Affiliate & Comparison Media

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  VIP Response

  Utrecht, Netherlands

  VIP Response is a data-driven performance marketing and affiliate network headquartered in Utrecht, Netherlands, founded in 2013 by Ian Trip. The company specialises in user acquisition, lead generation, and cost-per-action campaigns across multiple verticals including iGaming, sweepstakes, pay-per-call, home improvement, e-commerce, insurance, and nutra. Operating as a direct CC Submits and VOD advertiser, it positions itself as a one-stop shop for data management and performance marketing, serving affiliates and advertisers across Europe and North America. With an in-house media buying team, proprietary tracking platform, and exclusive offers, the network emphasises transparent payouts, no throttling, and personalised account management. VIP Response maintains a headcount of 11-50 employees and operates offices in the Netherlands, Spain, Canada, and the United States (Miami). The company's mission centres on treating each partner as a Very Important Partner, delivering tailored solutions through a blend of technology, creative strategy, and data analytics. It attends major affiliate conferences globally and recruits media buyers fluent in English, Russian, and Ukrainian, reflecting its international reach and multi-vertical approach.

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  UpGaming

  Zug, Switzerland

  UpGaming is an enterprise-level B2B iGaming software provider founded in 2014 in Georgia and now headquartered in Zug, Switzerland. The company delivers a comprehensive suite of solutions for Tier 1 online casino and sportsbook operators, including a highly scalable sportsbook with odds managed by over 120 in-house bookmakers, an award-winning game aggregation platform featuring more than 12,000 titles from over 180 providers, proprietary mini-games, live casino, e-sports, and a fully integrated back-office covering payments, CRM, affiliate management, and risk management. UpGaming operates as a partnership with an estimated workforce of 201–500 employees and offers white-label solutions under Curacao or MGA licenses to accelerate time-to-market. The company has been recognised with multiple industry awards and is led by CEO Tornike Tvauri and co-founder Mikheil Merebashvili.

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  Traffic Partners

  Venlo, Netherlands

  Traffic Partners, operating as TrafficPartner.com, is a well-established performance marketing network that has been connecting advertisers and publishers since 1997, with a focus on monetising adult entertainment traffic. The company specialises in own-branded flirt chat, sexting chat, live cam, and community entertainment products, available across desktop and mobile in over 100 geographies. Headquartered in Venlo, the Netherlands, the legal entity TrafficPartner B.V. was incorporated in 2014 and is privately held, employing between 51 and 200 people. The network supports multiple commission models including CPL, RevShare, PPS, CPM, and CPC, and claims more than 20,000 conversions per day across 50+ proprietary offers. In addition to its core flirt and cam verticals, the company operates CreatorTraffic.com for OnlyFans creator promotion and Fetishpartner for niche fetish content. Traffic Partners maintains a selective publisher network with long-term relationships spanning five to fifteen years, prioritising compliance and quality control. The company does not hold iGaming licences as its business is centred on adult digital advertising rather than gambling.

• BR

  Browser To Buyer

  UK

  Browser to Buyer is a UK-based Conversion Rate Optimization (CRO) agency that uses research-driven testing to turn website visitors into paying customers. Founded in 2016, the company operates as a privately held full-service partner for e-commerce, education, healthcare, and financial services clients. The agency claims a 30% average lift in conversions within six months and guarantees a minimum 10X return on investment. Its approach combines buyer psychology, persuasion principles, and quantitative research to build and test hypotheses for fast, high-impact revenue increases. Browser to Buyer handles every stage of optimization, from research and concept design to A/B test development, so clients do not need to use their own development resources. The agency is a certified partner of Convert, an A/B testing and personalization platform, and founder Dave Gowans has been featured in Convert’s Agency Accelerator Webinar Series.

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  SOFTSWISS

  St. Julians, Malta

  SOFTSWISS is a global B2B iGaming technology company that has been supplying award-winning software solutions for online casino and sportsbook operators since 2009. Founded by Ivan Montik, the company initially started as a custom software development firm before pivoting to the iGaming sector. In 2013, it made industry history by launching the first Crypto Casino Solution, pioneering the integration of cryptocurrency into regulated online gambling. Today, SOFTSWISS powers more than 1,500 iGaming brands worldwide, supported by a team of over 2,000 employees. The company’s product ecosystem is built around four core solutions: the Casino Platform, the Game Aggregator, the Sportsbook Software, and the Prediction Markets platform. SOFTSWISS has earned more than 90 industry awards for product excellence and maintains a strong presence across regulated markets, with official offices in Malta, Poland, and Georgia. The company is regularly cited for its thought leadership in iGaming trends, artificial intelligence, and regulatory compliance, and its founder, Ivan Montik, was named CEO of the Year at the European CEO Awards.

