Responsible Gambling
Companies offering responsible gambling in the iGaming industry — 13 listed.
Better Change
United Kingdom
Better Change is a specialist safer-gambling training and consultancy company serving licensed gambling operators, suppliers and wider industry stakeholders across the UK. Founded in 2018 by gambling-industry professional Paul Buck, the company was built around the belief that responsible gambling needs to be embedded in everyday operational practice, not treated as a compliance exercise. Its work spans live and virtual training for retail, online and corporate teams, an e-learning platform called the Better Change Academy, independent safer-gambling audits, mystery-shopper testing and strategic consultancy on player-protection policy. The business operates entirely in the B2B iGaming supply chain and does not offer consumer gambling products. It is a relatively lean, founder-led company, with a public profile that is significantly larger than its headcount: Buck and Better Change commentators are frequently quoted in trade media on regulation, advertising and harm-prevention topics. Its commercial proposition is to help operators move beyond box-ticking and demonstrate cultural commitment to reducing gambling-related harm. The company is best classified as a responsible-gambling training and advisory provider within the wider gambling industry.
SARGF - South African Responsible Gambling Foundation
Johannesburg, Gauteng, South Africa
The South African Responsible Gambling Foundation (SARGF) is a non-profit public-private partnership that coordinates the country's primary problem gambling prevention and treatment efforts. Established in 2000 and incorporated in 2004, it operates the National Responsible Gambling Programme (NRGP) on behalf of the National Gambling Board and provincial authorities. The foundation offers free, confidential counselling through a 24/7 helpline and face-to-face therapy, having served over 18,500 individuals since its inception. It also runs industry training courses like Responsible Gambling 101, a Research Hub for gambling employees, and the Taking Risks Wisely schools programme to prevent underage gambling. Funding comes from a mandatory 0.1% levy on gross gambling revenue across casinos, sports betting, bingo, and limited payout machines, supplemented by public grants. In 2025, SARGF is organising the Responsible Gambling Summit, cementing its role as a leader in harm minimisation across Africa.
Betshield is a technology company dedicated to advancing the global iGaming industry through innovation in responsible gaming. The company delivers enterprise‑grade, cross‑operator monitoring and player‑protection solutions that treat responsible gaming as a strategic marketing tool – building trust, transparency, and long‑term player engagement. Its flagship platform, PcIM (Predictive, Cross‑Operator, Independent Monitoring), continuously tracks player behavior across multiple operators, identifies risk patterns in real time, and triggers alerts so operators can intervene proactively. Betshield’s approach is designed to address the reality that bettors often hold accounts with several operators and move fluidly between them, meaning risk on one platform can affect the entire ecosystem. The company also offers a Certification Badge programme that publicly recognizes operators committed to high responsible‑gaming standards, helping them differentiate in a competitive market. Betshield emphasises strict data security and privacy, complying with LGPD, GDPR, and other international standards, and its technology is built to scale across diverse regulatory frameworks worldwide. By acting as an independent, third‑party monitor, Betshield aims to unify responsible‑gaming efforts across the iGaming industry and create a safer, more sustainable betting environment.
Gamble Alert
Ibadan, Oyo State, Nigeria
Gamble Alert is an independent Nigerian non-profit organisation dedicated to promoting responsible gambling, preventing underage play, and providing clinical treatment support for individuals affected by gambling addiction. Registered as Awareness on Gambling Risk Initiative with the Nigerian Corporate Affairs Commission (Registration Number 160570), it was founded in 2021 and is headquartered in Ibadan, Oyo State, Nigeria. Operating as a systems-response body for gambling harm across Africa, the organisation combines prevention, research, and treatment services and is funded exclusively through a voluntary donation system from the gambling industry. Its initiatives include a national clinical helpline offering 24/7 confidential support, school-based prevention programmes reaching over 3,000 secondary school students directly, and operator training for early risk identification. In 2025, Gamble Alert provided structured support to 356 individuals with a 74% treatment completion rate and convened Nigeria’s first Responsible Gaming Symposium, establishing a national benchmark for stakeholder collaboration. The organisation is licensed under the Nigeria Data Protection Commission and adheres to professional counselling ethical guidelines, and is recognised by regulators and operators as the leading voice for player protection and safe gaming in Nigeria, with growing influence across West Africa.
