Affiliate Network
Companies offering affiliate network in the iGaming industry — 193 listed.
Merkur Partners
Lübbecke, Germany
Merkur Partners is the exclusive affiliate marketing program of MERKUR, the leading consumer brand of the German-based Merkur Group (formerly Gauselmann Group). Founded in 1957 and with nearly 15,000 employees worldwide, Merkur Group is a globally active gaming and entertainment conglomerate. Merkur Partners acts as the dedicated partner for publishers, webmasters, and media buyers looking to monetise traffic by promoting a portfolio of trusted, locally licensed brands. These include MERKUR SLOTS and MERKUR BETS in Germany, MERKUR BETS in Austria, CASHPOINT.dk in Denmark, and others across regulated European markets. The program offers flexible commission structures—including CPA, RevShare, and Hybrid deals—with payments made by the 10th working day of the following month. Members receive a dedicated affiliate manager, swift payments, detailed reporting, and access to 100% MERKUR-owned brands. By leveraging the reputation and regulatory compliance of the Merkur Group, Merkur Partners provides a stable, high-converting platform for affiliates seeking long-term, profitable partnerships in the iGaming space.
Casino Partners operates the official affiliate programme for the online casino brand LuckyBonanza, accessible via the domain CasinoPartners.ag. The company serves as a performance‑marketing gateway, offering publishers and webmasters the opportunity to earn commissions by referring players to the LuckyBonanza platform. Its affiliate solution provides high‑converting offers, real‑time tracking capabilities, and what it describes as “industry‑leading commissions.” The programme is structured around a standard revenue‑share or CPA model common to the iGaming affiliate space. Although Casino Partners positions itself as the exclusive affiliate partner for LuckyBonanza, very little public information exists about the company’s corporate structure, founding, or history. The website itself contains no “About Us” page, leadership bios, or disclosures of licensing jurisdiction. The domain’s .ag suffix (Antigua and Barbuda) suggests a possible registration in the Caribbean, a location frequently used by iGaming operators, but this cannot be confirmed without further evidence. No press releases, news articles, or industry database entries could be found during extensive searching. The affiliate programme appears to be a narrowly focused, possibly niche operation rather than a multi‑brand affiliate network.
bet365 Partners
bet365 House, Media Way, Stoke-on-Trent, Staffordshire ST1 5SZ, United Kingdom
bet365 Partners is the official affiliate and partnership marketing programme of bet365, one of the world’s largest and most trusted online gambling operators. Launched in 2000 and originally known as bet365 Affiliates, the programme was rebranded to bet365 Partners to reflect a more collaborative, service-oriented approach. It enables publishers, content creators, and media agencies to monetise traffic by referring customers to bet365's comprehensive suite of betting and gaming products, including sportsbook, in-play betting, casino, live casino, poker, bingo, and virtual sports. Operating under the umbrella of Hillside (Gaming) LP and headquartered in Stoke-on-Trent, UK, bet365 Partners leverages the parent brand’s global reach of over 120 million customers across 17 regulated US states and numerous international markets. Partners benefit from a bespoke analytics dashboard, real-time tracking, API integrations, and dedicated account management. The programme offers competitive revenue share (starting at 30% and scaling to 35%), custom CPA deals, and hybrid commission models. With a reputation built on brand trust, high player retention, and consistent monthly payouts, bet365 Partners is considered a premier choice in the iGaming affiliate space. The programme is led by bet365’s co-CEOs Denise Coates and John Coates, with day-to-day affiliate operations managed by a specialised team of marketing and account management professionals.
