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Founded
2014-01-01 in St. Julian's, Malta
Headquarters
St. Julian's, Malta

SiGMA Group is a privately held Malta-based company that has grown from a single summit into one of the world's most influential iGaming event organisers and media platforms. Founded in 2014 by entrepreneur Eman Pulis, the company initially launched SiGMA Europe, a biennial conference in Malta that rapidly became a flagship gathering for industry operators, regulators, affiliates, and technology providers. Over the past decade, SiGMA expanded its portfolio to include regional summits across Asia, the Americas, Africa, and the Balkans, each tailored to local regulatory and commercial landscapes. Beyond live events, SiGMA operates a full-service digital media division (SiGMA News), a dedicated affiliate platform (SiGMA Affiliates), and the philanthropic SiGMA Foundation. Through its integrated model of conferences, media coverage, and lead-generation services, SiGMA connects thousands of industry professionals and facilitates business-matching, regulatory dialogue, and innovation showcases. The company is headquartered in a multi-storey office complex in St. Julian's, Malta, and employs approximately 180 people. SiGMA remains founder-led, with Eman Pulis as CEO driving expansion into emerging markets.

Detailed Review

History and Founding

SiGMA Group began as a single iGaming summit in Malta in 2014, conceived by entrepreneur Eman Pulis to address the need for a high-quality, internationally oriented conference in the heart of Europe's gambling licensing hub. The first SiGMA Europe attracted around 1,000 delegates; by 2024, that flagship event drew more than 25,000 attendees, hundreds of exhibitors, and keynotes from regulators and C-level executives across the industry.

Events Portfolio

Building on this success, SiGMA launched region-specific events. SiGMA Asia was first held in 2019 in Manila, later relocating to other Southeast Asian hubs. SiGMA Americas launched in São Paulo, Brazil, in 2022, capturing the booming Latin American market. SiGMA Africa held its first edition in Nairobi, Kenya, in 2023. SiGMA Balkans covers Southeast European markets. Each summit features an expo floor, conference tracks, networking parties, and an awards ceremony.

Digital Media and Affiliates

The events are supported by digital properties: SiGMA News is a round-the-clock news portal covering industry regulation, mergers, product releases, and interviews. SiGMA Affiliates is a CPA/revshare affiliate programme connecting operators with traffic providers. In 2023, SiGMA launched SiGMA Play, a player-facing comparison and review site for online casinos and sportsbooks, further diversifying its revenue model. The SiGMA Foundation is the charitable arm focusing on education and community projects in Malta and in host countries.

Business Model and Market Position

Financially, SiGMA is not publicly traded, but industry sources estimate its annual revenues in the tens of millions of euros, derived primarily from exhibition booth sales, sponsorship packages, media subscriptions, and affiliate commissions. The company appears organically funded and reinvests profits into international expansion. SiGMA faces intense competition from other iGaming events such as ICE London, iGB Live!, and SBC Summit. Its strategy has been to offer a cultural experience combining business with lifestyle elements and to operate in high-growth jurisdictions where it can be a first mover.

Leadership and Operations

SiGMA's leadership team remains lean and founder-centric. Eman Pulis continues as CEO. A key recent addition is Yulia Belyakova, appointed Chief Operating Officer in 2023 to professionalise operations across multiple continents. Sophie Moran serves as Chief Marketing Officer. The company maintains a dedicated team for event logistics, sales, marketing, and tech development, with an estimated 150–200 employees as of early 2025.

Key Products

  • SiGMA Europe

    The flagship annual event held in Malta, covering all aspects of iGaming including regulation, technology, and marketing.

  • SiGMA Asia

    Conference and expo focused on the Asian gambling market, typically held in Manila or Macau.

  • SiGMA Americas

    Event targeting North and South American markets, with editions in São Paulo and Miami.

  • SiGMA Africa

    Show dedicated to the emerging African iGaming landscape.

  • SiGMA Balkans & CIS

    Twin events covering Southeastern Europe and the former Soviet Union states.

  • SiGMA News

    Online news portal providing daily iGaming industry journalism.

  • SiGMA TV

    Video content platform featuring interviews, event coverage, and thought leadership.

  • SiGMA Foundation

    Non-profit arm funding educational initiatives and community projects.

  • SiGMA Academy

    Online learning platform offering courses on iGaming fundamentals and compliance.

  • SiGMA Digital Marketplace

    B2B platform connecting buyers and sellers of iGaming services year-round.

  • Sigma AI Runtime for Business

    The flagship platform that enables users to explore data using natural language chat or query agents, build AI-driven dashboards and applications, deploy AI agents to automate workflows, and scale enterprise-wide adoption with security and governance inherited from cloud data warehouses.

  • SiGMA Balkans

    Summit for Southeast European iGaming, held in locations such as Belgrade or Sofia.

  • SiGMA Affiliates

    Performance-based affiliate programme connecting operators to traffic providers via CPA and revenue share models.

  • SiGMA Play

    Player-facing comparison and review site for online casinos and sportsbooks, launched in 2023.

Offices & Headcount

180 employees (approx.)

Key Persons

Recent News

  • SiGMA North America 2026 to Debut in Mexico City with 4,000 Delegates and Expanded Regional Focus

    SiGMA North America 2026 to Debut in Mexico City with 4,000 Delegates and Expanded Regional Focus

    SiGMA Group will host the first SiGMA North America 2026 summit in Mexico City from September 1-3, expecting 4,000 delegates, 1,000 operators, and over 200 exhibitors, followed by an exclusive affiliate retreat in Cancun. The event aims to strengthen cross-border networking across North and Latin America, leveraging Mexico's growing iGaming market projected to reach $3.61 billion by 2033.

    2026-07-14

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