Affiliate & Comparison Media
Companies offering affiliate & comparison media in the iGaming industry — 145 listed.

iGamingXL Limited
Chatham, Kent, England
iGamingXL Limited is a boutique affiliate management agency based in Chatham, Kent, UK, founded in June 2018 by Claire Adamou, a veteran of the iGaming industry since 2005. The company positions itself as an outsourced affiliate department for gambling operators, handling everything from programme design and affiliate recruitment to full-service management, CRM, and ongoing optimisation. Unlike platform or game suppliers, iGamingXL does not develop proprietary technology; instead, it leverages the founder’s extensive network and experience with top-tier brands such as Bodog, Intercasino, and GVC to deliver personalised, high-touch services. Operating with a lean core team of fewer than ten people and supported by external partners, the agency serves a select portfolio of online casino and sportsbook clients globally. Its services also extend to PR, content translation, event planning, and talent recruitment within the iGaming ecosystem. The company’s modest online presence and reliance on direct referrals and industry networking reflect its niche, quality-over-volume approach.

Igorka.ru
Azovskaya 15 /1, Moskow, Moskva 455049, Russian Federation
Igorka.ru is a Russian-language informational-analytical portal dedicated exclusively to the gambling and iGaming industry. It positions itself as a comprehensive news and analysis resource covering casino operations, sports betting, cryptocurrency developments, and regulatory affairs across global gambling markets, with a particular focus on emerging markets such as Africa (e.g., Uganda, Eswatini, South Africa) and regulatory developments in Russia and the broader post-Soviet space. The portal’s content strategy emphasizes original reporting and expert commentary rather than aggregated press releases. It organizes coverage into distinct verticals including News, Casino, Bets and Sports, Gambling Business, Crypto Industry, and Events, and also publishes longer analytical pieces under a Publications section. As a B2B media outlet targeting industry professionals—operators, suppliers, regulators, and investors—Igorka.ru competes in the niche of Russian-speaking gambling trade media. However, no official corporate entity name, registration details, ownership structure, or editorial team information is publicly disclosed, and the domain’s founding date and historical records remain unknown.

iGaming Select
United Kingdom
iGaming Select is a B2B supplier directory and reviews platform launched in March 2026 to bring transparency to the iGaming ecosystem. Founded by four seasoned iGaming executives—Martin Hodges, Michael Baker-Mosley, Sharon McFarlane, and Steve Lee—the platform offers a curated database of technology partners including platform providers, game studios, compliance tools, and payment solutions. Each supplier listing features detailed company profiles with product descriptions, technology highlights, and independent reviews with a structured rating system. The directory serves operators, affiliates, and industry professionals seeking objective vendor comparisons. The company operates with a lean team of 2-10 employees and is privately held, likely headquartered in the United Kingdom. As a new entrant, iGaming Select differentiates itself by focusing on product and tech innovation rather than paid placements, with no listing fees confirmed at launch. The platform also publishes market briefings and industry news to support informed procurement decisions.

iGaming LATAM Consulting
Buenos Aires, Argentina
iGaming LATAM Consulting is a specialised consulting firm focused on the Latin American iGaming market. Founded in 2020 and headquartered in Buenos Aires, Argentina, the boutique consultancy operates with a small team of 2–10 employees. The firm positions itself as the leading iGaming consulting firm for Latin America, leveraging over 13 years of combined industry experience gained by its principals before the company's incorporation. Its services encompass market research, regulatory compliance, technology consulting, business development, marketing localisation, and performance analytics. The firm assists both new entrants and established operators in navigating the complex and rapidly evolving regulatory environments of countries such as Brazil, Peru, Colombia, and Argentina. Despite its modest digital presence and lack of publicly listed client references, the company is recognised on industry listing sites and is likely most valuable to mid-sized operators seeking a trusted local partner for LatAm market entry.

iGaming Content Services
Marbella, Málaga, Spain
iGaming Content Services (IGC) is a boutique B2B content agency founded in 2016 by two Swedish expatriates in Marbella, Spain. The company operates exclusively within the online gambling industry, providing SEO copywriting, translations, localisation, and link-building services to casino and sports betting operators, affiliates, and platform suppliers. IGC has produced over 40 million words and supports more than 40 languages through a network of native-speaking writers and translators. The firm explicitly avoids AI-generated content, positioning itself as a relationship-driven provider that prioritises quality and subject-matter expertise over scale. With 18 full-time employees and a secondary office in Malta, IGC serves clients across regulated and emerging markets in Europe, Latin America, Asia, and Africa. Its mission is to help clients increase their competitive advantage through tailored, culturally accurate content that drives organic visibility and player engagement.

