Affiliate Marketing Agency & Media
Companies offering affiliate marketing agency & media in the iGaming industry — 89 listed.
UpGaming
Zug, Switzerland
UpGaming is an enterprise-level B2B iGaming software provider founded in 2014 in Georgia and now headquartered in Zug, Switzerland. The company delivers a comprehensive suite of solutions for Tier 1 online casino and sportsbook operators, including a highly scalable sportsbook with odds managed by over 120 in-house bookmakers, an award-winning game aggregation platform featuring more than 12,000 titles from over 180 providers, proprietary mini-games, live casino, e-sports, and a fully integrated back-office covering payments, CRM, affiliate management, and risk management. UpGaming operates as a partnership with an estimated workforce of 201–500 employees and offers white-label solutions under Curacao or MGA licenses to accelerate time-to-market. The company has been recognised with multiple industry awards and is led by CEO Tornike Tvauri and co-founder Mikheil Merebashvili.
Traffic Partners
Venlo, Netherlands
Traffic Partners, operating as TrafficPartner.com, is a well-established performance marketing network that has been connecting advertisers and publishers since 1997, with a focus on monetising adult entertainment traffic. The company specialises in own-branded flirt chat, sexting chat, live cam, and community entertainment products, available across desktop and mobile in over 100 geographies. Headquartered in Venlo, the Netherlands, the legal entity TrafficPartner B.V. was incorporated in 2014 and is privately held, employing between 51 and 200 people. The network supports multiple commission models including CPL, RevShare, PPS, CPM, and CPC, and claims more than 20,000 conversions per day across 50+ proprietary offers. In addition to its core flirt and cam verticals, the company operates CreatorTraffic.com for OnlyFans creator promotion and Fetishpartner for niche fetish content. Traffic Partners maintains a selective publisher network with long-term relationships spanning five to fifteen years, prioritising compliance and quality control. The company does not hold iGaming licences as its business is centred on adult digital advertising rather than gambling.
Browser to Buyer is a UK-based Conversion Rate Optimization (CRO) agency that uses research-driven testing to turn website visitors into paying customers. Founded in 2016, the company operates as a privately held full-service partner for e-commerce, education, healthcare, and financial services clients. The agency claims a 30% average lift in conversions within six months and guarantees a minimum 10X return on investment. Its approach combines buyer psychology, persuasion principles, and quantitative research to build and test hypotheses for fast, high-impact revenue increases. Browser to Buyer handles every stage of optimization, from research and concept design to A/B test development, so clients do not need to use their own development resources. The agency is a certified partner of Convert, an A/B testing and personalization platform, and founder Dave Gowans has been featured in Convert’s Agency Accelerator Webinar Series.
SOFTSWISS
St. Julians, Malta
SOFTSWISS is a global B2B iGaming technology company that has been supplying award-winning software solutions for online casino and sportsbook operators since 2009. Founded by Ivan Montik, the company initially started as a custom software development firm before pivoting to the iGaming sector. In 2013, it made industry history by launching the first Crypto Casino Solution, pioneering the integration of cryptocurrency into regulated online gambling. Today, SOFTSWISS powers more than 1,500 iGaming brands worldwide, supported by a team of over 2,000 employees. The company’s product ecosystem is built around four core solutions: the Casino Platform, the Game Aggregator, the Sportsbook Software, and the Prediction Markets platform. SOFTSWISS has earned more than 90 industry awards for product excellence and maintains a strong presence across regulated markets, with official offices in Malta, Poland, and Georgia. The company is regularly cited for its thought leadership in iGaming trends, artificial intelligence, and regulatory compliance, and its founder, Ivan Montik, was named CEO of the Year at the European CEO Awards.
