Sportsbook Technology

Companies offering sportsbook technology in the iGaming industry — 11 listed.

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DATA.Bet
DATA.BET is a business-to-business esports data and betting technology supplier for the iGaming industry, providing licensed bookmakers, betting platforms and aggregators with structured esports data, pre-match and live odds, and related betting services. The company is categorised as an esports betting supplier and is best known through trade-press coverage of commercial partnerships, notably a deal with South African operator Hollywoodbets, through which Hollywoodbets gained access to DATA.BET’s esports betting capabilities. Its commercial focus is on major esports titles such as Dota 2, League of Legends, Counter-Strike and Valorant, delivered through API-based feeds and managed betting products. DATA.BET presents itself as a B2B-only supplier rather than a consumer-facing betting brand, and its public profile is concentrated in iGaming industry media, operator-facing conferences and supplier award shortlists. No reliable public breakdown of its C-suite could be confirmed from the sources reviewed; the most visible named figure is Head of Esports Vladyslav Savenko.
Song88
Via Capi
Brazil (specific city not publicly confirmed)
Via Capi is a Brazilian B2B technology supplier to the online sports betting industry, offering operators a turnkey platform for running betting operations in the Brazilian and Latin American markets. The company positions itself as providing the complete infrastructure a bookmaker needs to launch and scale, combining a sportsbook core with odds feeds, risk management, player management, payment integration, and CRM tools under one roof. Its go-to-market language is distinctly Brazil-focused: the company's Portuguese-language website presents its platform as 'the complete platform for your sports betting operation,' targeting locally licensed operators and startups preparing for Brazil's regulated betting market. Via Capi has built its industry presence primarily through participation in regional iGaming events, appearing as an exhibitor at SBC Summit Rio, one of Latin America's main betting-industry conferences, where it presented its platform to Brazilian and international operators. The company maintains a modest public footprint relative to larger platform providers, with a small corporate team and a digital presence centred on its official website and LinkedIn page. While details of its founding and corporate structure are not publicly documented, the company's domain registration dates to 2022, placing its market entry in the early phase of Brazil's push toward betting regulation. Its relevance lies in the fast-growing Brazilian market, where domestic platform suppliers compete with international incumbents for the attention of newly licensing operators.
DATA.BET
Riga, Latvia
DATA.BET is a B2B sportsbook and betting technology supplier founded in 2019 in Riga, Latvia, where it remains headquartered. It does not operate a consumer-facing bookmaker brand; instead, it equips licensed online betting operators with modular sportsbook software, real-time data feeds, and odds generation capabilities. The company is best known for its strong esports focus, having built data coverage and automated odds for high-volume, fast-moving esports events, and has more recently been linked to prediction markets as a new format for non-traditional betting. Its platform is API-driven and designed for integration into operator ecosystems, spanning pre-match and live betting, frontend interfaces, and specialised verticals. DATA.BET maintains an international presence across the B2B sportsbook supply segment, with a workforce in the region of 51–200 employees reported through LinkedIn. Its public profile suggests a technology-led, customisation-first approach, positioning data quality and flexible integration as core differentiators in a crowded supplier market. The company's website, data.bet, serves as the primary channel for its corporate and product information.
Westgate SuperBook
DATA.BET
GTG
Melbourne, Australia
GTG Network is an Australian sports technology company that specializes in data-driven fan engagement and gamification solutions for the sports betting industry. Founded in 2019 in Melbourne, the company operates at the intersection of sports statistics, fan interaction, and wagering technology. Its core offering, iSport Genius, is a sports data and content platform that generates trillions of statistical insights per game, ranked by an internal popularity algorithm, and integrates directly into the apps and websites of major sportsbooks, media outlets, and professional sports teams. GTG Network also develops a suite of tipping (pick’em) games that can be licensed for virtually any event with a defined result, extending beyond sport to entertainment and cultural events. The company’s client base includes leading international names such as DraftKings, Caesars Entertainment, Barstool Sportsbook, Paddy Power, Sportsbet, the NFL, and the LA Lakers. With a focus on short-form, easy-to-digest engagement tools, GTG Network provides the underlying technology that helps betting operators and rights holders increase user retention and monetisation through predictive gaming and live data feeds. The company is privately held and remains unfunded by venture capital, having grown organically through early customer adoption and recurring licensing deals.
