Player Props
2 articles tagged "Player Props".
Kambi surpasses 100 million World Cup bets as AI-driven Bet Builder and player props reshape player behaviour
Kambi's Turnkey Sportsbook partners placed over 100 million bets during the 2026 FIFA World Cup, driven by a sharp rise in AI-powered Bet Builder and player props betting. Pre-match Bet Builder turnover tripled and live Bet Builder turnover increased tenfold compared to 2022.
Kambi's Turnkey Network Surpasses 100 Million Bets During 2026 World Cup as AI Drives Shift to Higher-Margin Products
Kambi's Turnkey Sportsbook partners exceeded 100 million bets during the 2026 FIFA World Cup, driven by an AI-powered shift toward player props and Bet Builder markets. Pre-match Bet Builder turnover rose 3.6x and live Bet Builder turnover increased 10x compared to 2022, helping Kambi sustain strong margins despite challenging tournament results.