Nação Digital

Overview

Nação Digital positions itself as a full-funnel growth partner for companies seeking to scale their digital presence. Founded in 2012 in Maringá, Paraná, the agency has grown under the umbrella of FCamara, a technology services group with over 1,500 employees and offices across Latin America and Europe. While acquired by FCamara, Nação Digital continues to operate independently under its own brand, maintaining a dedicated team with a reported 35% senior staff ratio. The company’s methodology is anchored in deep technical expertise in Martech and a strong commitment to client outcomes, which has led to long-term contracts with some of the world’s largest brands, particularly in Latin America.

Business Model & Services

Nação Digital generates revenue through a mix of project-based consulting, retainer contracts for ongoing digital marketing and CRM services, and implementation fees within the Salesforce ecosystem. Its core offerings include digital strategy, paid media, SEO, content marketing, email marketing, marketing automation, CRM implementation and optimization, and data analytics. The agency acts as a Salesforce consulting partner, having completed multiple Salesforce-verified projects and employing certified experts. It also provides e-commerce strategy and performance optimization, leveraging FCamara’s technology resources to deliver integrated solutions across marketing, sales, and service.

Market Position & Recognition

The agency has been elected for three consecutive years as the “Best Digital Performance Agency” in Brazil by ABCOMM, the country’s main digital commerce association. It has also been recognized by ISG Partners as a leader in Martech and digital transformation, and as a contender in the Salesforce ecosystem. Nação Digital’s client relationships are built on technical expertise and a client-first approach, resulting in an average client lifecycle of five years. Its primary market is Brazil, but through its partnership with FCamara, it can serve clients in other regions, particularly within the Salesforce ecosystem.

Culture & Team

Não Digital emphasizes diversity and inclusion, with over 50% of its employees from diverse backgrounds and 60% of leadership roles held by women. The company has been named one of the best companies to work for in Brazil by Great Place to Work (GPTW), citing a 1.5% turnover rate and a highly senior team composition. The agency offers continuous personal development programs and maintains a strong internal culture. Despite being part of a larger group, Nação Digital retains its own brand identity and a dedicated workforce, with a reported 35% senior staff ratio.