Operator

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  KwikBet

  KwikBet is a Kenyan online sportsbook and casino operator launched in 2018 by Solami Limited. Licensed by the Betting Control and Licensing Board of Kenya (BCLB) under licence BK-0001133, it has rapidly become one of the country's most prominent betting brands, attracting over 100,000 daily visits, almost entirely from Kenya. The platform offers pre-match and live sports betting across major international football leagues and domestic competitions, alongside a strong suite of crash-style instant-win games such as Aviator, JetX, and Chicken. Transactions are handled exclusively via M-Pesa, and the platform claims more than 85,000 registered customers. KwikBet's aggressive marketing and mobile-first approach have driven its growth, though details about its leadership remain undisclosed.

• MO

  Moyobet

  Nairobi, Kenya

  Moyobet is a Kenyan online sports betting and casino brand launched in September 2024 by Carnaval Kenya Limited, a company licensed by the Betting Control and Licensing Board (BCLB) of Kenya. The platform is designed as a mobile-first experience, integrating sports wagering, live betting, a casino with over 7,000 slot games, live dealer tables, crash games, and TV games into a single account. It caters specifically to Kenyan players by supporting M-Pesa for instant deposits and withdrawals and transacting in Kenyan Shillings. Moyobet claims to offer the highest odds in Kenya for its sportsbook and backs this with a loyalty programme that rewards wagering volume. The brand also benefits from its association with MOYO Casino, a physical venue in Westlands, Nairobi, which adds offline credibility. According to independent reviewer Casino Guru, Moyobet holds a Below Average Safety Index of 5.0, with minor concerning clauses in its terms but no significant player complaints or blacklists. Its entry into the competitive Kenyan market leverages local payment methods and regulatory approval, aiming to capture a share of the growing mobile betting audience in East Africa.

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  Naibet

  K.P. Offices, Suite Number 20, Jakaya Kikwete Road, Nairobi, Kenya

  Naibet is a Kenyan online sports betting and casino platform operated by Curtis and Fletcher IT solutions LTD, a company registered in Nairobi and licensed by the Betting Control and Licensing Board of Kenya (BCLB). The site offers a comprehensive gambling experience including pre-match and live sports betting from as low as KSh 10, a variety of casino games such as Aviator, Crasher, JetX, and Maestro, plus virtual sports and jackpot options. Naibet also runs an affiliate program (m-affiliates.naibet.com) that claims to serve over 100,000 affiliates and one million players, with 100+ payment methods and revenue sharing of up to 25%. The brand operates exclusively in Kenya and is distinct from the Nigerian NairaBET brand. No founding date or founder information is publicly available, nor any named executive leadership. The platform targets the growing East African mobile betting market with low minimum stakes and mobile-optimised gameplay.

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  Pepeta

  Nairobi, Kenya

  Pepeta is a fast-growing online sportsbook and casino platform that has established itself as a prominent player in the Kenyan iGaming market. Operating under the Kenyan entity Norm Kickoff Kenya Limited, the platform offers a comprehensive suite of betting products including sports betting, casino games, virtual sports, and a particularly strong focus on crash games such as Aviator. The brand positions itself as “Kenya’s home for Crash Games, Casino, and sports betting,” and is known for aggressively promoting free withdrawals, free bets, and localized promotions tailored to the Kenyan user base. The platform is built with a mobile-first approach, offering a dedicated mobile app alongside its responsive website, and supports widely used local payment methods such as M-Pesa and Airtel Money. Pepeta is licensed and regulated by the Betting Control and Licensing Board of Kenya, ensuring compliance with local gambling laws. While the company has not publicly disclosed its founding date, headquarters address, or leadership team, its operational focus on the Kenyan market and its rapid growth through crash-game innovation have made it a notable competitor in East Africa’s competitive online betting landscape.

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  Flexbet

  New Horizon Building, Ground Floor, 3 1/2 Miles Philip S.W. Goldson Highway, Belize City, Belize

  Flexbet is a next-generation online crypto casino that launched in 2025, operating exclusively with digital currencies to provide fast, borderless, and anonymous gameplay. The platform offers a modern user interface, mobile-friendly design, and a diverse game library including slots, table games, live dealer experiences, and a proprietary Loot Boxes feature that has driven early engagement. The operational structure involves Polaris Games as the operator and NexaTech Solutions Ltd., a Belize-registered company, managing day-to-day affairs. Based in Belize City, Flexbet claims to be licensed under international gaming regulations, though no specific authority or license number is publicly disclosed. The platform emphasizes provably fair games, instant payouts, and a transparent rewards program, differentiating itself from traditional online casinos. With a modest user base and active presence on review platforms like Trustpilot, Flexbet is still in its early phase and has not disclosed headcount, funding, or executive leadership. Its long-term success will depend on securing credible licensing, expanding its game offerings, and building trust in the competitive crypto casino market.

