White Label Casino

Company History

White Label Casinos was born from a company split in 2023, as confirmed by founder Phil Pearson in a LinkedIn post. Pearson had been Head of Sales and Account Management at the predecessor firm since 2017, and he led the creation of WLC as a standalone entity headquartered in Sliema, Malta. The company quickly established itself with over 40 white-label clients and attracted industry attention by winning a legal case against the Swedish Gambling Authority, a milestone that highlighted its regulatory expertise.

Business Model

WLC operates as a turnkey white-label provider, meaning it supplies everything an operator needs to run a branded online casino: licensing, game aggregation, payment systems, compliance tools (AML/KYC), player management, and customer support. Clients pay for the platform on a revenue-share or fixed-fee basis, with WLC handling backend operations so operators can focus on marketing and player acquisition. The company does not have a public website, instead generating leads through direct outreach and participation in iGaming conferences.

Products and Platforms

WLC's core offering is its white-label casino platform, which includes front-end design, integrations with hundreds of game studios (slots, live dealer, sportsbook), secure payment gateways, and a comprehensive back-office for reporting and player management. No proprietary sub-brands or additional platforms have been identified; the service itself is the product.

Market Position and Competition

WLC competes with other white-label providers such as SoftSwiss, Gamingtec, and Kodedice. Its focus on smaller to mid-tier operators and its regulatory victory in Sweden give it a niche advantage. The company is privately held and unfunded, suggesting a lean operation that prioritizes profitability over rapid scaling.

Recent Developments

In June 2025, Phil Pearson stepped down as CEO after nearly nine years with the business (including his tenure at the predecessor company). His resignation was announced via LinkedIn and reported by iGaming media outlet next.io. As of that date, no successor had been named, and the CEO position remains vacant or unpublicized. The company continues to serve its client base, though future leadership direction is unclear.