Affiliate & Comparison Media

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  GAFFG - Gaming Affiliates Guide

  GAFFG (Gaming Affiliates Guide) is a long-established online portal built for affiliates, webmasters, marketers, and operators within the global iGaming and gambling industry. Operating under the domain gaffg.com, the site functions as a neutral guide and database that helps users compare, evaluate, and select affiliate programs across casino, sportsbook, poker, and bingo verticals. It offers independent, expert-vetted affiliate program reviews, operator news, iGaming SEO guidance, and direct access to affiliate managers. The platform positions itself as a trusted resource used by the top 15% of affiliates, leveraging more than 15 years of cumulative industry experience from its team. GAFFG does not operate its own gambling brands; instead, it curates detailed profiles of third-party affiliate programs, listing commission structures, payout terms, brand details, and target markets. The site also provides educational guides for novice affiliates and advanced resources for experienced partners, covering topics such as content strategy, tracking, and partnership selection. Its database includes over 2,379 reviewed programs and more than 300 expert-written guides, making it a reference point for both affiliates seeking new partnerships and operators looking to present their programs to a qualified audience.

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  GamblersPick

  Haplada 3 Street, Or Yehuda, Israel

  GamblersPick is a community-driven online gambling portal that serves as a casino review and comparison platform. Operated by House Tech Ads, a company with over 20 years of cumulative iGaming experience, the site aggregates player experiences and expert editorial content to help users select online casinos. Its flagship feature, GamblersPick Select, awards a stamp of approval to hand-picked casinos based on aggregated player ratings and quality checks. The platform also offers industry news, guides, and a forum-like environment where players share knowledge. Launched around 2018–2019, GamblersPick targets a global audience of players aged 18+ and monetizes through affiliate partnerships with licensed operators. Its community-driven model emphasizes transparency and peer validation, distinguishing it from traditional review sites. While exact founding details and headquarters remain unconfirmed, the portal has gained recognition through press coverage and user engagement on platforms like Trustpilot and X (formerly Twitter). GamblersPick positions itself as a trusted intermediary in the iGaming affiliate space, aiming to simplify the decision-making process for both novice and experienced gamblers.

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  Fubra Ltd

  Aldershot, Hampshire, United Kingdom

  Fubra Limited is a privately held technology and investment business founded in 2000 and headquartered in Aldershot, Hampshire, UK. The company operates as an online media owner, running a portfolio of over 100 web properties that span independent consumer guides, price comparison tools, and information services. These properties collectively attract more than 8 million unique visits per month and serve a subscriber base of over 3 million users. Fubra also offers technical services and consultancy through its Livetodot brand, delivering bespoke digital solutions to individuals and businesses. Beyond its own platforms, the company acts as an early-stage investor and business incubator, backing startups that align with its innovation-driven ethos. Fubra’s dual focus on internet publishing and technical consulting, combined with a venture investment arm, positions it as a multifaceted player in the digital economy. The company maintains a small, agile team and is privately held, with a strong emphasis on community, content quality, and user-centric design.

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  Foxy Garcia, Inc.

  San Antonio, Texas, USA

  Foxy Garcia, Inc. is a small U.S.-based business that operates primarily as a broker or matching service for sellers of inflatables, amusement equipment, party rentals, and novelties. The company advertises its core value proposition as “We offer buyers for your products,” suggesting a B2B platform that connects suppliers of recreational and event equipment with potential purchasers. Established in May 1993 and owned by Jill Fox, the company is registered on several industry vendor databases—including casino and iGaming supplier directories—though its own website and product descriptions focus exclusively on non-gaming entertainment goods. Its sole public-facing digital platform is BigInflatableThings.com, which likely serves as the primary marketplace or listing site. The company is based in the San Antonio, Texas area (area code 210) and appears to have a minimal operational footprint, with no publicly available information about additional offices, headcount, or corporate hierarchy beyond the owner. Foxy Garcia, Inc. is not known to be active in media, funding rounds, or partnerships, and there are no indications of a board of directors or C-suite structure.

