GANHEI rejoins FIRST.bet for sportsbook tech in Brazil

Brazilian operator GANHEI is again turning to FIRST.bet as the technology backbone for its sportsbook in the country's regulated market. The renewed agreement positions FIRST.bet as the provider of a fully managed solution, covering pre-match and live betting, pricing, locally adapted trading services, and the infrastructure needed to cope with heavy betting traffic in Brazil.

Under the arrangement, GANHEI retains control over how the sportsbook is shaped around its own brand and player base, while FIRST.bet handles the technology, trading, and operational layers behind the scenes. The two companies describe the renewed tie-up as a move to improve performance in areas tied to player acquisition, retention, and long-term expansion.

FIRST.bet founder and CEO Tom Light pointed to Brazil's demanding audience as a key reason for the partnership's significance. "Brazil is one of the most demanding sportsbook markets in the world," he said. "Players compare odds, expect speed and depth, and will not tolerate a poor live betting experience." He noted that GANHEI's decision to come back is a strong endorsement of the product, and that his team is focused on helping the brand compete at the highest level.

GANHEI, which is authorized by Brazil's Secretaria de Prêmios e Apostas (SPA/MF), operates a licensed betting and casino platform with wagers on major Brazilian and international competitions. The operator also runs a Portuguese-language casino product tailored for local users, built with speed and security as priorities.

GANHEI CEO Raul Oliveira said his team knows exactly what Brazilian players want: competitive odds, speed, stability, and a solid live product. "We have worked with FIRST.bet before and know the quality of both the technology and the team behind it," he explained, adding that the partnership gives GANHEI the product and flexibility needed to support its next stage of growth.

FIRST.bet already supplies sportsbook technology to several operators active in Brazil. Its local operations are designed to handle peak traffic, live betting, and the country's technical and regulatory demands. Beyond Brazil, the supplier serves operators across Latin America, Europe, and Africa.

Founded by former SBTech executives, FIRST.bet holds licenses from the Malta Gaming Authority and the Swedish Gambling Authority (Spelinspektionen), and is GLI-33 certified and ISO-audited. The company's recent industry recognition includes Sportsbook Supplier of the Year at both the SBC Awards 2025 and the EGR LATAM Awards 2025, plus Best Sportsbook Provider at BiS SiGMA South America 2026 and Sports Betting Supplier of the Year at the EGR B2B Awards 2026. Light also received the Individual Achievement Award at the EGR Awards 2026.