveryMatrix has consolidated its casino technology under a new EveryMatrix Casino hub, merging turnkey, platform, and aggregation offerings. The restructuring separates in-house studio Fantasma Games from the aggregation business and aims to deliver streamlined services, unbiased content recommendations, and deep integration capabilities.

GR8_TECH Adds New Affiliate Platform Tools for Complex Partner Management
GR8_TECH has expanded its affiliate management platform with new features including flexible RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayments for flat-fee plans, aiming to simplify complex partner network management.

EveryMatrix Trading Chief Reflects on Superstar-Driven Betting Trends at 2026 World Cup
EveryMatrix’s Head of Trading Mark Wilson says the 2026 World Cup drove unprecedented betting on superstar player markets, with Messi dominating betslips, while hydration breaks forced real-time adaptation and bet builders saw surging usage.