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  Forge Business

  Empire State Building, 410 Park Ave, PMB 970, New York, New York 10112

  Over the last decade Forge has established a reputation for innovation, efficiency and reliability with those in the know. We believe this is a direct result of our focus on Performance Based Strategies and Business Models. Every client interaction starts with an understanding of your needs. We’ll listen, ask questions and offer insights gained from years of consulting to hundreds of online businesses. We provide and manage hand-picked affiliate offers to thousands of publishers through an advanced technology platform that works for both advertisers and affiliates. We use best-of-breed technology solutions and industry leading best-practices to deliver specialized services that range from business blog consulting, eCommerce enablement and direct email marketing to online content syndication and social media promotions

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  First Look Games

  175 High Street, Tonbridge, Kent, England TN9 1BX, United Kingdom

  First Look Games is a dedicated B2B affiliate marketing platform built exclusively for the iGaming industry, serving as a content-sharing marketplace where casino game studios upload marketing assets and make them instantly available to a network of verified affiliate publishers. The platform connects over 650 game studios with more than 1,020 publishers, offering access to assets from over 41,000 casino games and reaching an audience of over 50 million casino players worldwide. Publishers gain free access to compliant demo games through the platform's Demo Game Server (DGS), which enforces geo-location and age-verification checks for regulated markets. A standout feature is First Look Premium, a paid tier that grants publishers early access to headline game launches at least two weeks before public release, accompanied by extensive B2B promotion. The platform also includes a quality-control system that cross-references game KPIs against publisher reviews to ensure data accuracy. In 2025, First Look Games rolled out a major 2.0 platform upgrade with advanced filters, improved search and download capabilities, and a more intuitive interface. The company operates independently as a privately held entity, with no disclosed founding year, headquarters, or leadership team publicly available.

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  Flytonic

  1047 Southern Artery, Quincy, Massachusetts 02169

  Flytonic is a specialized technology provider serving the iGaming and gambling affiliate market. Founded around 2016, the company develops premium WordPress themes, plugins, and turnkey website solutions tailored for casino, sports betting, poker, and forex affiliate operators. Its core offerings include SEO-optimized templates, a one-click import casino database plugin, and white-label website development services that enable affiliates to quickly launch and monetize their own brands. The company operates as a small, agile team with a global client base, providing managed hosting and maintenance through its Flytonic Tenereteam service. Despite a low public profile and undisclosed headquarters, Flytonic has established a recognized presence among affiliate communities, with its products used by hundreds of affiliates worldwide. The company is bootstrapped and focuses on a B2B subscription and lifetime license model, also acting as an advertising platform for gambling operators.

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  E-Play

  Kurzawska 6 Street, Warsaw 02-296, Poland

  ePlay Digital Inc. is a mobile-game publisher and technology company that specializes in location-based, augmented reality (AR), and cross-reality (XR) experiences. The company’s flagship platform, Klocked, is designed to enable brands and operators—particularly in the iGaming and sports-betting industries—to deploy gamified advertising campaigns that reward user engagement. Klocked is marketed as the first XR advertising platform, allowing advertisements to be integrated into immersive, game-like environments. ePlay Digital also owns a portfolio of gaming titles, including “Howie’s Games,” “Fan Freak,” and “Big Shot,” which are expected to be integrated into the Klocked ecosystem to drive user acquisition and retention. Founded by Trevor Doerksen, who has a track record of three successful exits in educational technology and mobile gaming, ePlay Digital positions itself at the intersection of gaming, advertising, and immersive technology. The company targets B2B clients—such as casinos, sportsbooks, and media firms—seeking novel ways to capture audience attention and monetize user interaction through rewards, contests, and in-game ad placements. Although it began as a mobile-game developer, ePlay Digital has pivoted toward a technology-licensing model, licensing its platform to operators seeking innovative ways to engage users. While specific founding date and headquarters remain unconfirmed, the company operates as a public reporting entity and has disclosed plans to commercialize its XR advertising technology.

