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Founded
2016-01-01 in Cayman Islands
Headquarters
London, England
Email
casinopokerguru@gmail.com
Phone
+44 745-2241858

Casino Guru is one of the world’s largest independent databases of online casinos, launched in 2016 with the mission of making online gambling safer and more transparent. The platform offers comprehensive, data-driven casino reviews underpinned by its proprietary Safety Index, which scores operators on fairness, terms, player complaints, and licensing. Beyond reviews, Casino Guru operates a Complaint Resolution Center that has recovered over $60 million for players since 2019, a community Forum, a dedicated News outlet covering industry developments, and the Casino Guru Academy for responsible gambling education. The company also hosts the annual Casino Guru Awards to celebrate excellence in iGaming. With a core team of over 30 full-time professionals—many with backgrounds in mathematics, programming, and psychology—Casino Guru positions itself as a data-obsessed advocate for players. It is currently developing a first-of-its-kind global self-exclusion platform. While its registered office is in the Cayman Islands, the company has strong operational ties to London and Malta, where its awards ceremony is held. Casino Guru generates revenue through affiliate commissions but maintains editorial independence, emphasizing its role as a neutral information source.

Detailed Review

History & Founding

Casino Guru was founded in 2016 by Jan Kovac and colleagues. The idea emerged from the lack of a reliable, data-backed source for verifying online casino operators. The founders—programmers and mathematicians by background—built the site around objective metrics and statistics rather than paid listings.

Products & Platforms

The core Casino Guru website is a searchable database of thousands of online casinos, each with a detailed review, user ratings, and a unique Safety Index score (0–10) based on factors like license validity, complaint handling, and terms fairness. The Complaint Resolution Center (CRC) is a formal channel for players to lodge disputes; since 2019 the CRC has facilitated over $60 million in player recoveries. The Casino Guru Forum is a community hub for player discussions. Casino Guru News, launched in February 2022, provides daily iGaming coverage under Chief Editor Erik Gibbs. The Casino Guru Academy offers educational resources on responsible gambling, psychology, and data literacy. The Casino Guru Awards is an annual ceremony held in Malta recognizing casinos and suppliers. Additionally, a Global Self-Exclusion Platform is in development, aiming to become the industry’s first cross-casino universal self-exclusion tool.

Business Model & Ethics

Casino Guru operates as an affiliate website, earning commissions when users click through to casinos, but maintains a strong editorial firewall. It is bootstrapped and has not disclosed revenue. The company actively campaigns for player protection and has been a vocal critic of unfair casino practices.

Licensing & Registration

The company is registered in the Cayman Islands and holds no gambling license; it operates as an information and advocacy service.

Key Milestones

Casino Guru was founded in 2016. The CRC launched in 2019. Casino Guru News launched in 2022. Cumulative player recoveries reached $40 million in 2024 and exceeded $60 million by early 2026. In Q1 2026 alone, it returned $5.3 million to players. In 2026, it won Silver in the “Casino Affiliate of the Year” category at SBC Awards Europe and held its second Casino Guru Awards ceremony at Xara Lodge, Malta.

Team

The team comprises over 30 full-time professionals with expertise in software development, mathematics, psychology, and web development. Headcount has been stated as “over 30” for several years.

Key Products

  • Casino Guru Database

    The core website featuring detailed reviews of thousands of online casinos, game providers, and software solutions. The largest open database of its kind.

  • Complaint Resolution Center (CRC)

    A free service launched in August 2019 that helps players resolve disputes with casinos. As of February 2025, it had recovered over $41.4 million for players and published over 51,000 complaints. In Q1 2026 alone, it returned $5.3 million to players.

  • Casino Guru Academy

    An educational platform offering courses and materials on responsible gambling, self-exclusion best practices, and player protection.

  • Casino Guru Forum

    An online community where players can discuss gambling topics, share experiences, and seek advice.

  • Casino Guru News

    A dedicated news section covering the latest iGaming industry developments, regulatory changes, and company announcements.

  • Casino Guru Awards

    An annual awards ceremony recognizing excellence in iGaming in categories related to responsibility, transparency, and leadership. The 2026 event was held in Malta.

  • Self-Exclusion Manual

    A guide for CRC staff handling sensitive self-exclusion cases, introduced in late 2024.

  • Safe Gambling Tools

    Various free resources and tools (e.g., deposit calculators, session timers) promoted on the website.

  • Complaint Resolution Centre (CRC)

    A free, mediated complaints system that helps players resolve disputes with online casinos. As of Q1 2026, it had recovered US$5.3 million in a single quarter.

  • Educational Courses

    Free online courses for casino employees covering responsible gambling, fair play, and customer service best practices.

  • Global Self-Exclusion Platform

    A cross-operator self-exclusion tool currently in development (announced in 2022).

  • Casino Guru (core website)

    World’s largest independent online casino database with reviews, player ratings, and the proprietary Safety Index.

  • Global Self-Exclusion Platform (in development)

    Planned cross-casino self-exclusion tool to enhance player protection.

Offices & Headcount

30 employees (approx.)

Key Persons

Notable past members

Exhibition History

Recent News

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