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  TemboBet

  Dar es Salaam, Tanzania

  TemboBet is an online sports betting platform operating primarily in Tanzania, launched around 2018 by BETX LIMITED, a company based in Dar es Salaam. The platform offers a mobile-first wagering experience through its website and native iOS app, developed by the Slovakian software company codium s. r. o. Key features include a first-deposit bonus of up to 100,000 TZS, an Odds Booster that can enhance odds by up to 1000%, and an Early Cash Out function allowing bettors to settle tickets for profit before an event ends. TemboBet claims to provide up to 200,000 advanced betting options across world sports. While the service is positioned as a new entrant in the Tanzanian market, specific details about the parent company’s broader operations, team size, and ownership structure remain largely undisclosed. The platform collects user location and usage data for diagnostics, and its age rating is 18+. Despite limited publicly available information, TemboBet appears to focus exclusively on the Tanzanian market, with no evidence of international expansion or additional gaming verticals such as casino or virtual sports.

• AD

  Admiralbet

• PA

  PalmsBet

  Sofia, Bulgaria

  PalmsBet is a leading omnichannel gambling operator owned by Telematic Interactive Bulgaria AD, a company listed on the Bulgarian Stock Exchange since 2022. The brand originated in 2005 as a chain of land‑based gaming halls under the name “PALMS” and later expanded into online sports betting and casino gaming. Today, PalmsBet offers a full suite of products including sports betting with over 20,000 monthly events, an online casino with more than 450 slot games and live dealer tables, virtual sports, bingo, and a comprehensive affiliate programme. The company holds licences from the Bulgarian Gaming Commission for both casino and sports betting operations and has extended its regulated presence into Kenya and Peru. Its sportsbook platform is powered by Altenar, and it maintains exclusive content partnerships such as with 7777 gaming in Kenya. The group also operates land‑based venues through Palms Merkur (a joint venture with Merkur Casino) and Palms Royale, the largest international casino in Bulgaria. With a workforce of around 750 employees, PalmsBet is a dominant player in the Bulgarian market and continues to pursue global expansion.

• PL

  PlayaBet

  South Africa (presumed Gauteng or Mpumalanga)

  PlayaBets, commonly branded as Playabets or Playa Bets, is a South African-licensed online sportsbook and casino operator that has grown into a significant player in the local iGaming market since its establishment in the early 2010s. The platform offers a comprehensive suite of betting products, including pre-match and live betting across more than 25 sports, a casino with over 500 games, virtual sports, and number games. It is regulated by the Mpumalanga Economic Regulator and is known for aggressive promotions such as a 100% first-deposit match bonus up to R3,000 plus 50 free spins. The company has built a reputation for reliability and local customer support via phone, email, and WhatsApp. Its growth has been supported by a partnership with Springbok rugby star Faf de Klerk as a brand ambassador, announced in early 2026. The corporate entity behind the brand is likely Playa Bets (Pty) Ltd, and the company remains privately held with limited public disclosure of financials or employee numbers.

• MA

  MayBets

  Nairobi, Kenya

  MayBets is a privately held Kenyan online sports betting and iGaming operator founded in 2020 and headquartered in Nairobi. The company offers a comprehensive digital platform for pre-match and live sports wagering, virtual games, and instant-win crash games like Aviator. MayBets differentiates itself through customer-centric innovations such as the Bet Bila Bundle zero-data browsing feature launched in January 2025, which allows users to access the platform without consuming mobile data, and the MB8 Free Daily Jackpot, a free-to-enter prediction game. The company supports deposits and withdrawals via M-Pesa, Kenya's dominant mobile money service, and provides 24/7 customer support through social media and email. With a workforce of 51–200 employees, MayBets has grown rapidly in a competitive market by focusing on mobile-first, data-light access and community engagement, including sponsorships of local football clubs. The company remains privately held and self-funded, led by CEO Aggrey Sayi. Its platform is accessible via website, Android app, and SMS, catering primarily to Kenyan punters.

• PL

  PlayCity

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  KessBet

  Nairobi, Kenya

  KessBet is an online betting and casino platform operating in Kenya under Kessun Kenya Limited. It holds a license from the Betting Control and Licensing Board (BCLB) for the 2025/26 financial year, appearing on the regulator’s approved list. The platform offers a comprehensive gambling experience including pre-match and live sports betting on football, tennis, volleyball, cricket, and more, alongside a casino, the popular crash game Aviator, virtual sports, and a fixed-odds jackpot with a top prize of KSh 16,000,000. Headquartered in Nairobi at Daykio Plaza, KessBet also provides regular promotions such as cashback and deposit bonuses. The brand is relatively new to the Kenyan market with no publicly available founding year or leadership team, but it has engaged in community initiatives like donating medical supplies worth KES 200,000. KessBet’s mobile-optimised site supports instant deposits and withdrawals, and it actively promotes responsible gambling for users aged 18 and over.