Marketing

Companies offering marketing in the iGaming industry — 262 listed.

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Air Aroma USA
Office 5, Level 1, Building 4, 15 Cochranes Road, Moorabbin, VIC 3189, Australia
Air Aroma is a global scent marketing agency founded in 1998 in Melbourne, Australia by John van Roemburg, a mechanical engineer and former furniture designer. Starting as a two-person operation, it has evolved into a privately held company employing between 51 and 200 people, with regional offices in New York, Amsterdam, Tokyo, and Dubai, and a network of 70 distributors worldwide. The company's core differentiator is its patented cold air diffusion technology, which disperses fragrance without heat or water, ensuring the original scent profile remains unchanged. Air Aroma provides bespoke signature scent design, natural essential oil blends, and a range of diffusion systems for both commercial and residential environments. Its clients include some of the world's most recognized luxury brands, though specific names are not publicly disclosed. The company emphasizes sustainability, using IFRA-compliant ingredients and working to reduce its carbon footprint across supply chain and manufacturing. By harnessing the power of scent to evoke memory, Air Aroma helps brands establish a distinct olfactory identity and deepen customer connections.
4H Agency
Tbilisi, Georgia
4H Agency is a boutique international consulting firm launched in 2020, exclusively serving the gambling and iGaming ecosystem. Headquartered in Tbilisi, Georgia, with additional offices in Mexico, Dubai, Kyiv, and Lyon, the agency provides multi-disciplinary support spanning market intelligence, licensing, regulatory compliance, banking and payment facilitation, and legal advisory. Founded by CEO Ilya Machavariani, whose legal background shaped the firm’s initial focus, 4H has grown from a niche legal consultancy into a full-service advisory and payment solutions provider. The company boasts a client roster of over 70 businesses across more than 50 jurisdictions and has earned industry accolades including multiple EGR B2B Awards and the Global Regulatory Awards’ Regulatory Law Firm of the Year. Its team of experts regularly speaks at major events like SBC, EGR, Clarion Gaming, and Sigma, and contributes to leading industry publications, making 4H a recognized voice in regulated and emerging markets.
44i
Sioux Falls, South Dakota, USA
44i is a digital-first integrated marketing agency based in Sioux Falls, South Dakota, founded by James Lather. The agency provides a comprehensive suite of services including branding, website development, video production, digital advertising, social media management, content marketing, and search engine optimization. 44i has built a reputation for working with a diverse range of clients—from local and regional businesses to national accounts—across industries such as healthcare, higher education, agriculture, and casino/gaming. The company’s philosophy centers on deeply understanding each client’s market complexities to drive measurable business growth. In addition to client-facing services, 44i offers a white-label digital services program for other agencies, allowing them to expand their advertising offerings under their own brand. The agency has been recognized for its longevity and growth, with founder James Lather noting in a press release that the company was celebrating its 21st year in business as of a recent recognition. 44i maintains a strong focus on accessibility and user experience, and its leadership emphasizes a data-driven, integrated approach to marketing that moves beyond traditional advertising silos.
247 Media
New York, New York, USA
24/7 Media, Inc., originally known as 24/7 Real Media, is a digital marketing technology company that provides advertising, audience targeting, and media management solutions. Founded in 1995 and headquartered in New York, the company grew to 20 offices across 12 countries with between 200 and 500 employees. It was acquired by WPP in 2007 and became a key part of the holding group’s digital strategy. The company developed ad‑serving and media‑planning tools such as Open AdStream, Connect, and Atlas, and operated the Real Media Group premium publisher marketplace. A strategic partnership with Microsoft Advertising in 2012 integrated its technology with Microsoft’s exchange and demand network. Over time, 24/7 Media’s operations were absorbed into WPP’s programmatic unit Xaxis, and the brand ceased to operate as a standalone entity. Its legacy technology continues to underpin many of WPP’s digital advertising capabilities.
15 Marketing Ltd
Watford, Hertfordshire, United Kingdom
15 Marketing Ltd is a UK-based digital marketing and technology agency exclusively serving the online gaming and gambling sector. Founded in 2009, the company has grown from a small operation to powering marketing and technology for hundreds of gaming sites. Headquartered in Watford, Hertfordshire, with additional addresses in Radlett and London, the company operates as a privately held entity. Its service portfolio includes affiliate marketing, pay-per-click advertising, link building, on-site usability, and website design, while its technology division develops bingo software, casino software, white-label gaming platforms, and online slots. The company has approximately 26 UK-based employees according to a Great Place to Work certification, though other sources estimate a broader range. Notably, Companies House records indicate the company entered liquidation, though its LinkedIn and other directories still list it as active. 15 Marketing positions itself as a hands-on, innovation-driven partner in the hyper-competitive online gaming market.