Affigates is a full-scale affiliate ecosystem purpose-built for the iGaming industry, combining intuitive software, expert program management, and a global affiliate network into a single integrated platform. The company connects over 4,500 pre-vetted affiliates with more than 630 operator partners, giving brands access to a combined audience of over 30 million players. Its technology stack includes unique tracking URLs, customizable landing pages, super affiliate hierarchies, real-time referral and performance reporting, and seamless API integration. Affigates also offers managed services that handle ground-up program setup, ongoing partner recruitment, and fraud control, making it a comprehensive solution for operators looking to scale their affiliate channels. The platform is designed to remove friction and turn data into actionable growth, with a strong emphasis on speed, scale, and AI-driven partner matching. With a company size reported as 51–200 employees and a presence on social media as a "Public Company", Affigates has established itself as a notable player in the iGaming affiliate technology space, showcasing regularly at industry events such as iGB Live and iGB Affiliate Barcelona. Despite its growing footprint, the company maintains a relatively low public profile, with limited verified details about its founding history and corporate leadership available through open sources.
Betmen Affiliates
Netherlands
Betmen Affiliates is an iGaming affiliate program launched in 2021, operating on the Cellxpert tracking platform. It promotes a portfolio of casino brands including BetOnRed, VinciSpin, SpinGranny, SpinMama, and OctoCasino, with a stated focus on high conversion rates and 24/7 professional support. The program offers commission models such as CPA, hybrid deals, and revenue share up to 50%, with monthly payouts via Skrill and Bitcoin. It holds licenses from the Malta Gaming Authority and Curacao eGaming, as noted on its official website. Despite its marketed emphasis on reliability, the program has received a critical review on AffPaying.com from an affiliate who claims that a €740 CPA payment was withheld without verifiable evidence of fraud. Betmen Affiliates has attended industry events such as Affiliate World Bangkok (2024, Booth C10) and MAC Yerevan (2026, Stand E14). The program’s official website, betmenaffiliates.com, lists terms and conditions but does not explicitly disclose company ownership, founding location, or headcount. The available data paints a picture of a relatively new, small-to-mid-size affiliate program with a niche brand identity and mixed user feedback.
WPN Affiliates
San José, Costa Rica
WPN Affiliates is the official affiliate program of the Winning Poker Network (WPN), one of the longest-operating online poker networks in the world. Founded in 2001, the network initially launched as MyPokerNetwork using Dobrosoft software before evolving into the powerhouse behind three major online poker brands: Americas Cardroom (ACR), Black Chip Poker (BCP), and Ya Poker. WPN Affiliates enables website owners, streamers, and marketing partners to earn commissions by driving new depositing players to these brands, which are known for offering the "World's Biggest Welcome Bonus" and record-breaking tournament guarantees. The program boasts over $100 million in total affiliate earnings paid out since inception, with more than 5,000 active affiliates worldwide. WPN Affiliates is a two-time winner of the iGB "Best Poker Affiliate Program" award. The company maintains a strong presence at major iGaming affiliate conferences and provides affiliates with dedicated landing pages, real-time conversion tracking, and content support through its news portal. The network's flagship brand, Americas Cardroom, is widely recognized as the number one online poker site serving the U.S. market, while Ya Poker targets Latin American players with localized banking and Spanish-language support. Headquartered in San José, Costa Rica, the company continues to expand its reach through crypto-friendly payment options and strategic pro signings like Chris Moneymaker and Alex Foxen.
ABC World Media
Noida, Uttar Pradesh, India
ABC World Media is a full-service creative and advertising agency headquartered in Noida, Uttar Pradesh, India, with a specialized focus on media buying, planning, and digital marketing for businesses worldwide. Founded in 2011 by Ajayy Bhattiwal, the agency positions itself as a strategic partner for publishers, brands, agencies, and government institutions, particularly within the iGaming and digital advertising sectors. Leveraging deep partnerships with publishers across the Indian subcontinent, it provides competitive rate structures and cross-platform services including strategic planning, content optimization, market development, and media buying guidance. With a team of approximately 100 employees, ABC World Media serves an international clientele from its Noida base and is recognized as the official media partner for major affiliate events in the iGaming industry.