1xCare
Limassol, Cyprus
1xCare is a dedicated responsible gambling and player protection initiative established in 2026 by the owner and trademark holder of the global online gambling brand 1xBet. The initiative consolidates 1xBet's existing player safety, research, and harm-prevention efforts under a single, independent framework. It is structured around four core pillars: a Research Hub that funds evidence-based studies on gambling behavior and addiction; EduCare, which promotes responsible gambling education and ethical operator standards; TechShield, which develops technologies for early risk detection and safer player experiences; and Support & Well-Being, which improves access to counseling, helplines, and holistic support through grants and partnerships. The initiative operates with dedicated governance, including an independent Advisory Committee chaired by Simon Westbury. According to its launch materials, 1xCare aims to become a recognized hub for responsible gambling excellence, contributing to a more informed, transparent, and sustainable gambling ecosystem. It does not operate as a gambling platform itself but as a corporate social responsibility and harm-prevention arm backed by one of the world's largest online gambling operators. 1xCare is headquartered in Limassol, Cyprus, reflecting the operational base of its parent brand 1xBet.
Gamban
London, United Kingdom
Gamban is a purpose-driven technology company that develops cross-platform blocking software to help individuals stop gambling online. Founded in 2015 by Jack Symons after his own struggle with gambling addiction, the company’s core product blocks tens of thousands of gambling websites and apps on Windows, Mac, iOS, and Android. Unlike generic parental controls, Gamban uses a multi-layer blocking approach and cannot be easily disabled, making it a trusted tool in addiction recovery. The company operates on a subscription model, with plans costing £4.99 per month or £29.99 per year, and offers a 7-day free trial. Gamban has integrated with national self-exclusion schemes such as the UK’s TalkBanStop partnership alongside GamCare and Gamstop. Initially supported by public health funding in England, Gamban transitioned to a fully paid subscription in April 2026 after the Office for Health Improvement and Disparities declined to renew its grant. The software is used in multiple countries including the United States, Norway, and Croatia.
BetBuddy
London, United Kingdom
BetBuddy is a London-based, award-winning responsible gambling analytics platform that has been a wholly owned subsidiary of Playtech Plc since its acquisition in 2017. Founded in 2010 by technology entrepreneur Simo Dragicevic, the company was a pioneer in applying artificial intelligence and machine learning to gambling behaviour research. Its core solution is a state-of-the-art, end-to-end analytics platform that uses predictive modelling and real-time data mining to help operators identify at-risk gambling patterns among their players. The platform is designed to enable early intervention, reduce customer service costs through automated interactions, and promote sustainable, positive play. BetBuddy’s technology is underpinned by the latest academic research into problem gambling, and it is used by regulated operators worldwide to strengthen their safer gambling strategies and meet regulatory compliance. The company operates as a distinct brand within Playtech’s product suite, with a small, specialist team focused on continuous product development and industry research.
ADICTEL
France
ADICTEL is a French-based, B2B responsible gambling technology provider that operates the first interactive platform dedicated to the prevention of gambling addiction and the support of problem gamblers. Founded in February 2004, the company delivers a confidential, free-to-use service that allows players to voluntarily self-exclude across multiple gambling channels – including land-based casinos, online casinos and betting sites, lotteries, and retail betting outlets – through a single submission. The platform is deployed as a white-label solution for gambling operators and regulators who wish to integrate a real-time player self-exclusion and intervention system into their existing infrastructure. ADICTEL acts as both a technology partner and a compliance enabler, helping operators meet regulatory requirements for player protection while providing players with a straightforward, single-step mechanism to restrict their own access across multiple venues. The company’s core offering is its ADICTEL Label – a certification that signals an operator’s commitment to responsible gambling practices by implementing the platform’s self-exclusion and early-intervention tools. ADICTEL has established itself as a specialist in the French and European iGaming markets, and its services are also used by international regulators and operators seeking to reduce gambling-related harm. The system is designed to be scalable and interoperable, supporting both land-based (retail) and online environments.
Brazilian Institute for Responsible Gaming
Brazil (no specific address found)
The Brazilian Institute for Responsible Gaming (IBJR) is an industry association founded in March 2023 that brings together the leading sports betting and online gaming operators authorized to operate in Brazil. Representing approximately 75% of the country’s regulated market, the institute acts as a collective voice for licensed operators, advocating for a safe, transparent, and sustainable betting ecosystem. Its core mission is to support the development of Brazil’s regulated betting market through two main pillars: combating the illegal market and promoting responsible gaming practices. IBJR works closely with federal regulators, lawmakers, and civil society to shape public policy, enforce compliance with Brazil’s gambling framework (Law No. 14,790/2023), and establish industry standards for player protection, financial education, and ethical marketing. The founding members include globally recognized operators such as bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, and Rei do Pitaco. Since its launch, IBJR has expanded its membership and launched initiatives like the BetAlert verification tool and research surveys on the illegal market. In June 2026, the institute strengthened its leadership with the appointment of Carlos Lima as Executive President, while co-founder André Gelfi continues to serve as a Board Member and Director.
