Mike Danshin has spent over nine years in the iGaming industry, with experience spanning betting, social gambling, land-based casinos, and online casinos. He is currently the CMO for the crypto division of 1win Group (1w Crypto), leading the company's crypto marketing strategy. In this role, he oversees user acquisition, partnerships with crypto influencers, community building, token launches, and the development of funnels specifically designed for crypto players.
His first major project at 1win was the development of the 1win Token, a product that has grown to over 5 million subscribers on Telegram and up to 24 million monthly active users in its mini-app. He views this token not as a marketing gimmick but as a key part of the company's long-term strategy to integrate crypto into the core ecosystem. Mike is known for emphasizing creativity, adaptability, and the need to stay ahead of trends in the fast-paced gambling industry, particularly as classic lead generation channels become less viable.
He is a frequent speaker at industry conferences, including SBC and SiGMA events, where he shares insights on the evolution of crypto casinos, Web3 gaming, and effective marketing strategies.
Career History
| Company | Role | Dates |
|---|---|---|
| 1win | Chief Marketing Officer (Crypto) | – present |
| 1win Crypto | Speaker | – present |