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European Gaming and Betting Association (EGBA)

Trade Association
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Founded
2007-01-01 in Brussels, Belgium
Headquarters
Brussels, Belgium

The European Gaming and Betting Association (EGBA) is a Brussels-based trade association representing leading licensed online gambling operators in the EU. Founded in 2007, it promotes well-regulated, competitive, and responsible online gambling markets through advocacy, industry standards, and safer gambling initiatives.

Detailed Review

History and Background

The EGBA was formed in 2007, succeeding the European Betting Association (EBA) which had been founded in 2003. The association was relaunched with its current name and structure to bring together the largest online gambling operators operating legally in Europe. Based in Brussels, the EGBA has positioned itself as the primary voice of the regulated online gambling industry at the European level, engaging with EU institutions, national regulators, and other stakeholders. Over the years, the EGBA has developed self-regulatory tools and best practices, including a Code of Conduct for its members, and has been a driving force behind industry-wide safer gambling initiatives.

Membership and Scope

EGBA members collectively hold 321 online gambling licenses across 21 European countries. The membership comprises the largest regulated online gambling companies in Europe, including brands such as bet365, Entain (formerly GVC Holdings), Flutter Entertainment (owner of Paddy Power, Betfair, PokerStars), Kindred Group, and others. The association advocates for harmonised regulatory standards across EU member states to reduce fragmentation and support a level playing field for licensed operators.

Activities and Initiatives

The EGBA’s work spans advocacy and lobbying with EU institutions on legislative proposals such as the Digital Services Act and AML directives, safer gambling campaigns like the annual European Safer Gambling Week, and standards development including the European standard on markers of harm (EN 18144) published in 2026. The association also publishes annual activity reports and market factsheets, providing key figures on the European gambling market (€123.4 billion gross gaming revenue in 2024) and monitoring trends in safer gambling, AML compliance, and advertising. Anti-money laundering efforts involve sharing best practices and promoting advanced monitoring technologies.

Impact and Recognition

The EGBA is widely recognised as the leading trade association for online gambling in Europe. Its code of conduct and safer gambling initiatives have been referenced by national regulators and the European Commission. The association maintains an open dialogue with civil society and participates in multi-stakeholder forums on gambling regulation. In 2025, a record 65% of its members’ customers used responsible gambling tools, highlighting the impact of its safer gambling initiatives.

Key Products

  • EGBA Code of Conduct

    A set of self-regulatory principles covering responsible gambling, advertising, customer protection, and AML compliance. All EGBA members must adhere to the code.

  • European Safer Gambling Week

    An annual campaign held in November to promote safer gambling awareness across Europe, with participation from operators, regulators, and other stakeholders.

  • European Standard on Markers of Harm (EN 18144)

    A technical standard developed with the European Committee for Standardization (CEN) to identify behavioural indicators of gambling-related harm. EGBA members committed to aligning their systems with this standard.

  • Annual Activity Report & Market Factsheets

    Comprehensive annual data on the European gambling market, including gross gaming revenue, responsible gambling tool usage, and licensing statistics, serving as a key industry reference.

  • Lobbying and Advocacy Platform

    Through its Brussels-based office, the EGBA functions as a platform for engaging with EU policymakers on regulatory matters affecting the online gambling sector, including taxation, consumer protection, and digital policy.

  • European Safer Gambling Week (ESGW)

    An annual, industry‑wide awareness campaign held every November to promote safer gambling practices across Europe, involving operators, regulators, and affiliate partners.

  • Responsible Influencer Marketing Pledge

    A set of binding commitments for EGBA members covering transparency, age‑gating, and content moderation when using influencers in gambling advertising, launched in 2025.

  • Sustainability Report

    An annual publication detailing members’ tax contributions, employment, safer‑gambling tool usage, sports sponsorship, and social‑impact metrics.

  • Joint Industry Statements & Policy Submissions

    Formal positions on EU regulatory dossiers, often delivered as open letters (e.g., the 2025 joint CEO letter) or consultation responses.

  • Associate Membership Programme

    A membership tier introduced in 2023 for non‑operator companies in the gambling ecosystem, such as payment providers; the first member was Aircash.

Key Persons

Notable past members

Recent News

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