Data & Analytics
Companies offering data & analytics in the iGaming industry — 37 listed.
DATA.BET
Limassol, Cyprus
DATA.BET is an international B2B sports betting data and trading services provider, founded in 2017 in Kyiv, Ukraine and now operating with headquarters in Limassol, Cyprus. The company supplies licensed bookmakers and online gaming operators with pre-match and live odds, real-time sports statistics, fast-betting markets, and outsourced risk-management services. Rather than running its own consumer-facing sportsbook, DATA.BET acts as an infrastructure layer between sports events and operator platforms, compiling and pricing matches and packaging the output into structured feeds for API/XML integration. The company has become especially known for fast betting, a category of short-duration micro-markets designed to increase betting frequency and player engagement. It employs roughly 200 people according to company materials and LinkedIn, and is led by CEO and co-founder Yevhenii Ilchenko, who has been a prominent spokesperson for the firm in iGaming media. DATA.BET is active on the international trade circuit, exhibiting at industry conferences and appearing regularly in specialist gambling publications.
Equibase
821 Corporate Drive, Lexington, KY 40503, US
Equibase Company is the official data collector, processor, and distributor for North American Thoroughbred racing. Formed in 1990 as a joint venture between The Jockey Club and the Thoroughbred Racing Associations, it replaced fragmented, track-by-track record keeping with a single authoritative repository of race entries, results, charts, scratches, payouts, speed figures, and historical records. Headquartered in Lexington, Kentucky, Equibase serves racetracks, simulcasting partners, advance-deposit wagering platforms, media outlets, and horseplayers across North America. Its public website, mobile app, past performances, speed figures, Virtual Stable, and Race Lens make it a central resource for both casual fans and professional handicappers. As online horse racing wagering and broader sports betting have expanded, Equibase has also become a key commercial data supplier to iGaming operators, mobile wagering apps, and content syndication partners. The company’s ownership structure gives it a high degree of trustworthiness and regulatory alignment, reinforcing its position as the authoritative reference for official racing data.
Tennis Data Innovations
London, United Kingdom
Tennis Data Innovations (TDI) is a London-headquartered sports technology company created in 2021 as a joint venture between the ATP Tour and ATP Media to centralise and commercialise official data from the men's professional tennis circuit. The company operates as the exclusive gateway for ATP data, supplying live scoring feeds, real-time statistics, player tracking and integrity-related services to broadcasters, digital media platforms, sportsbook operators and performance analytics providers. TDI was established to replace a fragmented data-supplier landscape with a single official ecosystem, and in doing so it holds a monopoly over the authoritative data stream for top-tier men's tennis events. Its flagship output is the official ATP Data Feed, distributed globally through preferred partners such as Sportradar, while additional offerings include a stats platform, broadcast-ready visualisations and anti-match-fixing data support. The company expanded its commercial footprint under CEO Lars Rath, a former Sportradar executive appointed in 2022, and has piloted data-linked fan experiences and predictive AI initiatives. Although TDI does not run consumer-facing apps, it powers the official ATP digital experiences and licensed betting products. In the iGaming sector it is best understood as a premium upstream data provider rather than an operator or supplier of end-user gaming software.
AppliedXL
Brooklyn, New York
AppliedXL is a New York-based B2B intelligence infrastructure company that transforms public, machine-readable records into verified signals, indicators, and forecasts for newsrooms, financial exchanges, and professional desktops. Founded in 2020 by former Wall Street Journal R&D Chief Francesco Marconi and other computational journalists, the company operates at the intersection of journalism and artificial intelligence. Its core platform ingests hundreds of thousands of daily public-record updates—from clinical trial registries, regulatory filings, and government databases—and uses a hybrid AI plus human editorial methodology to filter, verify, and contextualize material changes before they become consensus knowledge. AppliedXL serves clients in the pharmaceutical, financial, and media sectors, and has raised $3.5 million from Hearst Ventures and Communitas Capital. The company’s partnerships include a real-time clinical-trial news feed on the Bloomberg Terminal and a pilot suite of CFTC-regulated biotech prediction markets with Kalshi. Headquartered in Brooklyn, New York, AppliedXL employs a lean team of 2–10 people and is privately held.
