Affiliate & Comparison Media

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  Covers.com

  Post Falls, Idaho, United States

  Founded in 1995 by Paul Lavers and Joe MacDonald in Halifax, Nova Scotia, Covers.com began as an online information platform for sports bettors at a time when the internet was still nascent. Over three decades, it has evolved into the world’s most trusted source of sports betting information, attracting more than 35 million visitors annually. Covers.com provides real-time odds from legal sportsbooks, unique statistical databases, expert analysis and picks, community forums, comprehensive sportsbook and casino reviews, and a range of betting tools – all offered free of charge without sign-up. The platform covers all major North American leagues (NFL, NBA, NHL, MLB) as well as international events and emerging markets like social sportsbooks and prediction markets. In 2015, Covers Media Group was acquired by Gracenote, a Tribune Media data firm, for approximately $54 million. Tribune later sold Gracenote to Nielsen but retained Covers.com as a direct-to-consumer property. Today, Covers.com is owned by CS Media Ltd., a subsidiary of Legend, a world-class sports betting and gaming group. The company has employees across Canada, the United States, and the United Kingdom, and has recently invested in video, social media, and gaming content. In May 2025, Covers released a dedicated mobile app for iOS and Android, further extending its reach.

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  CoProsper Affiliate Network

  Brisbane, Queensland, Australia

  CoProsper Affiliate Network is a B2B performance marketing platform that connects advertisers with publishers across multiple verticals, including iGaming. Founded around 2004 and headquartered in Brisbane, Australia, the company operates as a division of Attachable Pty Ltd. It offers a managed affiliate program solution with proprietary tracking, real-time reporting, dedicated account management, and fraud protection. The network supports flexible payment models such as Cost Per Sale, Cost Per Lead, Cost Per Click, and recurring revenue share, with rapid integration typically within 72 hours and no long-term contracts or setup fees. CoProsper also partners with other major affiliate networks to extend campaign reach. Despite its longevity in the industry, the company maintains a low public profile, with no named executives disclosed in public materials and limited brand visibility, focusing instead on relationship-driven service and personalized support for affiliates and merchants.

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  Copy Bet

  United Kingdom

  CopyBet is a UK-licensed sportsbook that pioneered the concept of automated copy betting—a system allowing users to automatically replicate the wagers of successful, verified “Tipsters.” Founded in 2016 by sports betting enthusiasts, the platform launched its full sportsbook offering in the second half of 2021 after several years of development. CopyBet differentiates itself by combining a traditional sportsbook (with over 140,000 pre-match events across global markets) with a transparent social betting layer. Tipsters share their pick history and performance statistics, and users can choose to copy their bets in full or adjust stakes. The platform offers pre-match and live betting on football, horse racing, and numerous other sports, and has integrated open banking through TrueLayer for instant pay‑ins and payouts. CopyBet also runs a Betting Tips programme featuring professional sports figures such as former Newcastle United goalkeeper Shay Given and jockey Jonathan Burke as expert tipsters. The company is regulated by the Gambling Commission in Great Britain and operates primarily under the domain copybet.com. With a focus on transparency, automation, and community, CopyBet aims to lower the entry barrier for casual bettors while rewarding skilled tipsters.

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  clickBakers

  United Kingdom

  clickBakers is a UK-based digital advertising technology company founded in 2014 that specializes in affiliate traffic management. The company offers a cloud-based Smart Traffic Management platform designed to help affiliate marketers and performance advertisers filter, target, and optimize web and mobile traffic from multiple sources in a single interface. With a lean team of just three employees, clickBakers operates as a bootstrapped or lightly funded venture, having raised approximately $500,000 in disclosed funding and generating an estimated $203,000 in annual revenue. Its core product enables users to block bots, filter by geographic location and device type, implement IP blacklisting, and route traffic based on custom conversion rules, thereby reducing wasted ad spend and improving return on investment. Despite its small scale, the company has maintained a stable presence in the niche affiliate marketing sector for over a decade. It competes with broader analytics and optimization tools such as Google Trends and Retention.com on comparison platforms like G2. clickBakers maintains minimal public social media activity on Facebook and Instagram, suggesting a focus on direct sales rather than broad brand marketing. The company is led by CEO Rene Pour, who appears to be the sole publicly named executive.