iGaming Centre
Harju maakond, Tallinn, Mustamäe linnaosa, Ehitajate tee 110, Tallinn 13517, Estonia
Founded in 2023, iGaming Centre is a privately held B2B platform serving the global online gambling industry. The company operates as a central hub that connects operators, affiliates, and suppliers through industry news media, curated supplier and service listings, event promotion, and partnership facilitation. With a team of just 2–10 employees, iGaming Centre positions itself as a lean, agile connector in a crowded B2B space. The platform’s specialities centre on iGaming, and its LinkedIn classification places it within “Gambling Facilities and Casinos.” The company’s founder, Martins Lielbardis – a German entrepreneur and founder of Mithrillium Media Ltd. – leads the venture. While the company maintains active social media presences on LinkedIn and Instagram (where it distributes weekly industry digests and regulatory updates), it does not appear to have a publicly listed official website as of early 2026. iGaming Centre’s current size and recent founding suggest it is an early‑stage entrant seeking to carve out a niche in iGaming B2B intermediation.

IGamingCompass
Flat 802, Plot-08, Sector 5Ulwe, Navi Mumbai, Raigarh, Mumbai, Mahārāshtra 410206, India
IGamingCompass is a privately held B2B data intelligence platform built specifically for the online gaming industry. Launched by a small team of analytics and iGaming veterans, the company provides game suppliers, platform providers, and operators with automated, real‑time tracking of game positions across thousands of operator websites. Its core offering is a Compass that combines global game‑placement monitoring with AI‑driven insights, enabling clients to see exactly where their games appear, how visibility shifts over time, and what actions drive better performance. Key features include competitor analysis, revenue estimation from positional changes, instant alerts, and API integration that feeds Compass intelligence directly into clients’ internal dashboards and BI tools. The platform serves as a strategic navigation tool for a crowded, fast‑moving industry—helping businesses replace guesswork with data‑backed decisions on content placement, market entry, and partner prioritisation. Headquartered remotely with a headcount of 2–10 employees, IGamingCompass describes its mission as bringing clarity to a crowded gaming market. Its LinkedIn profile lists the company under the “Data Infrastructure and Analytics” industry sector, and its website prominently positions the brand as “the Compass for your Game’s Success.”
HolyCash
Suite 216, Montreal, Quebec, Canada (postal code H4C)
HolyCash is a B2B iGaming technology provider based in Montreal, Canada, supplying turnkey online casino and sportsbook platforms to licensed operators. The company positions itself as a lean, privately held firm offering a certified casino engine, a library of proprietary games, and a full sportsbook platform, along with back-office management and compliance infrastructure. HolyCash also operates an affiliate program, Holy Cash Partners, built on the Affise tracking platform to manage player acquisition for marketers. Its public-facing brand, holycash.club, functions both as a live casino site generating revenue and as a demonstration of its product suite for potential B2B clients. A notable claim is “no turnover requirements” on some bonuses, which may appeal to affiliates targeting high-value players. Details about founding year, ownership structure, and executive leadership remain sparse, as the company maintains a low public profile compared to larger iGaming suppliers. Its primary markets appear to be Canada and potentially parts of Europe, though specific licensing jurisdictions and certified markets have not been publicly confirmed.

GT Holdings (GamyTech)
Malta (registered office) and Tel Aviv (development hub)
GT Holdings (GamyTech) is a B2B provider of white-label iGaming software platforms, focused on delivering scalable, real-money gaming solutions for online casinos and sportsbooks. Founded in 2014 as a subsidiary of GT Holdings Limited, the company operates from offices in Malta and Tel Aviv. GamyTech offers a holistic, fully managed platform that includes sportsbook, casino, and player management modules, enabling operators to launch and run their gambling businesses under their own brand. The platform is designed to be consistent, scalable, and compliant with regulatory requirements. With a small, focused team (estimated 1-10 employees), GamyTech positions itself as a nimble supplier serving both emerging and established iGaming markets. The company is led by founder and CEO Jonathan Swerdlow, who has steered the venture from its early development phase into a recognised technology partner in the competitive igaming supplier landscape. GamyTech’s core value proposition is delivering a complete, turnkey solution that minimises time-to-market for operator clients without the need to develop proprietary technology.

GoneGambling
PO Box 5014, Sandhurst East, Bendigo, Victoria 3550, Australia
GoneGambling is a long-standing online gambling information portal established in 1998, making it one of the earliest dedicated websites in the iGaming space. Operated under the GoneGambling® brand, it initially served as a pioneering affiliate site offering unique free-play games called 'onions' that allowed members to earn bonus coupons for partner online casinos. The site also fostered a community forum for discussing strategies and reviews. As of 2022, the site announced a temporary closure due to unsustainability, with plans for a future reopening, but as of 2025/2026, the site appears dormant with no confirmed management or operational team. No corporate entity, headquarters, or headcount could be verified from any independent source.
GamblingProfesional
Cuareim 1327 408, Montevideo, Montevideo 11100, Uruguay
GamblingProfesional is an independent Spanish speaking community, link between affiliates, affiliate programs, agencies and professionals involved in the online gambling and financial products market. Its administrators are not owners, nor do they have direct dependence bonds with any traffic agency or affiliate programs whatsoever. What does this mean? Transparency and freedom for each user and visitor.