Quick Custom Intelligence (QCI) is a specialized analytics and data science firm serving the global casino and iGaming industry. Co-founded by Dr. Ralph Thomas and Andrew Cardno, the company develops custom business intelligence tools and decision-support systems that transform raw operational data into actionable insights for single-property and multi-property casino operators. QCI’s solutions are designed to improve profitability, player loyalty, and operational efficiency by applying advanced analytics, machine learning, and proprietary visualization techniques to gaming data. The firm works with a wide range of clients, from tribal casinos to large commercial operators, and has been recognized for its transformative impact on gaming operations, earning more than 40 industry awards across teams led by the founders. QCI emphasizes practical, cost-effective analytics that can be deployed without requiring deep in-house data science expertise, positioning itself as a bridge between complex casino data and real-time operational decisions.
Golden Whale
Vienna, Austria
Golden Whale is a Vienna-based B2B technology company founded in 2022 by industry veterans Eberhard Dürrschmid and Claudia Heiling. The company delivers an AI-driven player engagement and decision intelligence platform purpose-built for iGaming operators, enabling them to move beyond static rules and batch-driven campaigns. Its core platform, FOUNDATION, ingests thousands of behavioural and transactional signals per player in real time, while BONUS PILOT optimises incentive spend dynamically based on individual player behaviour. Golden Whale reports measurable uplifts of 150–450% in key retention, wager, and deposit metrics across live deployments. The company also offers a self-service Data Analytics Portal for game studios and a 'Scale in a Box' model that pairs non-dilutive acquisition capital with AI optimisation. With a team of 11–50 employees, Golden Whale connects seamlessly to existing operator tech stacks without requiring system replacement, giving operators full model control with transparent guardrails. The founders bring over 25 years of combined gaming technology experience, with Dürrschmid having previously founded and sold Greentube, a major gaming supplier.
whizdom.ai
Limassol, Cyprus
Whizdom.ai is an early-stage B2B artificial intelligence startup that provides a dedicated “player intelligence layer” for online gambling (iGaming) operators. Headquartered in Limassol, Cyprus, the company builds AI-native products designed to increase player lifetime value, improve retention, and reduce operational drag through hyper-personalisation. Its core offering is a trio of integrated, data-driven products — a recommendation engine, a smart chatbot, and an intelligence foundation — all trained on operators’ historical data, knowledge bases, and past player conversations. By deploying machine learning, A/B testing, and generative AI agent swarms, Whizdom.ai enables iGaming brands to deliver real-time, personalised player experiences across the full customer journey. The company positions itself as a lightweight, plug-and-play alternative to legacy personalisation stacks, emphasising quick integration and measurable results. Privately held and operating with a team of fewer than ten employees, Whizdom.ai is a lean, specialist provider in the rapidly converging fields of iGaming technology and applied AI. Its co-founder, Alfonso Gonzalez Garcia, leads the venture, bringing deep expertise in orchestrating generative AI agent swarms and recommendation systems.
Angus Reid Group
Toronto, Ontario, Canada
Angus Reid Group (ARG) is a Canadian market research and public opinion polling firm founded in 1979 by sociologist Dr. Angus Reid. Over four decades, it evolved from a traditional research supplier into a modern insights consultancy, operating as a key brand within the larger Rival Group after a 2025 merger. ARG is recognized for its deep panel data assets, methodological rigor, and trust with businesses and governments across North America. The company provides full-spectrum research services including omnibus surveys, insight communities, conversational surveys, and crisis analysis. Its proprietary Angus Reid Forum is one of North America's most trusted online research communities. Under Rival Group, ARG combines its panel and consulting expertise with Rival Technologies' mobile-first platform and Reach3 Insights' U.S. consultancy, creating a $60-million independent research powerhouse serving over 500 clients, including Fortune 100 corporations.
