Affiliate Marketing Agency & Media
Companies offering affiliate marketing agency & media in the iGaming industry — 89 listed.
Traffic Devils
Kyiv, Ukraine
Traffic Devils (stylised as DEVILS) is a Ukrainian-founded media buying holding company and one of the largest affiliate teams in Eastern Europe, specialising in traffic arbitrage across high-performance verticals such as iGaming, Dating, Finance and Nutra. Founded in 2019 by Alexander Slobozhenko with 20 employees, the company has grown to over 1,000 specialists by early 2025 and operates from offices in Kyiv, Ukraine and Warsaw, Poland. It runs more than 30 media buying teams worldwide, utilising 15+ traffic sources – including Facebook, PPC, ASO, ASA, SEO, UAC and In-App – and covering 167+ GEOs. Beyond pure media buying, Traffic Devils has developed its own technology products and investment infrastructure, including the app rental service TD APPS and the partnership platform DEVILS CAPITAL launched in January 2025. With a strong emphasis on data-driven scaling and vertical integration, the company now serves over 1,000 partners and manages a portfolio of 14 NDA-protected projects. The holding is led by CEO Viktoriia Tikhachova, who oversees a structure that includes media buying, affiliate, development, technical, farm (i.e. social account farming), HR, production and finance departments.
StatsDrone
4035 Rue St Ambroise, Suite 216, Montreal, Quebec H4C 2E1, Canada
StatsDrone makes tools for affiliate marketers with our affiliate stats app. We are also planning to launch ad tools as part of a network affiliate program.
Wagergun
7007 998 Walker Bldg 58 Oxford St, Birmingham, West Midlands, B5 5NR, United Kingdom
Wagergun LLC was a Birmingham, UK-based software solutions provider founded in 2019, targeting the online betting, gaming, and casino industry. The company aimed to deliver a fast, robust iGaming platform and a suite of complementary services for operators in regulated markets, including a mobile cashier module and player verification tools for AML and KYC compliance. Wagergun positioned itself as a one-stop technology partner for both retail and online betting operators, emphasizing speed, reliability, and compliance. Despite initial traction and a reported historical headcount of 200–500 employees, the company appears to have ceased active operations; Tracxn classified it as “deadpooled” as of 2026. The exact reasons for closure are undocumented, but limited online presence and absence of recent announcements support inactivity. Wagergun’s brief lifecycle illustrates the competitive pressures facing early-stage iGaming technology vendors, many of which struggle to secure sustained investment and market differentiation.
Voonix.net
Denmark
Voonix.net is a Danish B2B SaaS platform that provides a comprehensive affiliate stats tracking and analytics solution tailored specifically for the iGaming industry. Founded by industry veteran Morten Marcussen, the platform enables casino and sportsbook affiliates to consolidate performance data from over 1,000 affiliate programs into a single, customizable dashboard, eliminating the need to log into dozens of separate back-end systems. The tool supports advanced data segmentation by brand, account, campaign, geography, and traffic source, and works with all common revenue models (CPA, Revenue Share, Hybrid). Voonix offers a freemium plan for basic overviews and a premium tier starting at €210 per month that unlocks advanced BI, team collaboration, and dedicated support. With a small dedicated team based in Denmark and a strong emphasis on customer support—including direct access to the founder—Voonix positions itself as an efficiency and ROI maximization tool for both individual super-affiliates and larger affiliate management teams. The company has integrated with major platforms like Income Access and continues to expand its integration network.
TwoRocks OÜ
Tallinn, Estonia
TwoRocks OÜ is a specialised iGaming SEO agency headquartered in Tallinn, Estonia. Founded in 2020, the company focuses exclusively on search engine optimisation for the online gambling and betting industry, offering both fully managed SEO services and tailored support such as technical audits, structural optimisation, and strategic planning. Its core differentiator is a proprietary link‑building network that the company claims includes more than 10,000 websites across over 100 targeted countries, enabling clients to acquire geographically diverse, high‑authority backlinks. TwoRocks OÜ positions itself as a data‑driven partner that works closely with iGaming operators to improve organic visibility and traffic. The company operates as a limited liability company (OÜ) under Estonian law and is listed as a “Public Company” on LinkedIn, although this status is likely an artefact of LinkedIn categorisation rather than an indication of public listing. Employment headcount is listed as 2–10 employees, consistent with a small boutique agency. The official website (tworocksou.com) emphasises a results‑oriented approach, offering services that range from full‑scale SEO management to modular projects like site audits and link‑building campaigns. TwoRocks OÜ’s entire business model revolves around serving B2B clients – primarily iGaming operators, affiliate networks, and related platforms that require specialised compliance‑aware SEO and off‑page authority.