Gamstop is the UK’s official multi-operator online self-exclusion scheme, established in April 2018 by the Gambling Commission to help individuals control their gambling behaviour. It offers a free, quick, and easy service that allows users to block themselves from accessing all gambling websites and apps licensed in Great Britain for a chosen period of six months, one year, or five years. Once registered, the block cannot be reversed, ensuring a robust commitment to recovery. Gamstop is operated by the National Online Self-Exclusion Scheme Limited and is mandatory for all GB-licensed online gambling operators. As of May 2025, over 560,000 people have registered. Beyond blocking, Gamstop connects users with additional support organisations such as GamCare and GambleAware, and encourages the use of complementary tools like betting shop exclusion and device blocking software. The scheme is widely regarded as a cornerstone of the UK’s responsible gambling framework, and its impact continues to influence international policy on addiction prevention.
Recent News
Player education, not just player limits: a review of SBC News on 1xCare's safer gambling snapshot
A review of SBC News' coverage of the new SBC Insights / 1xCare report on player education, and why the shift from restriction to engagement matters for operators, regulators and the wider industry.
GamStop Sees Record Sign-Ups Among Under-25s as Self-Exclusion Numbers Climb
GamStop registrations surged 16% in H1 2025, led by a 26% increase among under-25s who now form the largest new-user segment, while half of all users have opted for the maximum five-year exclusion period. The scheme's leaders attribute the trend to greater awareness but also flag risks from major sporting events like the World Cup.
Brazil's Self-Exclusion Requests Surge 588% During World Cup
During the World Cup, Brazil saw a 588% surge in daily self-exclusion requests, with nearly 1 million enrolled by July 10, driven by concerns over compulsive gambling and data privacy.
Bihar Assembly Unanimously Passes Modern Gambling Ban Covering Online and Digital Currency
Bihar's legislature has unanimously passed a new gambling prohibition bill that replaces the 1867 Public Gambling Act, explicitly covering online platforms, mobile apps, and digital currencies, with penalties ranging from fines to multi-year prison terms and corporate liability provisions.
FEJAR and ESG iGaming Forge Alliance to Elevate Player Protection Standards
FEJAR and ESG iGaming have announced a strategic partnership to advance safer gambling by combining FEJAR's addiction support experience with ESG iGaming's global ESG framework, focusing on the Social pillar of sustainability and collaboration among industry stakeholders.
Gordon Moody Secures NHS Funding as UK Gambling Support Sector Navigates Transition
Gordon Moody has secured NHS England funding to continue providing gambling harm treatment in England, easing immediate financial pressure but highlighting ongoing structural challenges in the UK's transition to a new funding framework for support services.
Anonymity central to breaking down stigma in gambling harm support, BetBlocker report finds
BetBlocker's survey of 1,095 users finds that anonymity is a critical enabler of gambling harm support, with 85% citing it as a central feature and 30% naming fear of stigma as the reason. The report also highlights the growing prevalence of gambling in Africa, where Kenya, South Africa and Nigeria accounted for the most responses.
Gamstop CMO Calls for Unified Industry Front Against Black-Market Gambling
Gamstop CMO Katie Reynolds-Jones urges social media platforms to intensify action against non-Gamstop casino ads and calls for unified stakeholder alignment to combat the black market, emphasising that consumer protection must remain the core of regulation.
Survey reveals 58% of Brazilians link sports betting to match-fixing risk
A new survey by More in Common and Ipsos-Ipec finds that 58% of Brazilians associate sports betting with increased match-fixing risk, while 68% support banning betting sponsorships in football. Industry figures call for caution and emphasize responsible advertising over prohibition.
1xCare Launches Advisory Committee as Member Quirino Mancini Highlights AI’s Role in Regional Player Safety
1xCare has appointed an Advisory Committee chaired by Simon Westbury to oversee its responsible gambling programme, while committee member Quirino Mancini separately analyzed regional AI adoption for player safety, highlighting Latin America's proactive stance, Africa's lag, and Europe's fragmentation.
Brazil’s Licensed Betting Sector Backs Stricter Advertising Rules
Brazil's licensed betting industry and its main trade associations have welcomed the government's new advertising restrictions requiring mandatory consumer warnings, viewing the rules as a positive step for market integrity and player protection.
Rio de Janeiro Bans Betting Ads in Public Spaces, Federal Government Tightens National Rules
Rio de Janeiro has banned betting platform ads in public spaces via Decree No. 58.274, becoming the first Brazilian state capital to do so, while the federal government concurrently issued new ordinances requiring mandatory warning labels and restricting promotional content for licensed betting operators nationwide.