iGaming B2B
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Founded
2008-01-01 in Malta
Headquarters
St Julian's, Malta
Email
pr@gig.com
Phone
+44 20-8144-2578

Gaming Innovation Group (GiG) is a Malta-based, publicly traded iGaming technology company that delivers enterprise-grade platform, sportsbook, sweepstakes, and AI-driven solutions to licensed operators in regulated markets worldwide. Founded in 2008 as Donkr International Ltd. and later renamed in 2012 by industry veterans Robin Reed and Frode Fagerli, GiG has evolved from a boutique operator of consumer brands such as Guts.com and Rizk.com into a pure-play B2B supplier. The company completed a strategic divestiture of its B2C assets in 2020, refocusing entirely on its software platform and sportsbook offerings. Listed on the Nasdaq First North Growth Market under the ticker “GIG SBD,” GiG boasts one of the largest portfolios of accessible regulated markets in the B2B iGaming sector, with licences in over 30 jurisdictions. Its headquarters are in St Julian’s, Malta, with additional hubs in Madrid, Barcelona, Marbella, and Toulouse. With approximately 800 employees, GiG powers more than 60 operator brands across Europe, the Americas, and other regulated regions, emphasising compliant, scalable, and data‑driven technology built by operators for operators.

Detailed Review

Company History

Gaming Innovation Group (GiG) was founded in 2008 in Malta as Donkr International Ltd., initially operating as an affiliate marketing venture before launching its own casino brands Guts.com in 2013 and Rizk.com in 2016. The founding team, including Robin Reed and Frode Fagerli, gained firsthand operator experience and developed a cloud‑native technology stack originally called iGaming Cloud, which launched in 2015. Realizing the scalability of their platform, GiG pivoted to a B2B model and divested its consumer brands to Betsson in 2020, completing its transition to a pure‑play technology supplier.

Business Model

GiG generates revenue through multi‑year platform‑as‑a‑service contracts with operators, typically including revenue‑share components. The company provides a full suite of modular products under the “X‑Suite” brand, allowing clients to pick and integrate individual components or opt for a fully managed service. Its emphasis on compliance and regulated markets enables operators to expand into new jurisdictions efficiently.

Core Products

The X‑Suite includes CoreX, a modular iGaming platform with player‑account management, front‑end CMS, and compliance tools; SportX, a full‑stack sportsbook strengthened by the 2022 acquisition of Sportnco; SweepX, a sweepstakes‑casino solution targeting US‑style social gaming; DataX, a real‑time data and AI analytics engine; LogicX, a rules‑based automation tool for marketing and compliance; and additional tools such as GiG Magic and GiG Wand. The company also offers managed services for operational support.

Market Position and Licensing

GiG holds licences and certifications from the Malta Gaming Authority, the UK Gambling Commission, New Jersey Division of Gaming Enforcement, and certification in Sweden, Spain, Croatia, Latvia, Iowa, and other jurisdictions. It is ISO 27001 certified for GiG Core and GiG Data. The company powers over 60 operator brands and has a strong presence in Europe, North America, and Latin America. Recent expansions include approval by the AGLC in Alberta, Canada, and partner brand launches in Ontario and Alberta in mid‑2025.

Recent Developments

In 2023, Richard Carter was appointed CEO, and the company underwent restructuring to sharpen focus on regulated markets. GiG raised €4.7 million to accelerate technology growth and signed an agreement with a leading land‑based operator in Latin America. The company continues to invest in artificial intelligence and machine learning to enhance player engagement and responsible‑gaming tools.

Key Products

  • CoreX

    The modular iGaming platform offering player‑account management, front‑end CMS, and compliance functionality.

  • SportX

    A full‑stack sportsbook with in‑house odds modelling and managed‑services capacity, strengthened by the 2022 acquisition of Sportnco.

  • SweepX

    A sweepstakes‑casino solution designed for US‑style social gaming and regulated markets.

  • DataX

    A real‑time data and AI analytics engine that provides insights for player engagement and operational efficiency.

  • LogicX

    A rules‑based automation tool for marketing, compliance, and responsible gaming.

  • Managed Services

    An overlay of operational support for partners, including customer service, risk management, and compliance.

  • GiG Magic

    An additional platform tool for operators, part of GiG's suite of modular solutions.

  • GiG Wand

    Another platform tool supporting operational flexibility and integration.

Offices & Headcount

800 employees (approx.)

Key Persons

Notable past members

Related Companies

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