Juice Bet
New York, New York, USA
Juice Reel is a mobile-first sports bet tracking and analytics platform that has built the world’s first verified picks marketplace. By syncing directly with over 300 sportsbooks, the app automatically imports every bet a user places—wins and losses alike—eliminating the self-reporting and cherry-picking that plague traditional handicapper marketplaces. The result is a transparent, merit-based ecosystem where bettors can see verifiable profit, ROI, and full bet histories for any public capper, and where sellers are ranked by actual sportsbook-verified performance rather than marketing hype. Trusted by more than 250,000 bettors and tracking over 60 million bets, Juice Reel combines automatic bet tracking with AI-generated picks, odds comparison, and same-game parlay analysis. The company’s core innovation is the elimination of “scam cappers”: because every wager is synced straight from a connected sportsbook account, losing bets cannot be hidden. This transparency has positioned Juice Reel as a trusted intermediary between retail bettors and professional handicappers, effectively legitimizing the sports picks industry. Founded and led by Ricky Gold, the company operates primarily from the New York City area and distributes its app free on iOS and Android, monetising through subscriptions and marketplace transactions. Juice Reel is a key player in the fast-growing sports betting technology space, serving both casual bettors seeking data-driven insights and serious cappers looking to monetise their verified track records.
FIRST.bet
Sofia, Bulgaria
FIRST.bet is a Tier-1 B2B sportsbook technology provider that builds high-performance sportsbook engines for regulated betting markets worldwide. The company positions itself as a fully managed, turnkey partner for operators, offering a complete platform that combines deep localization, data-driven trading, and next-generation player engagement tools. Its core product suite includes SportOS, SnapBet, and GMFY, designed to give operators the visibility, control, and scalability needed to compete at the highest level. FIRST.bet has rapidly gained industry recognition, winning multiple major awards in 2025 and 2026, including “Sports Betting Supplier of the Year” at the SBC Awards and the EGR B2B Awards. The company now powers over 75 operators globally, with a particularly strong presence in Brazil (35+ operators). Its technology is built for performance under sustained high traffic and complex live betting conditions, featuring advanced capabilities such as a risk-managed bet builder with up to 20 same-game selections, customisable cash-out rules, early payouts, and an AI-driven trading model. FIRST.bet’s growth strategy centers on execution in real market conditions, providing operators with a reliable, localised sportsbook infrastructure that drives engagement, retention, and scalable revenue.
BAM Software and Services LLC
San Francisco, California, United States
BAM Software and Services LLC was a privately held US-based technology company that built and operated the BAM Interactive Platform, a comprehensive white-label solution for licensed real-money pari-mutuel wagering on horse and greyhound racing. Founded in early 2007 and headquartered in San Francisco, California, the company developed a fully integrated ecosystem that connected licensed operators with more than 300 racetracks worldwide, enabling commingled wagering pools, live video streaming, real-time age/geo-verification, and electronic payment processing. Its flagship deployment, BetAmerica.com, launched in 2008 and grew to become the fourth-largest advance deposit wagering site in the United States, handling $126.8 million in wagers by 2016 and paying out over $500 million in winnings during its lifetime. BAM also operated TrackInfo.com and OnlineRacing.TV. In 2017, the BAM Interactive Platform and BetAmerica.com were sold to Churchill Downs Incorporated, after which the founders reorganized as Potent Systems to develop new pari-mutuel-powered mobile games. BAM Software and Services was fully licensed and regulated within the US and employed an estimated 11–50 people at its peak.
Alphasports Tech
47 W 13th Street, New york, California 10011
Alphasports Tech is a software development company specializing in white-label, Web3-based sports betting platforms, offering end-to-end development for decentralized sportsbook applications. The company enables operators to launch crypto-integrated betting websites and mobile apps using blockchain for transparency and fast transactions. Its product suite includes white-label solutions, clone scripts of major platforms like Bet365 and DraftKings, and covers a wide range of sports – cricket, football, basketball, hockey, horse racing, esports – as well as casino games. Alphasports Tech positions itself as a turnkey provider with no revenue-sharing, allowing clients to retain 100% of earnings. The company maintains a low public profile: no founding date, funding, headcount, or named executives are disclosed. Its online presence suggests a small team operating from Madurai, India, with contact via WhatsApp and Telegram. While the value proposition is plausible, the lack of independent reviews or case studies makes due diligence essential for prospective clients.