RevenueLab
Limassol, Cyprus (registered headquarters); Tbilisi, Georgia (operational office)
RevenueLab (stylized as revenuelab.) is a performance-driven iGaming affiliate network founded in 2011, connecting affiliates with over 1,200 casino and betting brands under a single dashboard. The platform supports all major payment models – CPA, RevShare, and Hybrid – and accepts traffic from SEO, PPC, ASO, Facebook, email, and SMS. RevenueLab differentiates itself by allowing publishers to manage campaigns across multiple advertisers and models without switching accounts. The network is known for close collaboration with partners, as illustrated by a mid-2025 campaign with 420Team that generated over $18,500 net profit and 528% ROI using email traffic for Tier 1 GEOs. Headquartered in Limassol, Cyprus with operational offices in Tbilisi, Georgia, the company remains privately held and does not disclose financials or headcount. Its focused, partner-centric approach has earned it a solid reputation in the iGaming affiliate space, though it operates at a smaller scale than top-tier networks like Income Access.
clickflare
RM 2103 Futura Plaza, 111 How Ming Street, Kwun Tong, Hong Kong SAR, China
ClickFlare is a centralized ad tracking and campaign optimization platform designed for performance marketers, media buyers, and affiliates. Founded by a team of former media buyers who experienced firsthand the pain points of inaccurate data and complex setups, the company built a tracker that delivers reliable attribution across all channels, even in the post-GDPR and iOS 14 era. Headquartered in Hong Kong and operating under the legal entity Ads2Paper Limited, ClickFlare serves over 1,000 performance marketers with a dedicated team of about 30 developers, designers, and client success specialists. The platform integrates with more than 200 ad platforms, affiliate networks, and third-party tools, enabling users to track campaigns, attribute conversions, build marketing funnels, and automate split-testing. ClickFlare is particularly popular in search arbitrage and affiliate marketing, where accurate cost and revenue tracking are critical. The company also offers TheOptimizer, a related campaign automation tool, and has recently introduced an AI-powered assistant to help users generate reports and analyze creatives. With a reported 99% client satisfaction rate and an emphasis on responsive live-chat support, ClickFlare positions itself as a user-friendly, no-code solution that requires no developer intervention to set up and scale.
Ads2Paper
Tel Aviv, Israel
Ads2Paper is an internet advertising agency headquartered in Tel Aviv, Israel, that operates as a curated marketplace connecting vetted advertising offers with proven affiliates. Founded in 2015 by industry experts after being established in 2012, the company focuses on performance media buying across mobile, email, and pay-per-click channels. It claims to scale campaigns for high-spend advertisers through proprietary tracking and systematic optimization, aiming to maximize ROI. With a team of 11–50 employees, Ads2Paper positions itself as a specialized alternative to generic offer clearinghouses, emphasizing careful selection and mutual success for both advertisers and affiliates. Despite its niche focus, the agency maintains a minimal public footprint, with no disclosed client names or case studies available online.
Win-Offers is a recently established iGaming affiliate program founded in 2024, positioning itself as a partner-driven platform with exclusive casino and betting offers tailored for specific European markets including Hungary, Germany, the DACH region, and Ukraine. The company operates with a small, transparent team and offers affiliates flexible payment schedules, no restrictions on GEO or traffic sources, and a bonus incentive for reaching 30 validated first-time deposits within the first month. Despite its short history, Win-Offers has quickly appeared on affiliate directories like AffPaying and iGaming Affiliate Programs, indicating active recruitment. The program’s focus on underserved markets and its lean structure make it a distinctive player in the iGaming affiliate space.
VerdeAds
Dubai, United Arab Emirates
VerdeAds is a Dubai-based performance marketing affiliate network that specializes in driving scalable revenue through proprietary, in-house eCommerce offers. Founded in 2023 by Conor Graham, the company positions itself as a data-driven partner for affiliates, advertisers, and media buyers, focusing on reliable tracking, on-time payments, and long-term partnerships. VerdeAds combines its own high-converting consumer product funnels with a full-service affiliate network model, offering publishers access to exclusive offers, creative assets, and campaign management. The company is particularly active in the iGaming and lead-generation verticals, where it leverages its expertise in performance-based media buying to help partners scale. VerdeAds maintains a strong community presence by hosting industry events, including conferences in Budapest and Barcelona, and is recognised as a silver sponsor at key affiliate marketing gatherings. With a lean team of 2–10 employees, the company prioritises agility and direct relationship-building. Its official website is verde-ads.com, and it operates under the legal entity Verde Ads FZ-LLC.
