Affiliate & Comparison Media

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  Betting Gods

  Malta

  Betting Gods is a UK-founded, Malta-based online platform that connects sports bettors with a curated network of professional, vetted tipsters. Founded in 2014 by Darren Moore, the company began operations in Manchester before relocating to Malta in 2017 to operate within a regulated EU gambling environment. Betting Gods neither offers its own betting tips nor runs a bookmaker; instead, it acts as an intermediary agency that rigorously evaluates and proof-tracks individual tipsters over a minimum six-month period. The platform provides both free daily tips via email and premium subscription services across a wide range of sports including horse racing, football, tennis, golf, greyhound racing, NHL, and NBA. Every tipster’s results are publicly displayed on the website, ensuring transparency. With over 120,000 registered users and a Trustpilot rating of 4.7 stars from several hundred reviews, Betting Gods has established itself as a significant player in the sports betting tips industry. The company remains privately held and has not disclosed any external funding.

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  GPWA & Casino City Press

  Newton, Massachusetts, USA

  GPWA & Casino City Press represents the combined operations of Casino City Press, a privately held gaming industry data publisher founded in 1989, and the Gambling Portal Webmasters Association (GPWA), an online gaming affiliate association founded in 2001. Headquartered in Newton, Massachusetts, the entity is a leading provider of market intelligence, financial data, regulatory information, and executive contact directories covering both land‑based and online gambling across more than 200 jurisdictions worldwide. Its product suite includes online interactive databases such as GamingDirectory.com, iGamingDirectory.com, and several almanacs, as well as annual print directories. Through GPWA, the company fosters the online gaming affiliate community with events, sponsorships, and industry resources. The organisation employs 11–50 staff and is led by founder and CEO Michael Corfman, who has been at the helm since founding the business in 1990. GPWA & Casino City Press regularly exhibits at major industry trade shows such as iGB Affiliate Barcelona and provides scholarship programs for members.

• BE

  Betastic

  Dalston House, London, London, City of, England SW11 4PT, United Kingdom

  Gambling information tailored towards UK players

• BA

  BackOfficeSoft

  Spain

  BackOfficeSoft is a 100% Spanish technology company that develops white-label software and management platforms for the online gaming, gambling, and social gaming sectors. Founded in 2013 (per PitchBook), the company has accumulated over 10 years of experience building back-office solutions that allow operators to launch and manage casino, betting, and affiliation platforms with minimal upfront development. Its core offering combines a full-featured administration dashboard (back office) with a built-in affiliation management system, enabling clients to handle player accounts, transactions, bonuses, compliance, and marketing affiliates from a single interface. The company also supplies a standalone affiliation platform for operators who already have an existing back office, as well as a management platform for social games integrated with Facebook and other social networks. BackOfficeSoft emphasises rapid market entry: its white-label solution is designed to reduce time-to-launch and development costs, letting operators focus on player acquisition and retention. The company has formed strategic alliances with other technology providers to deliver comprehensive global services. While its exact headcount is not publicly disclosed, the firm operates as a multinational developer with a dynamic, expert team. BackOfficeSoft’s primary market is the iGaming and gambling software sector, serving B2B clients worldwide.

• AT

  Attila Pataki

  8\3. 47. Vasmu Street, Dunaujvaros, Fejér 2400, Hungary

  Affiliate promotion and online poker promotion

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  Atlas World Sports

  Chicago, Illinois, USA

  Atlas World Sports is a sports media and technology company founded in 2021 by Robert Kraft, positioning itself as "the Expedia for sportsbooks." The company aggregates legal online sports betting markets, real-time odds, AI-driven predictions, and daily fantasy contests into a single mobile and web platform, aiming to eliminate the fear of missing out for sports fans. Its core mobile app (iOS and Android) allows users to compare lines from major operators such as DraftKings, FanDuel, BetMGM, Caesars, and PointsBet, track wagers, and receive automated notifications. The platform’s Version 3.0 uses a deep-learning neural network that simulates each game or instance 10,000 times to generate millions of probabilities daily. Beyond betting aggregation, Atlas World Sports operates AtlasDFS, a standalone daily fantasy sports platform, and has expanded its reach through partnerships such as a 2026 integration with GlidePass to serve travelers in more than 100 U.S. airports. The company received investment from Starkel Capital Management (SCM) to accelerate its fantasy sports data rollout and engaged Spotlight Sports Group for affiliate management. Privately held and headquartered in Chicago, the company employs fewer than 50 people and operates in a highly competitive sector dominated by larger incumbents.

• AS

  AskGamblers

  Belgrade, Serbia

  AskGamblers is a leading online casino affiliate and player advocacy platform founded in 2006 in Belgrade, Serbia, by former law student Igor Šalindrija. Starting as a personal project to provide transparent, user-driven casino reviews, it has grown into a globally recognized resource for the iGaming community. The platform is best known for its Casino Complaint Service (AGCCS), a free mediation service that has recovered over $79 million for players since its inception, with more than $10 million returned in 2025 alone. AskGamblers also hosts an annual industry awards ceremony with a charity component, produces a popular podcast, and maintains a comprehensive news section. In January 2023, the company was acquired by Gentoo Media (formerly Gaming Innovation Group), integrating it into a larger media network while preserving its independent brand and operations in Belgrade. The site attracts a vast audience of players seeking trustworthy guidance, dispute resolution, and industry insights, and its reliance on genuine user reviews and a transparent complaints system distinguishes it from many competitors.