Recent News
US Horse Racing Handle Slips 2.54% in First Half as Purses Climb
US horse racing handle fell 2.54% to $3.2bn in the first half of 2026, while available purses rose 3.51%. June wagering dropped 4.70%, extending the sport's multi-year betting decline.
Review: DATA.BET's World Cup data reframes the live-betting debate
A review of Focus Gaming News' exclusive interview with DATA.BET's Yevhenii Ilchenko on World Cup 2026 player behaviour, the pre-match/live split, and what the data signals ahead of 2030.
Sportradar maps prediction-market growth while flagging regulatory drag
Sportradar detailed its Kalshi and Polymarket prediction-market deals during its Q2 earnings call, but said regulatory ambiguity and league approval delays will push significant revenue into 2027. The company also faces an intensifying US legal fight over prediction markets and lingering short-seller allegations.
Women's Football's Boom Reaches WAFCON — But Have Sportsbooks Kept Up?
As the Women's Africa Cup of Nations kicks off in Morocco with record prize money, Deloitte data shows women's elite sport revenue will top US$3 billion this year, yet fewer than five percent of women's events are open to betting. The article examines whether sportsbooks can close the gap before the 2027 Women's World Cup.
Genius Sports puts official data at the core of Polymarket and Kalshi prediction markets
Genius Sports signed separate official-data and integrity agreements with prediction market operators Polymarket and Kalshi, with the Polymarket deal also adding exclusive Serie A U.S. streaming. The pacts flanked a Q2 earnings beat and helped send Genius shares up nearly 25% on the week.
Racing and Sports targets global leadership after UK growth and leadership shake-up
Racing and Sports has quadrupled its UK headcount and exceeded £3m in revenue since entering the market five years ago. Managing Director Jack Kelliher outlines leadership changes, a three-stream growth strategy focused on BetBridge, MTS, and rightsholder partnerships, and the company's ambition to become the world's leading racing data and trading provider.
Small bets drive 74% of Brazil's gambling transactions in Q2, Paag data shows
A Paag study finds that bets up to BRL50 ($10) made up 74% of all Brazilian betting transactions in Q2 2026, though larger wagers accounted for most financial value. Player activity peaks mid-month and during evening hours, with São Paulo leading in market share.
Kambi Adds Three New Partners to Engage Ecosystem, Expanding Third-Party Offerings
Kambi expands its Engage third-party ecosystem with GBVision (live audio commentary), PlayAIO (AI analytics), and Scoreconnect (automated player messaging), bringing the total number of partner vendors to 12.
Lottery.com affiliate program launches in LatAm and Canada through IGA deal
SEGG Media has transitioned Lottery.com to an affiliate-only model and named the International Gaming Alliance as its first partner, launching the program in Latin America and Canada. IGA will handle market entry and operations while SEGG Media provides technology and the relaunched Lottery.com website as an affiliate hub.
Vyking Integrates PartnerMatrix Affiliate Ecosystem for Operator Network
Vyking has integrated PartnerMatrix's affiliate ecosystem into its operator network, allowing native affiliate programme management without separate integration. The deal provides operators with a unified back office for tracking, campaign management, and data analytics, while Vyking Ventures also recently invested in PlayAIO to advance AI and data innovations.
Standing out in UK racing: Stakemate and Racing and Sports on differentiation and partnership
Stakemate CEO Arya Tayebi and Racing and Sports managing director Jack Kelliher discuss their year-long partnership, the tender process that brought them together, and how each company differentiates itself in the fiercely competitive UK racing market.
Sporting Risk and Midnite Mark One-Year Partnership Following World Cup Promotion Success
Sporting Risk celebrates one year of its partnership with Midnite, highlighted by the World Cup Sub Hero promotion that helped the operator triple turnover. The collaboration will continue into the new football season with expanded player-focused betting features.