Data & Analytics

US horse racing handle fell 2.54% to $3.2bn in the first half of 2026, while available purses rose 3.51%. June wagering dropped 4.70%, extending the sport's multi-year betting decline.

A review of Focus Gaming News' exclusive interview with DATA.BET's Yevhenii Ilchenko on World Cup 2026 player behaviour, the pre-match/live split, and what the data signals ahead of 2030.

Sportradar detailed its Kalshi and Polymarket prediction-market deals during its Q2 earnings call, but said regulatory ambiguity and league approval delays will push significant revenue into 2027. The company also faces an intensifying US legal fight over prediction markets and lingering short-seller allegations.

As the Women's Africa Cup of Nations kicks off in Morocco with record prize money, Deloitte data shows women's elite sport revenue will top US$3 billion this year, yet fewer than five percent of women's events are open to betting. The article examines whether sportsbooks can close the gap before the 2027 Women's World Cup.

Genius Sports signed separate official-data and integrity agreements with prediction market operators Polymarket and Kalshi, with the Polymarket deal also adding exclusive Serie A U.S. streaming. The pacts flanked a Q2 earnings beat and helped send Genius shares up nearly 25% on the week.

Racing and Sports has quadrupled its UK headcount and exceeded £3m in revenue since entering the market five years ago. Managing Director Jack Kelliher outlines leadership changes, a three-stream growth strategy focused on BetBridge, MTS, and rightsholder partnerships, and the company's ambition to become the world's leading racing data and trading provider.

A Paag study finds that bets up to BRL50 ($10) made up 74% of all Brazilian betting transactions in Q2 2026, though larger wagers accounted for most financial value. Player activity peaks mid-month and during evening hours, with São Paulo leading in market share.

Kambi expands its Engage third-party ecosystem with GBVision (live audio commentary), PlayAIO (AI analytics), and Scoreconnect (automated player messaging), bringing the total number of partner vendors to 12.

SEGG Media has transitioned Lottery.com to an affiliate-only model and named the International Gaming Alliance as its first partner, launching the program in Latin America and Canada. IGA will handle market entry and operations while SEGG Media provides technology and the relaunched Lottery.com website as an affiliate hub.

Vyking has integrated PartnerMatrix's affiliate ecosystem into its operator network, allowing native affiliate programme management without separate integration. The deal provides operators with a unified back office for tracking, campaign management, and data analytics, while Vyking Ventures also recently invested in PlayAIO to advance AI and data innovations.

Stakemate CEO Arya Tayebi and Racing and Sports managing director Jack Kelliher discuss their year-long partnership, the tender process that brought them together, and how each company differentiates itself in the fiercely competitive UK racing market.

Sporting Risk celebrates one year of its partnership with Midnite, highlighted by the World Cup Sub Hero promotion that helped the operator triple turnover. The collaboration will continue into the new football season with expanded player-focused betting features.