Recent News
Why global iGaming brands are prioritising regulated expansion over rapid growth
Established iGaming brands like 1xBet are shifting from rapid expansion to regulated growth, prioritising compliance, risk management, and long-term partnerships as markets demand greater transparency and stability.
N1 Partners Debuts N1 Duality Booth Concept at iGB L!VE 2026
N1 Partners introduced its N1 Duality booth concept at iGB L!VE 2026, blending tech with artistry, and highlighted its N1 Sport Promo campaign. Maria Bobrovskaya outlines the company's goal-first approach to conference planning and shares lessons from the sports promo for affiliates.
Fighting slot fatigue: how affiliates can assess video-game-style progression in games
Affiliates can combat slot fatigue by prioritizing player retention metrics over RTP, evaluating balanced progression systems, and using educational content to explain gamified mechanics, with video-game-style features set to become much more common in future slot development.
SBC and Conversion Conf Join Forces for Affiliate Leaders Summit 2026
SBC has partnered with Conversion Conf to co-produce the Affiliate Leaders Summit 2026 in Lisbon, combining their respective platforms to expand the event's international reach and enhance its conference programme. The summit will run alongside SBC Summit, expected to host 40,000 attendees, and will feature shared flagship experiences including a keynote with Michael Jordan.
iPredicta Debuts Centralised Comparison Hub for US Prediction Markets
iPredicta launches a US-focused prediction market comparison platform aggregating live prices from multiple exchanges, featuring AI-driven explanations, liquidity scoring, and price alerts, with founder Charlotte Nimmo citing the rapid growth of the sector from $15.8B to $63.5B in global trading volume over the past year.
From Octagon Injury to Betting Headline: 1xBet Highlights Conor McGregor’s Dual Role as UFC Icon and iGaming Magnet
Conor McGregor’s leg injury at UFC 329 and his headline-making $100,000 bet on the Globe Cup 2026 final illustrate his enduring influence on MMA and iGaming, with 1xBet highlighting how his media persona creates engagement opportunities for affiliates via the 1xPartners ecosystem.
DeGaming partners with Tequity to expand Web3 gaming content
DeGaming has partnered with Tequity to integrate its Originals, Publishing, and Trading Games content, increasing the range of customizable and branded titles available to operators via DeGaming's Web3 platform.
Affigates marks first year with pledge to rebuild trust through end-to-end affiliate management
Affigates' CPO Vahe Vardanyan reflects on the company's first year, highlighting its end-to-end model of software, vetted affiliates, and managed services to address operators' resource gaps and rebuild trust through transparent payments and fraud detection, with AI supporting but not replacing human relationships.
Mindway AI and Better Collective Shift Focus to Player Protection During World Cup
Mindway AI CEO Rasmus Kjaergaard and Better Collective’s Guy Harding discuss how the Gamalyze Sports gamified risk-assessment tool can proactively protect recreational bettors during the World Cup, moving beyond traditional questionnaires by embedding engaging player protection into the sports-betting experience.
Brazil’s land-based casino prospects: Five experts assess political and electoral obstacles
Industry leaders see Brazil’s land-based casino legalisation as a matter of timing more than merit, with political headwinds from the 2026 election and a potential Supreme Court ruling that could reshape the debate. The online market’s strong performance provides a regulatory precedent, but final approval may have to wait until 2027.
DELULU Gaming Launches with Five-Game Portfolio and Strategic Platform Deals
DELULU Gaming has entered the iGaming market with five launch titles, integrations with SoftGamings and SOFTSWISS, and a pre-launch presence on Stake. The studio further plans to expand its distribution network through ongoing partnership discussions.
FIFA World Cup 2026 Reshapes LATAM iGaming: Key Lessons for Operators and Affiliates
The 2026 World Cup exposed critical gaps in mobile readiness, payment infrastructure, and creative strategy across Latin America's iGaming market, with live betting surges and regulatory shifts demanding faster, more reliable platforms.