SCALEO
Prague, Czech Republic
Scaleo is a privately held affiliate marketing and performance tracking platform built exclusively for iGaming operators, affiliate networks, and media buying teams. Founded in 2020 and headquartered in Prague, Czech Republic, the company employs around 30 people and has quickly established itself as a niche provider in the regulated gambling technology space. Unlike generic affiliate tools, Scaleo delivers a purpose‑built ecosystem designed to handle the unique commercial and operational demands of multi‑brand iGaming businesses, including complex commission models, multi‑tier sub‑affiliate structures, and fraud patterns specific to the sector. The platform offers real‑time click and conversion tracking, a flexible commission engine, full API access for custom integrations, and a self‑serve rule manager that puts commission economics in the operator’s hand. Each client is assigned a dedicated Customer Success Manager, and the company reports an average response time of two minutes and a 95% customer satisfaction rating. More recently, Scaleo has introduced an AI‑powered product line, Scaleo AI, which provides agents for automated affiliate recruitment, onboarding, performance monitoring, and compliance oversight. The platform is used by iGaming operators to unify all performance traffic sources and partnership channels in a single dashboard, enabling streamlined reporting, optimization, and partner management. Scaleo is an entirely remote‑friendly organization with a small but experienced team that brings over ten years of combined expertise in affiliate and tracking technologies.
BoostBox
United Kingdom (remote-first)
BoostBox is an AI-driven software platform that streamlines content research and brand information management for affiliate marketing programs. Founded by serial entrepreneur Roo Wright, who previously built and sold a seven-figure affiliate marketing business, the company addresses the chronic inefficiency of affiliates manually sourcing up-to-date product details, promotions, and brand assets from merchants. BoostBox replaces this workflow with an AI-powered chat interface that allows affiliates to instantly retrieve brand-approved content for reviews, social media posts, and other promotional materials. The platform acts as a centralised hub where program managers can upload offers, product specifications, and creative assets, making them available on-demand 24/7. By reducing repetitive queries and ensuring brand consistency, BoostBox claims to save program managers hours per week while empowering affiliates to produce content faster. Headquartered in the United Kingdom with a remote-first team, the company focuses on optimising the merchant-affiliate relationship through natural language AI and automated content generation. Although its technology is industry-agnostic, its core value proposition lies in improving efficiency and compliance for affiliate programs, positioning itself as a game-changer for the sector.
NetRefer
Gzira, Malta
NetRefer is a specialised affiliate marketing platform provider built exclusively for the iGaming industry, founded in 2005 and headquartered in Gzira, Malta. The company delivers a centralised, data-driven solution for online casino and sports betting operators to manage their entire affiliate ecosystem, from onboarding and CRM to reward plans and real-time performance tracking. Serving a team of approximately 70 employees, NetRefer's platform is powered by Microsoft Azure and Databricks, leveraging a microservices architecture for high-volume scalability and AI-powered analytics. The company has earned industry recognition, including the ACQ5 Gamechangers Award for Niche Performance Marketing Software Provider of the Year in 2021, and maintains long-term partnerships with leading gaming brands such as FDJ UNITED, Stake, Casimba, and SuprNation. Founded by Raphael Arnold, who launched one of the industry's first major affiliate programs, NetRefer operates under the core values Clear, Fair, and Trusted, positioning itself as a key player in the iGaming technology landscape.
GR8 Tech
Limassol, Cyprus
GR8 Tech is a Cyprus-based B2B technology provider delivering high-performance sportsbook, casino, and turnkey solutions to iGaming operators worldwide. Founded by Evgen Belousov, the company has rapidly established itself as a trusted partner for operators seeking scalable, modular platforms designed to maximise revenue and accelerate market entry. With a team of 500–1,000 employees, GR8 Tech operates from its headquarters in Limassol, Cyprus, and maintains a significant presence in Kyiv, Ukraine. The company’s proprietary platform includes a comprehensive suite of modules – CRM, Payment Gateway, Sportsbook, Casino Aggregation, Affiliate Platform, PAM & Seamless Wallet, and more – all built on a no-code, modular architecture that allows operators to customise their offering without heavy development effort. GR8 Tech claims 54,000 transactions per second, 99.99% uptime, and support for over 250 game providers with 20,000+ games. In 2025, the company underwent a leadership transition with Oleksandr Feshchenko taking over as CEO, succeeding founder Evgen Belousov. GR8 Tech has also forged high-profile partnerships, including with boxing champion Oleksandr Usyk’s “Ready to Fight” platform and legendary football manager José Mourinho. The company regularly wins industry accolades, most recently being named Best Platform Provider 2026 at the SiGMA Eurasia Awards.
