EGBA Members’ Collective Revenue Hits €18B in 2025 as RTP Declines

The European Gaming and Betting Association (EGBA) has released aggregated data from its members for 2025, revealing a combined online gross gaming revenue (GGR) of €18 billion ($20.6 billion) — a 34% increase year-on-year. Total stakes placed across the membership reached €275.3 billion, up 28% from 2024. The figures, published in the EGBA’s 2026 Annual Activity Report, reflect both organic growth and an expanded membership base, which now includes Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies and Tipico.

Active customer accounts grew 13% over the year to 43.8 million, a 47% jump from the 29.8 million reported in 2021. The association attributed the rise to new members joining as well as continued player acquisition among existing operators. Collectively, EGBA members held 401 online licences across 22 European jurisdictions in 2025, a 25% increase from the 321 licences they held the previous year. The group now represents roughly 30% of Europe’s online GGR.

Return-to-player (RTP) rate continued its downward trend, slipping to 93.4% in 2025 from 93.7% in 2024. This marks the fourth consecutive annual decline since 2021. As RTP fell, the aggregated operating margin for members edged up to 6.6%, compared with 6.3% in 2024. Operators have used lower RTP as a lever to offset rising costs from gambling tax increases and regulatory measures such as deposit and stake limits. However, industry critics argue that persistently lowering RTP can reduce player lifetime value.

By vertical, online casino accounted for 48% of total GGR, closely followed by sports betting at 46%, while poker and other categories (including bingo, virtual betting, esports and event betting) each contributed 3%. Sports betting delivered the strongest year-on-year GGR growth, rising 49% to €8.2 billion, whereas casino GGR grew 23% to €8.6 billion. Within sports betting, pre-match wagers generated 63% of vertical GGR and in-play betting the remaining 37%. Customer winnings increased by 27% overall, to €257.3 billion.

On the sustainability front, the EGBA collaborated with the European Advertising Standards Alliance to launch a Responsible Influencer Marketing Pledge in October 2025. The initiative commits members to stricter age-gating for influencer content, transparent paid-partnership disclosures, limitations on material that appeals to minors, and independent monitoring with content-takedown mechanisms. The association’s fifth annual European Safer Gambling Week (17-23 November 2025) attracted 221 partners across 24 countries — 14% more than in 2024 — and for the first time safer-gambling messages appeared during live televised football matches in Bulgaria, Germany, Greece and Italy. The EGBA also launched safergambling.eu, a resource site providing country-specific helpline details and self-exclusion tools.