Lottery Bidder
Companies offering lottery bidder in the iGaming industry — 1 listed.
The New Lottery Corporation (TNLC)
London, England, UK
The New Lottery Corporation (TNLC) is the London-based lottery venture created by British media entrepreneur Richard Desmond to bid for the fourth UK National Lottery operating licence. Throughout the Gambling Commission's 2021–2022 licence competition, the venture was widely reported under the name The New Lottery Company, and the database's 'Corporation' label is treated here as the same entity. Desmond, former owner of Express Newspapers and Channel 5, had previously backed the Health Lottery and positioned TNLC as a challenger to incumbent operator Camelot. The company reached the final shortlist for the fourth licence alongside Camelot, Allwyn Entertainment (then Sazka Group) and Sisal, but lost the contest when Allwyn was named preferred bidder in March 2022 and awarded the licence in 2023. TNLC has not operated a live lottery or gambling product; its role has been that of a licence bid vehicle. Coverage has continued years after the award: the research context cites a July 2026 SBC News report on a Richard Desmond National Lottery appeal. Because all planned live searches failed during this research run, the facts above are drawn from earlier reporting and should be re-verified before publication.
Recent News
Court of Appeal rejects Richard Desmond's final National Lottery challenge
The Court of Appeal has refused Richard Desmond's final appeal over the fourth National Lottery licence, ending his legal challenge against the Gambling Commission and Allwyn UK.