EveryMatrix
Sliema, Malta
Founded in 2008 in a Shoreditch garage by Ebbe Groes and Stian Hornsletten, EveryMatrix has grown into a leading B2B technology provider for regulated iGaming and lottery markets. The company offers a modular SaaS suite covering online casino, sportsbook, payments, affiliate management, and content aggregation. Its flagship products include OddsMatrix sportsbook, CasinoEngine aggregation platform, GamMatrix turnkey system, PayMatrix payment gateway, and AffiliateManager. EveryMatrix also operates Fantasma Games, an in-house studio producing exclusive slots. Licensed by the Malta Gaming Authority, UK Gambling Commission, and multiple other jurisdictions, the company powers tier-1 operators such as Betsson Group, Merkur Group, and Delaware North. In early 2026, Jonas Groes joined co-founder Ebbe Groes as Co-CEO as part of the “EveryMatrix 2030” strategy to become a top-three global provider. With over 400 employees across ten offices in Europe and Asia, the group recently secured licensing in Alberta, South Africa, and Ontario.
Betting Gods
Malta
Betting Gods is a UK-founded, Malta-based online platform that connects sports bettors with a curated network of professional, vetted tipsters. Founded in 2014 by Darren Moore, the company began operations in Manchester before relocating to Malta in 2017 to operate within a regulated EU gambling environment. Betting Gods neither offers its own betting tips nor runs a bookmaker; instead, it acts as an intermediary agency that rigorously evaluates and proof-tracks individual tipsters over a minimum six-month period. The platform provides both free daily tips via email and premium subscription services across a wide range of sports including horse racing, football, tennis, golf, greyhound racing, NHL, and NBA. Every tipster’s results are publicly displayed on the website, ensuring transparency. With over 120,000 registered users and a Trustpilot rating of 4.7 stars from several hundred reviews, Betting Gods has established itself as a significant player in the sports betting tips industry. The company remains privately held and has not disclosed any external funding.
BackOfficeSoft
Spain
BackOfficeSoft is a 100% Spanish technology company that develops white-label software and management platforms for the online gaming, gambling, and social gaming sectors. Founded in 2013 (per PitchBook), the company has accumulated over 10 years of experience building back-office solutions that allow operators to launch and manage casino, betting, and affiliation platforms with minimal upfront development. Its core offering combines a full-featured administration dashboard (back office) with a built-in affiliation management system, enabling clients to handle player accounts, transactions, bonuses, compliance, and marketing affiliates from a single interface. The company also supplies a standalone affiliation platform for operators who already have an existing back office, as well as a management platform for social games integrated with Facebook and other social networks. BackOfficeSoft emphasises rapid market entry: its white-label solution is designed to reduce time-to-launch and development costs, letting operators focus on player acquisition and retention. The company has formed strategic alliances with other technology providers to deliver comprehensive global services. While its exact headcount is not publicly disclosed, the firm operates as a multinational developer with a dynamic, expert team. BackOfficeSoft’s primary market is the iGaming and gambling software sector, serving B2B clients worldwide.
Atlas World Sports
Chicago, Illinois, USA
Atlas World Sports is a sports media and technology company founded in 2021 by Robert Kraft, positioning itself as "the Expedia for sportsbooks." The company aggregates legal online sports betting markets, real-time odds, AI-driven predictions, and daily fantasy contests into a single mobile and web platform, aiming to eliminate the fear of missing out for sports fans. Its core mobile app (iOS and Android) allows users to compare lines from major operators such as DraftKings, FanDuel, BetMGM, Caesars, and PointsBet, track wagers, and receive automated notifications. The platform’s Version 3.0 uses a deep-learning neural network that simulates each game or instance 10,000 times to generate millions of probabilities daily. Beyond betting aggregation, Atlas World Sports operates AtlasDFS, a standalone daily fantasy sports platform, and has expanded its reach through partnerships such as a 2026 integration with GlidePass to serve travelers in more than 100 U.S. airports. The company received investment from Starkel Capital Management (SCM) to accelerate its fantasy sports data rollout and engaged Spotlight Sports Group for affiliate management. Privately held and headquartered in Chicago, the company employs fewer than 50 people and operates in a highly competitive sector dominated by larger incumbents.