Trafflab
Paris, France
Trafflab is a CPA (Cost Per Action) network and performance marketing platform focused on the iGaming and gambling vertical. Founded in 2022 and headquartered in Paris, France, the company operates as a transparent e-marketing platform that connects advertisers with publishers (webmasters) to drive user acquisitions, primarily for online betting and casino brands. Trafflab positions itself as an aggregator of advertising offers, providing both a marketplace and a suite of proprietary IT solutions to manage and optimize digital advertising campaigns. By 2025, the company had built a significant footprint in the iGaming affiliate space, reporting partnerships with over 2,500 advertisers and more than 1,000 active publishers. Its client base includes major international gambling operators such as Betsson Group, Winamax, 1xBet, Betway, and Betclic. A standout feature is its proprietary Trafflab CRM, a platform developed specifically for the iGaming vertical, offering comprehensive analytics and an internal anti-fraud system. Financially, Trafflab claims to have paid over $16 million to webmasters in 2024, with a total of $30+ million paid across 2023 and 2024, and operates a $486,000 Insurance Pool to guarantee payments.
TAG Media
Tonbridge, England, United Kingdom
TAG Media is a UK-based, award-winning B2B affiliate marketing company serving the global iGaming industry. Founded in 2006 and headquartered in Tonbridge, England, the privately held firm provides a full suite of affiliate management, business development, and direct customer acquisition services to licensed sports betting and casino operators, primarily in the United Kingdom and United States. The company differentiates itself through its proprietary content marketing platform, First Look Games, which connects iGame game studios with publishers and affiliates. TAG Media also manages its own portfolio of affiliate portals that deliver targeted traffic to operators. With a team of 11–50 employees, the company has built a reputation for industry-leading consultancy across iGaming, social gaming, esports, and sports betting verticals. Its specialties include affiliate programme setup, master affiliate management, publishing, and digital marketing tailored to the regulated gambling landscape. The company’s LinkedIn profile describes it as an “award-winning iGaming B2B Affiliate Marketing Company” with a focus on “#ThisYearsRule” innovation. TAG Media operates as a one-stop partner for operators seeking to scale their player bases through performance-based channels and content-driven engagement.
Spins Gaming Affiliate Network is an iGaming affiliate program that serves as the official marketing channel for a portfolio of online casino brands, including Roocasino, Wagerbeat, Allspinswin, and Spinmillion. The network offers publishers and traffic partners a range of commission models—revenue share (base 25-40%), CPA, CPL, and hybrid deals—with monthly payouts via ecoPayz, Neteller, Skrill, and bank wire transfer. The program tracks referrals through NetRefer, a widely used affiliate management platform in the gaming sector. Affiliates are supported by a dedicated support contact and can leverage promotional tools such as deposit bonuses and free spins to drive player acquisition. Spins Gaming positions itself as a dynamic program that rewards partners with lifetime revenue on referred players. While the network's operational history and exact founding details remain publicly undisclosed, its presence on major affiliate directories and its integration with multiple casino brands indicate an established position in the competitive iGaming affiliate landscape. The program targets both established affiliates and newcomers seeking flexible, transparent partnership terms in the online casino vertical.
SMS Edge
Tel Aviv, Israel
SMSEdge is a data-driven, multi-channel messaging platform founded in May 2017 in Tel Aviv, Israel. Originally focused on SMS marketing, it has expanded into an omnichannel solution supporting SMS, Email, Voice, and WhatsApp. The platform serves performance marketers, affiliates, and enterprises, leveraging a proprietary routing engine that optimizes message deliverability across 195+ countries. Its intelligent route optimization and real-time A/B testing are designed to lower cost per acquisition by up to 45%. SMSEdge integrates with existing CRM and tracking systems via a REST API and provides campaign management, contact segmentation, and advanced analytics. The company is privately held with a lean team of 11–50 employees, headquartered in Tel Aviv. As of 2025, it continues to expand its channel offerings and automation capabilities, competing with other cloud-based CPaaS and messaging providers.
Seven Star Digital
Shoreditch, London, UK
Seven Star Digital is a UK-based performance marketing and customer acquisition company specializing in the online gambling sector. Founded in 2016 by Luke Eales, the firm connects consumers with leading gambling operators through a portfolio of comparison and review websites, most notably TopRatedCasinos.co.uk and Compare.bet. Operating in the heavily regulated UK market, it drives high-intent traffic to partner operators on a cost-per-acquisition or revenue-share basis. The company was acquired by Thimba Media in 2025, a subsidiary of the Thimba Group, to expand Thimba's footprint in UK iGaming affiliate marketing. Headquartered in Shoreditch, London, Seven Star Digital has established itself as a key player in the competitive affiliate space by leveraging data-driven strategies to match players with suitable operators.