• SC

  SCALEO

  Prague, Czech Republic

  Scaleo is a privately held affiliate marketing and performance tracking platform built exclusively for iGaming operators, affiliate networks, and media buying teams. Founded in 2020 and headquartered in Prague, Czech Republic, the company employs around 30 people and has quickly established itself as a niche provider in the regulated gambling technology space. Unlike generic affiliate tools, Scaleo delivers a purpose‑built ecosystem designed to handle the unique commercial and operational demands of multi‑brand iGaming businesses, including complex commission models, multi‑tier sub‑affiliate structures, and fraud patterns specific to the sector. The platform offers real‑time click and conversion tracking, a flexible commission engine, full API access for custom integrations, and a self‑serve rule manager that puts commission economics in the operator’s hand. Each client is assigned a dedicated Customer Success Manager, and the company reports an average response time of two minutes and a 95% customer satisfaction rating. More recently, Scaleo has introduced an AI‑powered product line, Scaleo AI, which provides agents for automated affiliate recruitment, onboarding, performance monitoring, and compliance oversight. The platform is used by iGaming operators to unify all performance traffic sources and partnership channels in a single dashboard, enabling streamlined reporting, optimization, and partner management. Scaleo is an entirely remote‑friendly organization with a small but experienced team that brings over ten years of combined expertise in affiliate and tracking technologies.

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  BoostBox

  United Kingdom (remote-first)

  BoostBox is an AI-driven software platform that streamlines content research and brand information management for affiliate marketing programs. Founded by serial entrepreneur Roo Wright, who previously built and sold a seven-figure affiliate marketing business, the company addresses the chronic inefficiency of affiliates manually sourcing up-to-date product details, promotions, and brand assets from merchants. BoostBox replaces this workflow with an AI-powered chat interface that allows affiliates to instantly retrieve brand-approved content for reviews, social media posts, and other promotional materials. The platform acts as a centralised hub where program managers can upload offers, product specifications, and creative assets, making them available on-demand 24/7. By reducing repetitive queries and ensuring brand consistency, BoostBox claims to save program managers hours per week while empowering affiliates to produce content faster. Headquartered in the United Kingdom with a remote-first team, the company focuses on optimising the merchant-affiliate relationship through natural language AI and automated content generation. Although its technology is industry-agnostic, its core value proposition lies in improving efficiency and compliance for affiliate programs, positioning itself as a game-changer for the sector.

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  NetRefer

  Gzira, Malta

  NetRefer is a specialised affiliate marketing platform provider built exclusively for the iGaming industry, founded in 2005 and headquartered in Gzira, Malta. The company delivers a centralised, data-driven solution for online casino and sports betting operators to manage their entire affiliate ecosystem, from onboarding and CRM to reward plans and real-time performance tracking. Serving a team of approximately 70 employees, NetRefer's platform is powered by Microsoft Azure and Databricks, leveraging a microservices architecture for high-volume scalability and AI-powered analytics. The company has earned industry recognition, including the ACQ5 Gamechangers Award for Niche Performance Marketing Software Provider of the Year in 2021, and maintains long-term partnerships with leading gaming brands such as FDJ UNITED, Stake, Casimba, and SuprNation. Founded by Raphael Arnold, who launched one of the industry's first major affiliate programs, NetRefer operates under the core values Clear, Fair, and Trusted, positioning itself as a key player in the iGaming technology landscape.

