Affiliate & Comparison Media

• AF

  Affiliate Buddies

  Igal Alon 108, Tel Aviv 76778, Israel

  Affiliate Buddies is the premiere affiliate management software, offering a simple yet powerful turnkey solution: Affiliate Buddies software gives you full control over your affiliate program with accurate tracking, customized scalability, cutting edge marketing tools, detailed performance reports and so much more.

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  Affise

  Vilnius, Lithuania

  Affise is a global partnership marketing and affiliate management platform founded in 2016, designed to help brands, agencies, ad networks, and media buying teams scale performance-driven partnerships. With over 120 professionals and serving more than 1,000 customers worldwide, Affise provides a unified ecosystem for tracking, managing, analyzing, and optimizing marketing campaigns across multiple channels. The company differentiates itself through real-time analytics, an open API for custom integrations, and a strong anti-fraud system. In a significant milestone, Affise secured an $8 million Series A funding round led by Leta Capital with participation from TMT Investments, reinforcing its mission to bring transparency and measurability to partnership marketing. The company operates with a customer-first ethos, reflected in a 97% satisfaction rate.

• AD

  Advertising365.com

  Delta Suite 2, Masterlord Office Village, Ransomes Europark, Ipswich, Suffolk IP3 9FH, United Kingdom

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  Affelios Limited

  Leicester, England, United Kingdom

  Affelios Limited is a UK-based B2B technology company that provides an enterprise-grade affiliate marketing platform designed to give businesses the convenience of a managed network with the flexibility of a fully custom-branded solution. Incorporated in May 2021 and commercially launched in 2023, the company is headquartered in Leicester, England, and operates as an unfunded, bootstrapped venture. Its core product is a white-label affiliate management system that allows companies to deploy their own branded affiliate program on a custom domain within minutes. The platform supports multi-brand and multi-product management, flexible commission structures, real-time analytics, and advanced API integration for bespoke program creation. Affelios positions itself as a middle ground between rigid off-the-shelf solutions and complex in-house builds, targeting enterprises that want to maintain full control over their partner ecosystem without the overhead of developing the technology themselves. The company serves a growing cohort of online businesses and has demonstrated steady revenue growth, reaching an estimated $330,000 in annual recurring revenue by mid-2025. With a lean team of approximately three employees, Affelios remains a small but focused player in the competitive affiliate marketing software market, competing with larger platforms such as Trackier, Partnerize, and GoaffPro.

• AD

  Ad Partnership Ltd

  27 Old Gloucester Street, London, WC1N 3AX, United Kingdom

  Ad Partnership Ltd is a private limited company registered in England and Wales under company number 03774879, incorporated on 8 June 1999. Its registered office is at 27 Old Gloucester Street, London, WC1N 3AX, and its SIC code 82990 indicates it operates in the category of "Other business support service activities not elsewhere classified." No official website, public leadership details, products, or other operational information could be found through extensive web searches, including searches targeting the company name, its leaders, and its services. The limited public record suggests Ad Partnership Ltd may be a dormant or holding entity with minimal digital footprint, and no evidence links it specifically to the iGaming or advertising sectors. As a result, the company's scale, revenue, headcount, and market position remain unknown, and it is not possible to provide any meaningful description of its activities beyond the registration data.

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  Alanbase

  Punane 68, Tallinn, Estonia

  Alanbase is a SaaS platform designed for building and managing affiliate programs, with a particular focus on the iGaming, media-buying, and e-commerce verticals. Founded by industry experts, the platform enables businesses to launch a fully branded affiliate network within 24 hours using pre-configured presets for mobile and web. Alanbase emphasizes real-time data processing, offering flexible payout models such as CPA, RevShare, and Hybrid, along with cohort analysis and smart goal tracking. The platform includes a role-based admin system that supports administrators, advertisers, and partners, with granular permission settings. The company operates out of Estonia and serves a global client base, having grown organically without external funding. Alanbase integrates with major ad networks and tracking tools to streamline affiliate operations, and its lean team of performance marketing specialists continues to evolve the feature set. The platform is particularly valued in the iGaming space for its ability to assess long-term traffic quality without relying on external tools, and it offers white-label branding for networks to maintain their corporate identity.

• 15

  15 Marketing Ltd

  Watford, Hertfordshire, United Kingdom

  15 Marketing Ltd is a UK-based digital marketing and technology agency exclusively serving the online gaming and gambling sector. Founded in 2009, the company has grown from a small operation to powering marketing and technology for hundreds of gaming sites. Headquartered in Watford, Hertfordshire, with additional addresses in Radlett and London, the company operates as a privately held entity. Its service portfolio includes affiliate marketing, pay-per-click advertising, link building, on-site usability, and website design, while its technology division develops bingo software, casino software, white-label gaming platforms, and online slots. The company has approximately 26 UK-based employees according to a Great Place to Work certification, though other sources estimate a broader range. Notably, Companies House records indicate the company entered liquidation, though its LinkedIn and other directories still list it as active. 15 Marketing positions itself as a hands-on, innovation-driven partner in the hyper-competitive online gaming market.