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  CityAds Media

  Moscow, Russia

  CityAds Media is a global performance marketing technology platform operating one of the world's largest CPA (Cost Per Action) affiliate networks. Founded in 2010 and headquartered in Moscow, Russia, the company connects advertisers with over 150,000 publishers and 200,000 websites, delivering more than 250,000 targeted actions and 17 million clicks daily. Leveraging a proprietary Data Management Platform (DMP), CityAds enables precise audience targeting across five key verticals: games, finance, e-commerce, mobile, and travel. The network processes data from 375 million unique users and serves approximately 1,300 advertisers. CityAds differentiates itself through fraud protection, real-time campaign management, and dedicated account managers for advertisers. Publishers benefit from thousands of offers, simple integration, and bi-weekly payments. With offices across multiple regions, CityAds positions itself as a comprehensive performance marketing partner for medium and large businesses worldwide.

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  Cellectivity Ltd

  London, United Kingdom

  Cellectivity Ltd is a UK-based holding or parent company registered in England and Wales with its operational arm, Cellectivity2Go Ltd, active in mobile sports betting since 2001. The company develops and manages the Bet2Go platform, a state-of-the-art mobile betting application that aggregates odds from multiple major bookmakers, allowing users to compare prices, manage accounts, deposit, withdraw, and place bets within a single interface. Bet2Go is described as a white-label solution that Cellectivity partners with online bookmakers, marketing organizations, and media companies to distribute. The platform offers coverage of thousands of events with over half a million odds at any time, including live in-play betting. Cellectivity2Go markets itself as the #1 in mobile betting and claims proprietary technology for fast browsing and one-click betting. The company does not appear to have disclosed funding rounds or detailed financials publicly and has maintained a low public profile with no notable press coverage or leadership announcements in recent years.

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  Casino Player Publishing, LLC

  Galloway, New Jersey, USA

  Casino Player Publishing, LLC is a niche media company that has been a cornerstone of the gaming lifestyle magazine market in the United States for over three decades. Headquartered in Galloway, New Jersey, near Atlantic City, the privately held firm publishes two flagship monthly titles: *Casino Player* and *Strictly Slots*. These magazines deliver casino news, strategy articles, game reviews, and entertainment content to a national readership of casino enthusiasts and industry professionals. The company also operates CasinoCenter.com, a digital portal launched in 1995 that aggregates daily casino news and offers app-based subscriptions via iOS, Kindle, and Google Play. While the company does not operate real-money gambling platforms, it maintains a strong B2B presence through advertising, custom publishing services for casino chains, and participation in trade events such as the Global Gaming Expo (G2E). With a lean team of fewer than 30 employees and a reputation for authoritative editorial content, Casino Player Publishing remains a trusted voice in the gambling and iGaming information space.

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  Casinomeister

  Casinomeister is a pioneering online casino advocacy and review platform that has served the iGaming community since June 1998. Founded by industry veteran Bryan Bailey, the site began as a personal hobby website and evolved into one of the most respected independent watchdogs in the online gambling sector. Casinomeister’s core mission is to promote fair play by providing unbiased casino reviews, a thriving community forum, and a highly regarded player-complaint mediation service. The platform is known for its “Watchdog” reputation, earning trust among players for transparently exposing rogue operators and championing responsible gaming. In June 2024, Casinomeister was acquired by Gaming Innovation Group (GiG) as part of the company’s media segment, later folded under GiG’s separate media entity, Gentoo Media. The acquisition validated Casinomeister’s lasting influence in the industry. Today, the site continues to operate its original forum, news feed, and review directory, maintaining the same community-driven ethos that made it a household name among online gamblers. With over 25 years of continuous operation, Casinomeister remains a go-to resource for players seeking reliable casino information, complaint resolution, and peer-to-peer discussion.