Gambling Soft
st. January 9, 75a, Tyumen, Tyumen 625025, Russian Federation
Gambling Soft is a relatively young casino software company from Russia. We tried to create a unique and competitive product at a low price, and we succeeded! We offer complete solutions for the iGaming business: slots, games with live dealers, casino sites, turnkey casinos, casino affiliate programs, investment platforms for gambling businesses, payment systems and much more! Installation and support is free, within 3 days from the date of purchase. No requirements for licenses, contracts or other documents. We offer software at low prices from 700 USD in several languages, including English, German and Russian. Write to the online chat or mail and get detailed advice!
Recent News

ReferOn in the running for SBC Awards 2026 Acquisition & Retention Partner title
ReferOn has been shortlisted for Acquisition & Retention Partner of the Year at the SBC Awards 2026, with CEO Alex Bukin highlighting the platform's data-first approach and focus on operational efficiency. Winners will be announced in Lisbon on October 1, 2026.

Tesla and PandaDoc executives join Warsaw Tech Race Summit agenda
SOFTSWISS has expanded the Tech Race Summit line-up with Tesla and PandaDoc executives, broadening the Warsaw event's focus from cloud infrastructure to engineering leadership and company building. The 10 September 2026 gathering will feature 30-plus speakers and around 1,000 attendees from iGaming, fintech and other high-load industries.

Bet It Drives Expands From Podcast to Full iGaming Media Platform
Bet It Drives, the GR8_TECH iGaming podcast, has launched as a full media platform featuring curated news, market analysis, interviews, and executive insights. The expansion follows four seasons, over 2.5 million YouTube views, and multiple industry awards since August 2025.

SOFTSWISS H1 2026 recap: new licensing regimes, tax hikes and payment-focused enforcement
SOFTSWISS's mid-year regulatory update highlights new licensing regimes in Finland, Ireland, Alberta, New Zealand and India, alongside significant gambling tax increases in the UK, Netherlands, Colombia and Mexico, and a global enforcement push focused on payments, financial infrastructure and player protection.

ITV OddsFinder goes live for horse racing punters
ITV has launched ITV OddsFinder, a horse racing odds comparison app built with Funteron, as it looks to expand around its live racing coverage. The rollout arrives amid industry tension over the UK's affordability checks, with Glorious Goodwood serving as the first test.

SOFTSWISS Report Highlights Regulatory Shifts Across Five Continents in H1 2026
SOFTSWISS's H1 2026 regulatory report examines key developments in Kenya, Colombia, India, Sweden, and New Zealand, highlighting shifts toward stricter oversight, tax measures, and extended enforcement responsibilities across the iGaming industry.

Senegal’s State-Run LPbet Platform Tests Digital Sovereignty in iGaming
Senegal has launched LPbet, a state-run mobile betting platform under LONASE, aiming to assert digital sovereignty by channeling wagering into a regulated national system, but faces challenges from entrenched foreign operators and a recent leadership transition.

GR8_TECH revamps affiliate platform with enhanced operator controls
GR8_TECH has upgraded its affiliate management platform, giving operators more control over partner networks, flexible commission models, and reduced manual work. The update includes custom tags, unlimited sub-affiliate levels, and expanded payment options.

GR8_TECH expands affiliate platform with flexible revenue models and multi-tier partnerships
GR8_TECH's affiliate management platform now offers expanded RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayment capabilities, giving operators more control over complex partner networks while the platform handles calculations and reporting.

EveryMatrix Restructures Casino Division, Launches Unified EveryMatrix Casino Hub
EveryMatrix has consolidated its casino technology under a new EveryMatrix Casino hub, merging turnkey, platform, and aggregation offerings. The restructuring separates in-house studio Fantasma Games from the aggregation business and aims to deliver streamlined services, unbiased content recommendations, and deep integration capabilities.

GR8_TECH Adds New Affiliate Platform Tools for Complex Partner Management
GR8_TECH has expanded its affiliate management platform with new features including flexible RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayments for flat-fee plans, aiming to simplify complex partner network management.

EveryMatrix Trading Chief Reflects on Superstar-Driven Betting Trends at 2026 World Cup
EveryMatrix’s Head of Trading Mark Wilson says the 2026 World Cup drove unprecedented betting on superstar player markets, with Messi dominating betslips, while hydration breaks forced real-time adaptation and bet builders saw surging usage.