Affiliate & Comparison Media
Companies offering affiliate & comparison media in the iGaming industry — 145 listed.

MPG Gaming
#D166, Street Maha D, Phum Vimean Trung, Sangkat Krang Thnong, Khan Sen Sok, Phnom Pen, Phnom Penh, Cambodia
MPG Gaming is a business centre that aspires to create game-changing interactive experiences for customers all around the APAC regions. We pride ourselves on giving world-class customer services and create the most trustworthy and innovative in iGaming industry. Our team is composed of highly skilled and dynamic intellectuals who value customers, teamwork, leadership, Career growth with a common goal of bringing the company into one of the top market leaders in the industry.
Monarch Media Pty Ltd.
Melbourne, Victoria, Australia
Monarch Media Pty Ltd. is an Australian privately held public relations and publishing company, established in 2006 and headquartered in Melbourne, Victoria. The company specialises in creating published materials, national media campaigns, editorial content, and event management for third-party clients, with a particular focus on the sport and leisure industry – including the gaming sector. Its service portfolio spans editorial services, graphic design, publishing, and strategic PR plans, and it also undertakes self-funded projects in these areas. Operating with a lean team of 2–10 employees, Monarch Media serves clients across Australia, leveraging deep industry knowledge to deliver targeted communications and media solutions. The company’s workforce size suggests a boutique agency model, offering personalised service and direct access to senior expertise. While Monarch Media’s core competency lies in traditional publishing and media relations, its presence in the gaming vertical makes it a niche supplier for iGaming operators, sportsbooks, and related leisure businesses seeking specialised Australian market exposure.

MediaTroopers
Philadelphia, Pennsylvania, United States
MediaTroopers is a US-based independent digital marketing agency that focuses exclusively on paid affiliate marketing and customer acquisition for the online gambling and sports betting industry. Founded in 2018 by Shmulik (Sam) Segal and Benjamin Truman, the company started operations in 2019 after the US Supreme Court’s 2018 decision allowed states to legalize sports betting. Headquartered in Philadelphia, Pennsylvania, MediaTroopers holds supplier licenses in 13 US states, ancillary licenses in six, and operates in an additional 11 states plus Ontario where licensing is not required. The agency serves a global client base with services including digital media buying, social media advertising, paid search, marketing strategy, and affiliate program management. Its proprietary technology platform, Media Cruiser DSP, is an advanced media buying solution enhanced with AI automation tools introduced in 2026. With a team between 11 and 50 employees, MediaTroopers has expanded into Latin America, entering Peru’s regulated market ahead of the 2026 FIFA World Cup and establishing a local entity in Brazil. The company’s leadership underwent a change when co-founder and COO Benjamin Truman resigned, leaving CEO Shmulik Segal as the sole founder at the helm.

Mediacle Limited
London, United Kingdom
Founded in 2013 in London, Mediacle Limited is a vertically integrated iGaming affiliate marketing and digital services provider. The company develops proprietary software platforms including MAP (Marketing Automation Platform) for affiliate tracking and commission management, iGAP for game aggregation, and TAP for ticketing automation. It also operates two affiliate networks, Excel Affiliates and Galaxy Affiliates, which together access over 5,000 affiliates. Mediacle offers a full spectrum of digital marketing services such as SEO, PPC, social media, email, and SMS campaigns, along with web and mobile app development, design, and animation. The company serves over 150 clients globally and employs between 60 and 80 staff. Mediacle Limited is part of the Swedish-listed Mediacle Group AB, which reported net sales of approximately 14.4 million SEK in Q1 2026 with a 42% EBITDA margin. The company has received multiple industry award nominations, including EGR B2B Awards and iGB Awards, for its affiliate software and marketing programmes.

Marlin Media LTD
Ta’ Xbiex, Malta
Marlin Media LTD is an AI-native affiliate marketing company focused exclusively on the online casino and sports betting vertical. Founded in 2024 and headquartered in Ta’ Xbiex, Malta, the company develops AI-powered lead-generation products that connect players with regulated casino and betting operators. Its flagship product, marvn.ai, launched in 2025, is a casino-specific answer engine that interprets natural-language user queries to deliver personalised bonus and game recommendations, prioritising accuracy and user privacy. Marlin Media is a wholly owned subsidiary of Angler Gaming plc, a publicly traded iGaming group, which provides operational scale and regulatory expertise. The company describes itself as “publishers by heritage, technologists by trade” and emphasises a data-first approach that starts with player intent rather than static page templates. Its team is lean, technology-focused, and led by CEO Ionut Constantinescu. Marlin Media participates in major industry events such as SBC Summit Malta and has quickly established a reputation as a specialist in intent-driven, AI-native performance marketing within the regulated gambling space.