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  IGAMING BUSINESS ZONE (IBZ)

  Ibiza, Balearic Islands, Spain

  IGAMING BUSINESS ZONE (IBZ) is a boutique annual conference organiser serving the global iGaming industry's highest echelons. Founded in 2024 and headquartered in Ibiza, Spain, the company was created to fill a gap for a focused, high-end alternative to sprawling trade shows. IBZ deliberately limits attendance to foster deep strategic conversations among C-level executives from operators, suppliers, technology firms, and investors. The event is held at the luxurious five-star Ibiza Gran Hotel & Casino, blending informative panel discussions, workshops, and training sessions with exclusive networking evenings at venues like Casino de Ibiza and Chinois Club. Sponsorship is a key revenue model, with headline sponsors such as BetConstruct AI and supporting partners including EvenBet Gaming, Worldpay, and Gamanza. The inaugural event took place in 2025, followed by the second edition in June 2026. The company operates as a privately funded small enterprise with a lean team of 2–10 employees, relying heavily on founder Tatiana Gregory for strategic direction. IBZ positions itself as a curated, senior-level networking platform that prioritises relationship-building and actionable insights over mass attendance.

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  iGaming Academy

  St. Julian’s, Malta

  iGaming Academy is a Malta-based B2B training provider that delivers compliance, regulatory, and operational skills courses for the online gambling industry. Founded in 2015 and operational from 2016, the company offers over 100 e‑learning modules and live, CPD‑accredited training programmes covering anti‑money laundering (AML), responsible gambling (RG), fraud prevention, casino operations, sportsbook essentials, and other regulated‑market requirements. Its Learning Management System (LMS) supports bespoke content creation, SCORM integration, and learner analytics, enabling operators, suppliers, and regulators to train staff at scale. iGaming Academy reports training over 80,000 learners annually across more than 300 clients worldwide. In 2025 it was acquired by SiGMA Group, the global gaming and tech events organiser, though it continues to operate as a standalone brand under the SiGMA portfolio. The company maintains offices in St. Julian’s, Malta, and serves markets in Europe, North America (USA, Canada), and Latin America. Its platform is fully customisable, and it partners with licensing authorities and trade bodies to ensure course content stays aligned with evolving jurisdictional legislation. The company’s stated mission is to “raise the standard of training in the gaming industry” through expert‑designed, interactive, and measurable learning experiences.

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  GR8 Tech

  Limassol, Cyprus

  GR8 Tech is a Cyprus-based B2B technology provider delivering high-performance sportsbook, casino, and turnkey solutions to iGaming operators worldwide. Founded by Evgen Belousov, the company has rapidly established itself as a trusted partner for operators seeking scalable, modular platforms designed to maximise revenue and accelerate market entry. With a team of 500–1,000 employees, GR8 Tech operates from its headquarters in Limassol, Cyprus, and maintains a significant presence in Kyiv, Ukraine. The company’s proprietary platform includes a comprehensive suite of modules – CRM, Payment Gateway, Sportsbook, Casino Aggregation, Affiliate Platform, PAM & Seamless Wallet, and more – all built on a no-code, modular architecture that allows operators to customise their offering without heavy development effort. GR8 Tech claims 54,000 transactions per second, 99.99% uptime, and support for over 250 game providers with 20,000+ games. In 2025, the company underwent a leadership transition with Oleksandr Feshchenko taking over as CEO, succeeding founder Evgen Belousov. GR8 Tech has also forged high-profile partnerships, including with boxing champion Oleksandr Usyk’s “Ready to Fight” platform and legendary football manager José Mourinho. The company regularly wins industry accolades, most recently being named Best Platform Provider 2026 at the SiGMA Eurasia Awards.

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  EveryMatrix

  Sliema, Malta

  Founded in 2008 in a Shoreditch garage by Ebbe Groes and Stian Hornsletten, EveryMatrix has grown into a leading B2B technology provider for regulated iGaming and lottery markets. The company offers a modular SaaS suite covering online casino, sportsbook, payments, affiliate management, and content aggregation. Its flagship products include OddsMatrix sportsbook, CasinoEngine aggregation platform, GamMatrix turnkey system, PayMatrix payment gateway, and AffiliateManager. EveryMatrix also operates Fantasma Games, an in-house studio producing exclusive slots. Licensed by the Malta Gaming Authority, UK Gambling Commission, and multiple other jurisdictions, the company powers tier-1 operators such as Betsson Group, Merkur Group, and Delaware North. In early 2026, Jonas Groes joined co-founder Ebbe Groes as Co-CEO as part of the “EveryMatrix 2030” strategy to become a top-three global provider. With over 400 employees across ten offices in Europe and Asia, the group recently secured licensing in Alberta, South Africa, and Ontario.