ADI Predictstreet

ADI Predictstreet emerged as a significant player in the prediction market space, officially launching its platform around April 2026. The company is a subsidiary of Finstreet Limited, which itself is part of Sirius International Holding, ultimately owned by the Abu Dhabi royal family's International Holding Company (IHC) in the UAE. Its underlying blockchain infrastructure, ADI Chain, developed by the ADI Foundation, launched its mainnet in December 2025, setting the stage for ADI Predictstreet as its first consumer-facing application.

Business Model

ADI Predictstreet operates as a prediction market where users trade on the likelihood of future events, with prices reflecting collective market sentiment rather than traditional odds set by a house. The platform emphasizes its data-driven approach, utilizing official datasets, including FIFA historical data, to encourage informed participation. It aims to distance itself from traditional gambling, framing itself as a forecasting platform where users trade with one another. Transactions on the platform utilize USD1 stablecoin for deposits and withdrawals, which is pegged 1:1 to the US dollar, offering the stability of fiat currency with the ease of blockchain transfers.

Products and Technology

The primary product is the ADI Predictstreet platform, which offers prediction markets on various events. Initially focused on football due to its high-profile partnership, it is expanding into other sports, entertainment, culture, weather, and selected political events. The platform is built on ADI Chain, described as a compliance-ready institutional blockchain infrastructure leveraging ZKsync's Airbender zero-knowledge proof technology. This blockchain provides the scalability, transparency, and security necessary for regulated prediction markets. ADI Predictstreet also offers integrated live streaming of matches and a near real-time prediction settlement engine.

Market Position and Competitors

ADI Predictstreet gained significant global recognition through its designation as the Official Prediction Market Partner of the FIFA World Cup 2026™, a multi-year deal announced in April 2026. This partnership positioned it on the world's biggest sporting stage, aiming to introduce prediction markets to billions of fans. While the platform is considered Europe's first formally approved prediction market operator with its Gibraltar license, it faces competition from established players like Kalshi and Polymarket, particularly in the US market.

Licensing and Regulatory Footprint

ADI Predictstreet is licensed and regulated in Gibraltar, having received its gambling intermediary license under the 2005 Gambling Act in March 2026. Gibraltar's regulatory authorities approved its initial framework, allowing it to broaden its offerings. However, its advertising practices during the World Cup have drawn scrutiny from Germany's Gemeinsame Glücksspielbehörde der Länder (GGL), which launched a formal investigation to determine if the platform is providing illegal gambling services in Germany, where it does not hold a local license. In the United States, ADI Predictstreet operates in 23 states through a partnership with Fanatics Markets via a co-branded World Cup Hub, likely under Commodity Futures Trading Commission (CFTC) regulation.

Notable Partnerships and Strategic Direction

The company has forged several key partnerships to enhance its market presence and liquidity. It has a strategic branding and product partnership with Kalshi, the US-regulated prediction market exchange, which includes co-branded placements and infrastructure integrations. A significant partnership with Fanatics Markets provides access to 23 US states via a co-branded World Cup Hub. In the UK, Ireland, and Brazil, ADI Predictstreet operates through an agreement with betting exchange Matchbook, utilizing Matchbook's existing regulatory framework. Furthermore, a strategic collaboration with sports entertainment platform DAZN integrates prediction markets directly into live streams and includes free-to-play offerings. The company's strategic direction is focused on disciplined, jurisdiction-by-jurisdiction expansion, aiming to scale into thousands of prediction markets globally across various categories.