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  eGaming Affiliate System Software (egass)

  Network Media Services Ltd, 6 Park Lane Business Center, Colchester, Essex, England CO4 5NL, United Kingdom

  eGaming Affiliate System Software (EGASS) is a specialist B2B provider of affiliate management and tracking platforms built exclusively for the online gaming industry. Founded in 2009 by a team with expertise in affiliate marketing, software development, and financial services, EGASS addresses the need for a turnkey affiliate solution tailored to casino, sportsbook, and iGaming operators. The core platform supports multi-currency and over 20 languages, with flexible commission models including Revenue Share, CPA, and Hybrid. EGASS operates as a private entity with no disclosed funding or acquisitions, and its staff hold certifications in GDPR, Data Protection, AML, and Cyber Security. The company offers three deployment variants—Managed, Enterprise, and Self-Hosted—making it accessible to both startups and established brands. Beyond iGaming, EGASS provides similar platforms for retail (ERASS), trading (ETRASS), crypto exchanges (EXASS), and multi-level marketing (DMLM), all built on a common affiliate software core (AFS). While the company maintains a low public profile without named leadership or customer case studies, its long history and compliance focus mark it as a reliable veteran in a regulated sector.

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  EEG - Eastern European Gaming

  Estonia

  EEG – Eastern European Gaming (also referred to as EE Gaming) is a specialised intelligence hub and news portal serving the global iGaming, fintech and regulatory compliance sectors. Operating under the domain eegaming.org, the company focuses exclusively on the Eastern and Central European gaming market, providing curated industry news, regulatory updates, market analysis, and strategic insights. Its stated mission is to deliver “the inside news and publications based on the demographic” of the region, positioning itself as a primary information source for operators, suppliers, regulators, and investors seeking to navigate the complex and fast‑evolving gaming landscape from the Baltics to the Balkans. Unlike the annual Eastern European Gaming Summit (EEGS) conference organised separately by the Association of Gaming Industry in Bulgaria (AGIB), EEG – Eastern European Gaming operates as a digital‑first media brand. Its output includes breaking news, opinion pieces, and coverage of industry trends, with a particular emphasis on legal developments, technological innovation, and partnership announcements. The company maintains an active LinkedIn presence under the handle eegaminghub, where it distributes daily updates and engages with a community of over 1,700 followers. While the exact headcount remains undisclosed, the firm is understood to be a lean, privately held operation. For stakeholders requiring focused visibility into the Central and Eastern European iGaming ecosystem, EEG serves as a dedicated, real‑time bridge between the region and the global industry.

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  Dream Advertising LTD

  71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, England

  Dream Advertising LTD is a London-based digital services and technology company incorporated in March 2015, operating from 71-75 Shelton Street, Covent Garden. With a reported workforce of around seven employees and estimated annual revenue of $4 million, the company delivers an integrated suite of marketing and technology solutions spanning digital marketing, artificial intelligence development, telemarketing, and e-commerce project management. Its data-driven methodology emphasises measurable growth through paid search, display advertising, SEO, web analytics, email marketing, and social media management. The company serves small to medium-sized enterprises across multiple sectors and has maintained a Trustpilot presence for over five years. Classified under SIC code 62090 (“Other information technology service activities”), Dream Advertising positions itself as a hybrid agency that bridges traditional advertising with emerging AI technologies, though public brand recognition remains limited and no executive leadership is verifiably linked to the UK entity.

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  CrowdReviews

  Naples, Florida, USA

  CrowdReviews.com is a community‑driven research and rankings platform headquartered in Naples, Florida. Founded in 2015, the company operates as a self‑owned entity within the reviews and ratings industry. Its proprietary process aggregates user‑generated reviews and ratings to produce transparent rankings of products and services across multiple categories, including software, web hosting, and business services. The platform emphasizes impartiality, stating that it does not control outcomes and relies on customer feedback as the primary ranking metric. A verification system is used to confirm business legitimacy, but the company maintains it is not a pay‑to‑play model. CrowdReviews.com serves consumers and businesses in over 80 countries, providing lead generation, brand recognition, and increased conversions for listed companies. The company positions itself as a neutral arbiter, letting “the community decide” the best providers. With a team size estimated between 11 and 50 employees, CrowdReviews.com has carved out a niche as a transparent alternative in the crowded online review space. Despite its claims of transparency, the platform has faced criticism on third‑party review sites such as G2, where some users have described the company as untrustworthy. No public information is available regarding the company’s senior leadership or ownership structure.