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  Casinnovate

  London, United Kingdom

  Casinnovate is a London-based iGaming information portal founded in 2019 that serves as a comprehensive resource for online casino operators and entrepreneurs. With a team of over ten industry experts boasting more than twenty years of combined experience, the platform provides objective reviews of white-label, turnkey, and API-based casino software solutions. It also publishes B2B news, business management guides covering topics such as licensing, CRM, payment processing, and affiliate marketing. Casinnovate was created to fill a gap in the market for a dedicated digital resource focused exclusively on helping operators evaluate and select the right software platform. The company does not develop its own casino software or operate gambling brands, functioning purely as an information intermediary. It targets both B2B and B2C audiences, connecting platform providers with operators seeking to launch or grow their iGaming brands. The portal’s editorial content and lead generation activities position it as a key resource in the iGaming ecosystem.

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  Casino Affiliate Programs (CAP)

  Costa Mesa, California, USA

  Casino Affiliate Programs (CAP) is a premier online community and business portal for the iGaming affiliate marketing industry, operating since 2000 from its headquarters in Costa Mesa, California. With over 15,000 members, CAP connects casino, sports betting, and iGaming brands with affiliate marketers through a robust platform that includes an affiliate program directory, active forums, expert-hosted webinars, video interviews with super affiliates, and a daily educational blog. The company serves as a central hub where operators can recruit pre-qualified affiliates and expand into new markets, while affiliates gain access to tools, strategies, and peer support to optimize their campaigns. CAP is privately held and operates with a small team of between 2 and 10 employees, yet it has maintained a significant influence in the iGaming affiliate space for over two decades. The platform is listed on iGaming supplier directories and is recognized as one of the longest-standing entities in the online gambling affiliate sector, offering data-driven insights through its CAP Insight reports.

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  Cashcow Ltd

  The Hub Workspace, Suite W202, Triq Sant’Andrija, San Gwann, SGN1612, Malta

  Cashcow Ltd is a performance-driven digital marketing agency headquartered in San Gwann, Malta, founded in 2017. The company specialises in search engine optimisation (SEO) and affiliate marketing, focusing on generating high-quality leads for iGaming operators and other online businesses. Unlike traditional agencies, Cashcow owns and operates a portfolio of content-rich websites across multiple languages, using technical SEO, content optimisation, and keyword research to drive organic traffic. Its lean, agile team prioritises transparency and measurable results, earning commissions only when leads convert. The company has raised approximately $3.05 million from Astarc Ventures and Venture Catalysts, reflecting investor confidence in its scalable, asset-light model. With a remote-friendly culture and a fully equipped office, Cashcow positions itself as a cost-effective partner for customer acquisition in the European affiliate marketing ecosystem.

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  Voluum

  Kraków, Małopolskie, Poland

  Voluum is a cloud-based ad tracking and management platform serving affiliate marketers, iGaming operators, and performance marketing agencies. Founded in 2013 by Robert Gryn and headquartered in Kraków, Poland, the platform integrates with over 130 ad networks to provide real-time tracking of impressions, clicks, conversions, and other key metrics. Voluum distinguishes itself with features such as Traffic Distribution AI, an Anti-Fraud Kit, and campaign automation rules, making it a comprehensive tool for multi-channel campaign optimization. The company operates as a privately held entity with an estimated 51 to 200 employees, and its core offering, the Voluum Ad Tracker, supports A/B testing, conversion attribution, and lead gen analytics. Voluum also offers a partnership program for agencies and networks, as well as a public API for custom integrations. The platform is especially popular in the iGaming and affiliate marketing verticals, where real-time data and fraud prevention are critical. Despite its niche focus, Voluum has established itself as a leading solution in the ad tracking space, competing with platforms like Binom, RedTrack, and ClickMagick.