• AQ

  Aqbay

  Main street, london, London, City of, England, United Kingdom

  Aqbay is a B2B enterprise iGaming platform provider that develops and delivers sportsbook software, casino software, and complete iGaming platforms and solutions. Positioned as a "next-generation" technology company, it offers both custom-built and white-label solutions tailored for operators targeting regulated markets. Its platform suite includes sportsbook feeds, live betting, payment integrations, CRM, affiliate management, and player wallet functionality. Aqbay emphasizes compliance with regulatory requirements, though specific licensed jurisdictions are not publicly detailed. The company serves as a technology partner rather than an operator, focusing on software development and platform provisioning for casino and sportsbook businesses worldwide. Its website and associated materials position Aqbay as a trusted provider for operators seeking to launch or upgrade their online gambling offerings with a modular, scalable technology stack. The company's brand presence is limited compared to larger iGaming providers, suggesting it may be a smaller or emerging player in the B2B space.

• AM

  AMWSO - Affiliate Program Management Services

  United Kingdom (inferred)

  AMWSO (AMWSO Co Ltd) is a British-run affiliate program management agency that provides outsourced affiliate marketing services primarily to iGaming operators and other online businesses. Established around 2015, the company positions itself as a full-service partner that takes complete ownership of a client’s affiliate program, from strategic planning and affiliate recruitment to creative production, content writing, and performance monitoring. Its service suite also includes brand and trademark protection to prevent affiliate abuse, as well as pay-per-click campaign management for affiliate channels. AMWSO operates on a white-glove model, allowing clients to avoid the overhead of building an in-house team while benefiting from experienced affiliate managers who understand the iGaming landscape. The company is listed on iGamingSuppliers.com, confirming its presence in the iGaming supplier ecosystem, but it does not disclose its proprietary technology or platform, instead working as a managed service layer on top of existing affiliate networks. Despite over a decade of market presence, AMWSO maintains a low public profile: no leadership names, team size, financial data, or independent client testimonials are available. The company competes with agencies like AM Navigator and AIM Affiliate Agency, offering a niche, specialised alternative for operators seeking dedicated affiliate program management without building an internal team.

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  Affnook

  Sharjah, Sharjah, United Arab Emirates

  Affnook is a B2B SaaS provider of a specialized affiliate marketing and tracking platform built exclusively for the iGaming industry, including online casinos, sportsbooks, and betting platforms. Founded in 2020 and headquartered in Sharjah, United Arab Emirates, the company originally launched under the name Trackier before rebranding to Affnook in 2024/2025 to more directly serve the casino and betting affiliate sector. With a lean team of 11–50 employees, Affnook serves over 100 iGaming clients globally, from emerging-market startups to established operators in regulated jurisdictions. The platform offers features such as real-time attribution tracking, anti-fraud detection, multi-brand management, and automated reporting, all designed to meet the unique operational and compliance needs of the iGaming vertical. Affnook has helped clients achieve measurable growth, including a 200% month-over-month increase in net gaming revenue and the acquisition of over 5,000 paying customers in a single month. The company positions itself as a growth enabler for iGaming operators and affiliate networks seeking to scale player acquisition efficiently while minimizing fraud-related budget waste.

• AF

  Affiverse

  Unit 6 C, Main Reception - Portland Marina, 6 Hamm Beach Road, Portland, England DT5 1DX, United Kingdom

  Affiverse is a specialist affiliate and performance marketing agency, media publisher, and training platform. Founded by industry veteran Lee-Ann Johnstone in 2019, the company helps brands launch, scale, and optimise their affiliate programmes across multiple verticals, with a particular focus on iGaming, ecommerce, and digital services. Operating as part of the Revpanda Group, Affiverse combines decades of hands-on affiliate management experience with a strong editorial voice through its Google News–approved content hub, Affiverse Media. The company also hosts ‘The Affiliate Marketing Podcast,’ which has been running since 2019 and features discussions with global industry leaders. In addition to agency services, Affiverse provides training, events, and strategic consulting, positioning itself as a one-stop resource for performance marketers. Under Johnstone’s leadership, Affiverse has grown a dedicated LinkedIn community of over 5,000 followers and is frequently cited in industry publications for its insights on affiliate partnerships, AI localisation, and compliance. The company’s tagline – “Helping the world do affiliate marketing, better” – reflects its mission to educate, connect, and drive measurable results for clients.

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  Affilka

  Valletta, Malta

  Affilka is a specialized affiliate management software platform built exclusively for the iGaming industry. Launched in 2018 as a product under the SOFTSWISS group, it enables online casino and sportsbook operators to manage, track, and optimize their affiliate marketing programs. The platform offers a comprehensive toolkit including affiliate partner oversight, campaign monitoring, player behavior analysis, and commission payment processing from a single interface. Key differentiators include a built-in payment processing system supporting Neteller, Skrill, wire transfer, and cryptocurrencies via Cryptoprocessing, and a flexible Commission Constructor that allows custom reward plans based on deposit amounts, wager volumes, net revenue, and other metrics. Affilka also provides in-depth analytical reporting with advanced filtering, media management for banners and landing pages, and a financial API for non-listed payment service providers. As of early 2025, Affilka serves over 450 brands and continues to expand its client base. The software is cloud-based and modular, allowing operators to choose only needed features. It integrates with iGaming aggregators like Voluum and benefits from the mature support structure of the SOFTSWISS ecosystem. The company is headquartered in Valletta, Malta, with a registered address also in Willemstad, Curaçao, and employs between 11 and 50 people.