111 Holdings
Ta’ Xbiex, Ta’ Xbiex, Malta
111 Holdings is a venture capital firm based in Ta’ Xbiex, Malta, founded in 2007. The company focuses on seed‑ and growth‑stage investments across a range of technology sectors, including artificial intelligence, fintech, entertainment, gaming, and clean energy. Its investment model follows a "Seed – Grow – Reap" approach, guiding portfolio companies from concept through scaling to structured exits such as IPOs or trade sales. Despite the inclusion of "gaming" among its areas of interest, extensive research confirms that 111 Holdings does not operate any iGaming or gambling platforms, nor does it hold gambling licences. The firm maintains a small team of between two and ten employees and does not publicly disclose specific portfolio companies or financial performance. Its official website provides only high‑level investment stages, with no mention of proprietary products or branded services. For a B2B news database focused on gambling operators, 111 Holdings does not qualify as a relevant subject company.
1Stop Translations
Msida, Malta
1Stop Translations is a premium provider of linguistic localisation, professional translation, and integrated digital marketing services, primarily serving the iGaming, video games, sports, and fintech sectors. Founded in 2005, the company positions itself as a leader in crafting dynamic multilingual content and marketing solutions that go beyond simple translation. With offices in Italy (Molfetta) and Malta (Swatar, Msida), 1Stop Translations leverages a network of over 20,000 language professionals to deliver services in more than 100 languages. The company’s core philosophy emphasizes a human-centric approach to localisation, aiming to preserve the creative integrity and cultural nuance of every project—whether it’s a video game, a sportsbook interface, or a fintech platform. It differentiates itself through a combination of speed, technology, and dedicated project management, adhering to ISO 9001, ISO 17100, and ISO 18587 quality standards. Under the leadership of CEO Antonio Cesari, 1Stop Translations has evolved into a strategic partner for global brands seeking to engage international audiences with authentic, localised experiences, with a mission to make the localisation process easy and fast for clients.
Clever Advertising
Porto, Portugal (with additional main operational office in Msida, Malta, opened November 2025)
Clever Advertising is a multinational performance marketing agency headquartered in Porto, Portugal, founded in 2007. The company specialises in customer acquisition for tier‑one iGaming operators through a partnership‑based affiliate model. Over more than 15 years, it has grown into a global operation with six offices on three continents and a team of over 350 marketing specialists. Clever Advertising describes itself as a “premium acquisition partner” that invests upfront to secure first‑time depositing customers for clients, only earning revenue when campaigns succeed. The agency’s service suite spans media buying, search engine optimisation (SEO), pay‑per‑click (PPC) advertising, and influencer marketing. It currently serves 13+ iGaming operators and reports annual metrics of more than 22 billion impressions, 1.5 million registrations, and 727,000 first‑time depositors (2025 figures). In 2025, Clever Advertising expanded its physical footprint by opening a strategic office in Msida, Malta, and launched the “Clever Launchpad” paid work‑experience programme for young local talent. The company operates on a fully funded partnership model, aligning its incentives with long‑term client growth rather than short‑term fees.
BayBets
Sliema, Central Region, Malta
BayBets was a German-focused sports betting affiliate that operated a portfolio of comparison portals and content sites directing bettors to licensed sportsbook operators. The company specialised in transparent odds comparison, betting tips, and editorial content optimised for the German market. In December 2017, its assets were acquired by Catena Media, a global iGaming affiliate giant, for an upfront cash payment of €26.5 million, with the acquisition encompassing 50 mostly German-facing websites. Subsequent earn-out payments, amended in July 2019, brought the total consideration to approximately €53 million. Following the acquisition, BayBets ceased to operate as an independent entity and its websites were integrated into Catena Media’s German vertical. The company was incorporated in Malta and its headquarters were listed as Sliema, Central Region, Malta. No independent public presence remains since 2019, making BayBets a historical rather than current iGaming affiliate.
Affiliate Networks Group FZE
A‑30‑01‑04‑08, Flamingo Villas, Ajman, ‘Ajmān, United Arab Emirates
Affiliate Networks Group FZE is a UAE‑based company that operates as a CPA (Cost Per Action) network, bridging advertisers with affiliates in the iGaming and performance marketing sectors. The firm provides a digital marketplace where affiliates can monetise their traffic through websites, social media, email campaigns, banners, contextual advertising, and retargeting. Advertisers benefit from real‑time statistics on clicks, leads, and sales, along with user‑level tracking and dedicated account management. Beyond its core affiliate platform, the company also organises conferences and trade shows for affiliates, positioning itself as both a service provider and an event organiser within the iGaming supplier ecosystem. Registered as a Free Zone Establishment in Ajman with its office at Flamingo Villas, the business is owned by Roman Zhirushkin, who serves as Proprietor. Although limited public information is available regarding the company’s founding year, headcount, or financials, its active website and listing on industry directories confirm its ongoing operations. The firm primarily serves iGaming clients but its CPA model is adaptable to other verticals, and its conference activities suggest a role in community building and networking within the affiliate marketing space.