Recent News
SOFTSWISS’ Barrichello on Shared Success and Partnership Beyond the Spotlight
SOFTSWISS Non-Executive Director Rubens Barrichello shares lessons from Formula 1 on teamwork, honest communication, and building partnerships that thrive beyond the spotlight, drawing direct parallels to the iGaming industry.
Industry Insiders Backed Spain Long Before Crowd Favourites Shifted, GR8_TECH Data Shows
GR8_TECH’s Team of Champions activation showed industry professionals picked Spain among the top four contenders even though public betting volume ranked them last, highlighting the gap between crowd sentiment and informed trading judgment. Spain went on to win the World Cup final 1‑0 against Argentina, whom 82% of Betano punters had expected to win.
GR8_TECH’s TEAM OF CHAMPIONS Nails Spain World Cup Win as Public Betting Told a Different Story
GR8_TECH's TEAM OF CHAMPIONS correctly predicted Spain as 2026 World Cup champion despite low public betting volume, demonstrating the gap between crowd sentiment and professional insight.
Industry Insiders Backed Spain Before Crowds Did, GR8_Tech Campaign Reveals
GR8_TECH's TEAM OF CHAMPIONS activation highlights how industry professionals correctly predicted Spain as 2026 World Cup winners months before public betting favoured them. The campaign, which generated 1 million impressions, demonstrated the gap between crowd sentiment and informed judgment, mirroring the daily challenge faced by sportsbook trading desks.
Playson Deepens African Presence Through Hollywoodbets Integration
Playson has partnered with Hollywoodbets to supply six Hold and Win slot titles via Light & Wonder's aggregation platform, continuing its African expansion after recent deals with Betika and KingMakers. The collaboration aims to strengthen both companies' positions in South Africa's regulated iGaming market.
GR8_TECH Rebrand Emphasises Retention Over Acquisition During Major Tournaments
GR8_TECH has rebranded to signal a commitment to agility, while its CRO argues that during World Cup events, operators should prioritise retaining existing players over costly acquisition, using personalisation and efficiency to extend lifetime value.
Softswiss advances infrastructure with Oracle Kubernetes while launching Tech Race Summit
Softswiss has migrated its Casino Platform to Oracle Kubernetes Engine for enhanced scalability, while also partnering with iGB and ICE to launch the Tech Race Summit 2026, a new engineering-focused conference in iGaming.
Affigates marks first year with pledge to rebuild trust through end-to-end affiliate management
Affigates' CPO Vahe Vardanyan reflects on the company's first year, highlighting its end-to-end model of software, vetted affiliates, and managed services to address operators' resource gaps and rebuild trust through transparent payments and fraud detection, with AI supporting but not replacing human relationships.
Betsson Africa Debuts in Cameroon on EveryMatrix Turnkey Platform
Betsson AB launched its sportsbook and casino in Cameroon using EveryMatrix's full turnkey platform after a competitive tender, with a soft launch in February 2026 and full public debut in April. The platform features mobile-first, localised design and has shown early positive performance, with Betsson exploring further African expansion using the project as a framework.
DELULU Gaming Launches with Five-Game Portfolio and Strategic Platform Deals
DELULU Gaming has entered the iGaming market with five launch titles, integrations with SoftGamings and SOFTSWISS, and a pre-launch presence on Stake. The studio further plans to expand its distribution network through ongoing partnership discussions.
SOFTSWISS Enlists WorldGaming to Broaden Reach of 2027 iGaming Trends Report
SOFTSWISS has partnered with WorldGaming (formerly Clarion Gaming) to expand the 2027 edition of its iGaming Trends Report, leveraging WorldGaming's ICE, iGB, and GGB networks to reach thousands of industry decision-makers. The report, which has accumulated over 32,000 downloads across previous editions, remains open for survey participation covering market, technology, player behavior, and regulatory trends.
GR8_TECH powers Setanta Bet’s sportsbook launch in Georgia via GREAT_SPORTSBOOK iFrame
GR8_TECH has partnered with Georgian operator Setanta Bet, part of the Setanta Sports ecosystem, to deploy its GREAT_SPORTSBOOK iFrame solution, granting the operator access to over 180,000 monthly events and a suite of engagement tools through the Champions Club network.