- Founded
- 2012-01-01 in Vilnius, Lithuania
- Headquarters
- Saltoniskiu str. 9B, Vilnius, Lithuania
- sales@betgames.tv
BetGames (formerly BetGames.TV) is a Vilnius-based B2B supplier of live dealer and RNG gaming content that positions itself as the gateway between sports and games. Founded in 2012 by Vygerdas Jonikas, the company pioneered a category of live betting games that blend sportsbook-style fixed odds with the immediacy of live casino broadcasts. Its portfolio spans card games, lotteries, game shows, crash games, and recently RNG slots. BetGames holds multiple licenses across Europe and Africa, including the UK Gambling Commission, Malta, Italy, Bulgaria, and South Africa. The company is known for rapid 3-5 minute game rounds and dual wagering interfaces that switch between a sports bet slip and classic casino chips. By converting recreational sports bettors into dedicated casino players, BetGames gives operators a tool for increasing cross-sell and player lifetime value. It has raised $163K from Velo Partners and recently expanded its RNG portfolio with titles like Bad Rhinos, while also appointing a new CTO to drive its technology roadmap.
Detailed Review
History & Founding
BetGames was launched in 2012 in Vilnius, Lithuania by founder Vygerdas Jonikas. Originally operating as BetGames.TV, the company quickly differentiated itself by focusing on live, fixed-odds betting games that were simple, fast, and always available. Early titles such as Lucky 7 and Bet-on-Poker established a scalable model that appealed to both sportsbook and casino audiences. The company raised $163K from Velo Partners according to PitchBook, and has since grown into an international team serving operators across multiple regulated markets.
Products & Platform
BetGames’ core offering is its live dealer studio, which delivers a variety of game types including live card games like 6+ Poker and Bet on Poker, live roulette via Flash Roulette, sports-style betting games such as Bet on Sports and Bet on Football, lottery and game shows, crash games, and RNG slots. The platform supports omnichannel delivery (online and retail) and multi-currency wagering including cryptocurrencies. Game rounds typically last 3-5 minutes, and the interface can switch between a sports bet slip and a classic casino chip layout. In 2025, BetGames launched its first RNG slot Bad Rhinos, featuring expanding wild free spins, a Hold & Win bonus, and a 10,000x Ultra Jackpot. The company also integrates with aggregators like SOFTSWISS Game Aggregator for one-API access.
Licensing & Regulation
BetGames is licensed and regulated in Great Britain (Gambling Commission), Italy, Bulgaria, Estonia, Latvia, Lithuania, Malta, and South Africa. This broad licensing footprint allows the company to supply content to operators in many of the world’s key regulated iGaming markets.
Recent Developments & Leadership
In 2025, BetGames appointed Maciej Smolarek as Chief Technology Officer, signaling a focus on expanding its RNG and technology roadmap. Andreas Köberl serves as CEO, having joined from Playtech, and Ian Catchick is Chief Product and Business Development Officer. The company continues to form partnerships with platforms such as Bets and SOFTSWISS, and maintains an active presence in the industry. BetGames' strategy centers on bridging the gap between sports betting and casino gaming, a niche that has proven effective for driving player engagement and operator revenues.
Key Products
Lucky 7
Classic live card game with fixed-odds betting.
Bet on Poker
Live poker variant where players bet on outcomes rather than play hands.
6+ Poker
Simplified poker game with a 6-card hand, popular in Asian markets.
Flash Roulette
Fast-paced live roulette with rapid spins.
Bet on Sports / Bet on Football
Live betting games that let players wager on match results, correct scores, and in-play moments using sportsbook-style odds.
Bad Rhinos
RNG slot with expanding wild free spins, Hold & Win bonus, and a 10,000x Ultra Jackpot.
Key Persons
Maciej SmolarekChief Technology Officer (CTO)