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  AffPapa

  Yerevan, Armenia

  AffPapa, founded in 2020, is a specialized B2B directory and affiliate management platform operating within the global iGaming industry. Designed to streamline partnerships between affiliates, operators, and B2B providers, the platform offers a searchable database of over 2,300 vetted affiliates and a suite of tools for direct communication, lead generation, and brand promotion. AffPapa’s core service provides operators with dedicated account managers, advanced filtering by GEO and commission model, and performance guarantees, while affiliates can register for free and gain access to direct contact details of operators. The company also organizes the AffPapa iGaming Awards and the AffPapa Conference, a series of affiliate-led networking events held in Europe and Latin America. In early 2025, AffPapa secured €1.3 million through its venture arm VenturePapa to expand its conference business. The platform attracts approximately 27,000 monthly visitors and its newsletter reaches nearly 19,500 recipients, reflecting its significance as a connection hub in the iGaming affiliate ecosystem.

• 

  Affigates

  Affigates is a full-scale affiliate ecosystem purpose-built for the iGaming industry, combining intuitive software, expert program management, and a global affiliate network into a single integrated platform. The company connects over 4,500 pre-vetted affiliates with more than 630 operator partners, giving brands access to a combined audience of over 30 million players. Its technology stack includes unique tracking URLs, customizable landing pages, super affiliate hierarchies, real-time referral and performance reporting, and seamless API integration. Affigates also offers managed services that handle ground-up program setup, ongoing partner recruitment, and fraud control, making it a comprehensive solution for operators looking to scale their affiliate channels. The platform is designed to remove friction and turn data into actionable growth, with a strong emphasis on speed, scale, and AI-driven partner matching. With a company size reported as 51–200 employees and a presence on social media as a "Public Company", Affigates has established itself as a notable player in the iGaming affiliate technology space, showcasing regularly at industry events such as iGB Live and iGB Affiliate Barcelona. Despite its growing footprint, the company maintains a relatively low public profile, with limited verified details about its founding history and corporate leadership available through open sources.

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  Track360

  Warsaw, Poland

  Track360 is a specialized affiliate and Introducing Broker (IB) management platform designed for iGaming operators, Forex brokers, and proprietary trading firms. Founded in 2017 and headquartered in Warsaw, Poland, the company provides a centralized system to manage partner programs, track performance, automate payouts, and configure complex commission structures. The platform supports multi-tier deals (revenue share, CPA, hybrid, volume-based), real-time attribution of clicks, registrations, deposits, and revenues, as well as automated global payouts across currencies and thresholds. Additional features include rebate and loyalty programs, refer‑a‑friend campaigns, branded partner dashboards, and API integrations with CRMs, trading platforms, and BI tools. Track360 markets itself as a solution that reduces manual work and human error while providing AI‑powered insights and gamification tools to drive partner performance. The company claims trust from over 200 brands worldwide and has been in continuous development for over seven years, incorporating feedback from leading brokers. Its LinkedIn page indicates a company size of 11–50 employees and a privately owned status. Despite its niche focus, the platform is also listed on general software review sites like G2, Capterra, and Software Advice, where it receives positive user ratings for its flexibility and ease of use.

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  Referon

  Cyprus

  ReferOn is a next-generation affiliate management system (AMS) purpose‑built for casino and sportsbook operators. Launched in 2023, the platform replaces manual, spreadsheet‑driven processes with an automated, real‑time tracking and reporting engine. ReferOn provides operators complete visibility over their affiliate network, supporting dynamic dashboards, enhanced click‑data reports, and company‑grouping features that simplify performance monitoring across large organisations. Its “simple rewarding” module incorporates sub‑affiliation logic and an IDC calculator, enabling fast, customisable commission structures. ReferOn has quickly gained industry recognition: it won the 2025 B2B Sigma Award for Best Affiliate Software, was shortlisted for the 2024 iGB Affiliate Award for Best Tech for Affiliate, and was named “Rising Star Provider” at the 2024 Sigma Africa Awards. The company’s client‑centric approach is evidenced by testimonials from partners such as Ben Veiner, Co‑founder & Managing Director of Leadhouse, who praised the team’s support during migration. ReferOn’s recent feature releases – including async task tracking, affiliate‑controlled postbacks, and bulk payments – underscore its commitment to scaling with operator needs. While the platform is designed exclusively for the regulated iGaming sector, its modular architecture and data‑first philosophy position it as a competitive alternative to legacy affiliate tools.

• BA

  BayBets

  Sliema, Central Region, Malta

  BayBets was a German-focused sports betting affiliate that operated a portfolio of comparison portals and content sites directing bettors to licensed sportsbook operators. The company specialised in transparent odds comparison, betting tips, and editorial content optimised for the German market. In December 2017, its assets were acquired by Catena Media, a global iGaming affiliate giant, for an upfront cash payment of €26.5 million, with the acquisition encompassing 50 mostly German-facing websites. Subsequent earn-out payments, amended in July 2019, brought the total consideration to approximately €53 million. Following the acquisition, BayBets ceased to operate as an independent entity and its websites were integrated into Catena Media’s German vertical. The company was incorporated in Malta and its headquarters were listed as Sliema, Central Region, Malta. No independent public presence remains since 2019, making BayBets a historical rather than current iGaming affiliate.