Recent News
SOFTSWISS’ Barrichello on Shared Success and Partnership Beyond the Spotlight
SOFTSWISS Non-Executive Director Rubens Barrichello shares lessons from Formula 1 on teamwork, honest communication, and building partnerships that thrive beyond the spotlight, drawing direct parallels to the iGaming industry.
Industry Insiders Backed Spain Long Before Crowd Favourites Shifted, GR8_TECH Data Shows
GR8_TECH’s Team of Champions activation showed industry professionals picked Spain among the top four contenders even though public betting volume ranked them last, highlighting the gap between crowd sentiment and informed trading judgment. Spain went on to win the World Cup final 1‑0 against Argentina, whom 82% of Betano punters had expected to win.
GR8_TECH’s TEAM OF CHAMPIONS Nails Spain World Cup Win as Public Betting Told a Different Story
GR8_TECH's TEAM OF CHAMPIONS correctly predicted Spain as 2026 World Cup champion despite low public betting volume, demonstrating the gap between crowd sentiment and professional insight.
Industry Insiders Backed Spain Before Crowds Did, GR8_Tech Campaign Reveals
GR8_TECH's TEAM OF CHAMPIONS activation highlights how industry professionals correctly predicted Spain as 2026 World Cup winners months before public betting favoured them. The campaign, which generated 1 million impressions, demonstrated the gap between crowd sentiment and informed judgment, mirroring the daily challenge faced by sportsbook trading desks.
Playson Deepens African Presence Through Hollywoodbets Integration
Playson has partnered with Hollywoodbets to supply six Hold and Win slot titles via Light & Wonder's aggregation platform, continuing its African expansion after recent deals with Betika and KingMakers. The collaboration aims to strengthen both companies' positions in South Africa's regulated iGaming market.
GR8_TECH Rebrand Emphasises Retention Over Acquisition During Major Tournaments
GR8_TECH has rebranded to signal a commitment to agility, while its CRO argues that during World Cup events, operators should prioritise retaining existing players over costly acquisition, using personalisation and efficiency to extend lifetime value.
Softswiss advances infrastructure with Oracle Kubernetes while launching Tech Race Summit
Softswiss has migrated its Casino Platform to Oracle Kubernetes Engine for enhanced scalability, while also partnering with iGB and ICE to launch the Tech Race Summit 2026, a new engineering-focused conference in iGaming.
Affigates marks first year with pledge to rebuild trust through end-to-end affiliate management
Affigates' CPO Vahe Vardanyan reflects on the company's first year, highlighting its end-to-end model of software, vetted affiliates, and managed services to address operators' resource gaps and rebuild trust through transparent payments and fraud detection, with AI supporting but not replacing human relationships.
Betsson Africa Debuts in Cameroon on EveryMatrix Turnkey Platform
Betsson AB launched its sportsbook and casino in Cameroon using EveryMatrix's full turnkey platform after a competitive tender, with a soft launch in February 2026 and full public debut in April. The platform features mobile-first, localised design and has shown early positive performance, with Betsson exploring further African expansion using the project as a framework.
DELULU Gaming Launches with Five-Game Portfolio and Strategic Platform Deals
DELULU Gaming has entered the iGaming market with five launch titles, integrations with SoftGamings and SOFTSWISS, and a pre-launch presence on Stake. The studio further plans to expand its distribution network through ongoing partnership discussions.
SOFTSWISS Enlists WorldGaming to Broaden Reach of 2027 iGaming Trends Report
SOFTSWISS has partnered with WorldGaming (formerly Clarion Gaming) to expand the 2027 edition of its iGaming Trends Report, leveraging WorldGaming's ICE, iGB, and GGB networks to reach thousands of industry decision-makers. The report, which has accumulated over 32,000 downloads across previous editions, remains open for survey participation covering market, technology, player behavior, and regulatory trends.
GR8_TECH powers Setanta Bet’s sportsbook launch in Georgia via GREAT_SPORTSBOOK iFrame
GR8_TECH has partnered with Georgian operator Setanta Bet, part of the Setanta Sports ecosystem, to deploy its GREAT_SPORTSBOOK iFrame solution, granting the operator access to over 180,000 monthly events and a suite of engagement tools through the Champions Club network.