Loads of Traffic
Floor 2 Hillary House, Prospect Hill, Douglas IM1 1EQ, Isle of Man
Loads Of Traffic stands at the top of innovation, strategy, and results-driven digital marketing. Our mission is to empower businesses with cutting-edge competitive intelligence and digital marketing strategies that foster sustainable growth and market leadership. Through careful market analysis, expert affiliate marketing strategies, and innovative digital strategy development, we unlock valuable opportunities for our clients, ensuring their brand not only thrives but leads in their respective industries

Leverate
Bnei Brak, Israel
Leverate is a global technology provider that offers turnkey software solutions and services for forex brokers, CFD brokers, and proprietary trading firms. Founded in 2008 in Israel, the company started as a small algorithmic trading startup but quickly pivoted to providing price feeds, eventually building a comprehensive SaaS ecosystem. Today, Leverate’s flagship LXSuite bundles trading platforms, liquidity feeds, risk management, CRM, and white-label infrastructure into a single integrated platform. The company serves hundreds of brokerages worldwide and employs approximately 80 people across offices in Israel, Cyprus, Hong Kong, Ukraine, China, Poland, Bulgaria, Germany, Dubai, and Latin America. Leverate has notable history with Saxo Bank, which invested $12.5 million for a 25% stake in 2011, later repurchased in 2014. Recent partnerships with Level2 and Convrs in 2025-2026 added no-code algorithmic trading and real-time alerts. The company also provides regulatory consulting through its subsidiary Regyoul8 and has won multiple industry awards for its technology.

Kootac
Malta
Founded in 2013, Kootac has evolved from a European start-up into a leading global provider of B2B online lottery and raffle solutions. Headquartered in Malta with international offices in Slovakia, Austria, the United Kingdom, and the United Arab Emirates, the company combines cutting-edge technology with deep local market understanding to deliver next‑generation multi‑channel, multi‑lingual lottery platforms. Kootac’s white‑label offerings enable operators to launch branded lottery products rapidly in regulated, emerging, and unregulated markets worldwide. The company’s milestones include the 2014 launch of Playeurolotto, the first multi‑currency, multi‑lingual secondary lottery platform backed by insurance, and the 2017 introduction of Gigalotto, the first white‑label global messenger lottery platform. In 2020, Kootac launched Mahzooz, the UAE’s first nationally recognised numbers draw. The company holds both UK and Curaçao gaming licences and serves a diverse range of clients through its customizable end‑to‑end platform.
Jina Services LLC
Carmel, Indiana, USA
Jina Services LLC is an IT staffing and consulting firm headquartered in Carmel, Indiana, specializing in information technology project implementation and workforce placement. Founded in 2012, the company operates as an E-Verified employer, offering both onshore and offshore IT resources for contract, contract-to-hire, and direct placement roles. Its core competencies span a broad technology stack, including Java, .NET, SAP, Oracle, IBM products, ATG eCommerce, and project management. While not exclusively focused on the gambling industry, Jina Services lists its services on casino vendor directories, indicating it serves gaming and hospitality clients alongside other sectors. The company maintains a lean operation with 2–10 employees, emphasizing personalized client engagement and flexible staffing models. Jina Services differentiates itself through full-lifecycle project execution—from requirements gathering to maintenance—and positions itself as a one-stop partner for organizations needing both individual consultants and complete team builds. Its website, www.jinaservices.com, provides contact and service details, though limited public information is available regarding recent contract wins or financial performance. As a small, privately held entity, Jina Services relies on direct client relationships and industry referrals rather than broad media coverage.

Jellyfish Global
Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, United Kingdom
Jellyfish Global is an integrated digital marketing agency that combines media, creative, data, and generative AI to help brands accelerate their growth. Founded in London in 2005 by Rob Pierre, the company has expanded to over 2,200 employees across 38 offices in the Americas, Europe, Asia, and the Middle East. In 2023, it was acquired by The Brandtech Group, creating what was described as the world’s largest independent marketing group. Jellyfish differentiates itself through proprietary AI platforms such as Pencil for creative asset generation, Now Next Soon for media scenario modeling, J+ Bidding for real-time bid optimization, and Share of Model™ for tracking brand visibility in large language models. The agency serves major global clients including Google, Netflix, Amazon, Bissell, and Uber, and has been recognized as a 2026 Google Cloud Partner of the Year for Training in North America. Its tagline, “Move. Faster. Smarter. Together.,” reflects a commitment to speed, efficiency, and data-driven outcomes. The company also offers a media in-housing platform that allows brands to gradually take control of their own media operations while leveraging Jellyfish’s expertise.

Ihre Consulting AB
Stockholm, Sweden
Ihre Consulting AB is a boutique affiliate marketing agency headquartered in Stockholm, Sweden, with a global operational footprint. Founded in March 2010 by industry veteran Edward Ihre, the firm specialises in brokering mutually beneficial partnerships between iGaming operators (casino, sportsbook, poker, bingo, lottery, finance) and affiliate publishers. The company’s core proposition is to manage the entire affiliate lifecycle—from recruitment and retention to reactivation—on behalf of both operators and affiliates. Affiliates can access a portfolio of more than 140 operator brands across all regulated markets, while operators gain objective, individualised introduction to high‑quality traffic sources. Ihre Consulting positions itself as a neutral intermediary that reduces the transparency gap often present in the iGaming affiliate ecosystem. Its services are free for affiliates, who retain 100% of their commission. The company operates from two major cities (Stockholm and an undisclosed second location) and maintains a lean team of 2–10 employees, leveraging over 30 years of combined industry experience. Ihre Consulting has been recognised for its ability to help new operators launch affiliate programmes (e.g., 138SunGame in 2012) and for its focus on conversion, player value, and retention across multiple jurisdictions.

