Hölle Games GmbH

History and Founding

Hölle Games GmbH was founded in 2020 in Berlin, Germany, by a team of iGaming veterans including CEO Robert Lenzhofer, with previous experience at Glück Games, G Games, and Merkur Interactive Services. The company launched with the clear mission to serve the German market with locally resonant slot content, combining familiar German themes with modern gameplay innovations.

Business Model and Technology

Hölle Games operates a dual business model: it develops and licenses its own video slots to operators, and it offers a technology platform called Hinterzimmer. Hinterzimmer is a self-service Remote Gaming Server (RGS) and back-office SaaS solution that allows operators and third-party studios to independently integrate, test, and manage games. Near real-time reporting, system status monitoring, and full game information are included. Through the “powered by hinterzimmer.io” program, studios like Apparat Gaming distribute their content via Hölle Games’ infrastructure, making the company both a game supplier and a platform enabler.

Core Products and Innovations

The game portfolio includes titles such as Hellish Seven 100 (a high-volatility classic slot that spawned a franchise), Reel Wolf, Fruits, Autobahn Automat (premium series themed around German autobahn culture), and Holla die Waldfee Hold & Win. The Bonus Spin mechanic is a notable innovation designed to be player-friendly and compliant with Germany’s strict tax regime; Hölle Games has invited other studios to adopt it royalty-free.

Market Expansion and Partnerships

Hölle Games secured its first major operator deal with Greentube’s StarGames.de in 2024 after three years of negotiations. The company has also entered the Netherlands and Brazil, signing a partnership with Novibet in February 2026. Its content is aggregated via the SOFTSWISS Game Aggregator, extending its reach to hundreds of operators.

Licensing and Compliance

The company holds licenses from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (SGA), and is ISO 27001 certified. It complies with regulations in Germany, Romania, and Switzerland, and has certifications from iTech Labs and Gaming Associates for game fairness.

Company Culture and Team

Hölle Games operates with a remote-first, asynchronous work culture and has no physical office. The founding team, estimated at 11–50 employees per LinkedIn, consists of five key leaders: Robert Lenzhofer (CEO), Rafael Razim (Head of Platform), David Dunnings (Head of Game Development), Rowan Jenkins (Head of Product), and Alexandru Goran (Head of Design). No traditional C-suite titles such as CTO or CFO were publicly confirmed.