iGsuite
Sofia, Bulgaria
iGsuite is a unified affiliate ecosystem purpose-built for iGaming operators, combining an affiliate tracking platform, conversion rate optimisation (CRO) toolkit, and business intelligence (BI) into a single real-time system. Founded in 2022 by industry insiders with over a decade of operational experience in sportsbooks, online casinos, and lottery verticals, the Sofia, Bulgaria-based software company addresses the chronic fragmentation that plagues affiliate marketing in the gambling sector. Its platform consolidates acquisition intelligence, automated accounting, fraud detection, risk scoring, and multi-currency payouts into one command centre, replacing the spreadsheets and siloed tools that operators typically juggle. iGsuite went live with its first client in November 2023 after an extended development period and reached profitability in early 2025, having onboarded 30+ partners. Rated 4.9/5 on OnlyIgaming, the company is privately held and employs between 11 and 50 people. Its guiding philosophy is that acquisition is the business — without a high-performing acquisition engine, retention efforts are moot. iGsuite positions itself as a profit ecosystem rather than a mere tracking tool, built by operators for operators.
Recent News

ReferOn in the running for SBC Awards 2026 Acquisition & Retention Partner title
ReferOn has been shortlisted for Acquisition & Retention Partner of the Year at the SBC Awards 2026, with CEO Alex Bukin highlighting the platform's data-first approach and focus on operational efficiency. Winners will be announced in Lisbon on October 1, 2026.

Tesla and PandaDoc executives join Warsaw Tech Race Summit agenda
SOFTSWISS has expanded the Tech Race Summit line-up with Tesla and PandaDoc executives, broadening the Warsaw event's focus from cloud infrastructure to engineering leadership and company building. The 10 September 2026 gathering will feature 30-plus speakers and around 1,000 attendees from iGaming, fintech and other high-load industries.

Bet It Drives Expands From Podcast to Full iGaming Media Platform
Bet It Drives, the GR8_TECH iGaming podcast, has launched as a full media platform featuring curated news, market analysis, interviews, and executive insights. The expansion follows four seasons, over 2.5 million YouTube views, and multiple industry awards since August 2025.

SOFTSWISS H1 2026 recap: new licensing regimes, tax hikes and payment-focused enforcement
SOFTSWISS's mid-year regulatory update highlights new licensing regimes in Finland, Ireland, Alberta, New Zealand and India, alongside significant gambling tax increases in the UK, Netherlands, Colombia and Mexico, and a global enforcement push focused on payments, financial infrastructure and player protection.

ITV OddsFinder goes live for horse racing punters
ITV has launched ITV OddsFinder, a horse racing odds comparison app built with Funteron, as it looks to expand around its live racing coverage. The rollout arrives amid industry tension over the UK's affordability checks, with Glorious Goodwood serving as the first test.

SOFTSWISS Report Highlights Regulatory Shifts Across Five Continents in H1 2026
SOFTSWISS's H1 2026 regulatory report examines key developments in Kenya, Colombia, India, Sweden, and New Zealand, highlighting shifts toward stricter oversight, tax measures, and extended enforcement responsibilities across the iGaming industry.

Senegal’s State-Run LPbet Platform Tests Digital Sovereignty in iGaming
Senegal has launched LPbet, a state-run mobile betting platform under LONASE, aiming to assert digital sovereignty by channeling wagering into a regulated national system, but faces challenges from entrenched foreign operators and a recent leadership transition.

GR8_TECH revamps affiliate platform with enhanced operator controls
GR8_TECH has upgraded its affiliate management platform, giving operators more control over partner networks, flexible commission models, and reduced manual work. The update includes custom tags, unlimited sub-affiliate levels, and expanded payment options.

GR8_TECH expands affiliate platform with flexible revenue models and multi-tier partnerships
GR8_TECH's affiliate management platform now offers expanded RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayment capabilities, giving operators more control over complex partner networks while the platform handles calculations and reporting.

EveryMatrix Restructures Casino Division, Launches Unified EveryMatrix Casino Hub
EveryMatrix has consolidated its casino technology under a new EveryMatrix Casino hub, merging turnkey, platform, and aggregation offerings. The restructuring separates in-house studio Fantasma Games from the aggregation business and aims to deliver streamlined services, unbiased content recommendations, and deep integration capabilities.

GR8_TECH Adds New Affiliate Platform Tools for Complex Partner Management
GR8_TECH has expanded its affiliate management platform with new features including flexible RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayments for flat-fee plans, aiming to simplify complex partner network management.

EveryMatrix Trading Chief Reflects on Superstar-Driven Betting Trends at 2026 World Cup
EveryMatrix’s Head of Trading Mark Wilson says the 2026 World Cup drove unprecedented betting on superstar player markets, with Messi dominating betslips, while hydration breaks forced real-time adaptation and bet builders saw surging usage.