Platform Provider

• GE

  Gentoo

  Sliema, Malta

  Gentoo Media is a leading iGaming affiliate and digital media company that connects operators with players through performance-based marketing. Originally part of Gaming Innovation Group (GiG), the company rebranded as Gentoo Media in 2023 to operate as a standalone entity focused on the affiliate segment. Headquartered in Malta, Gentoo Media owns and operates a portfolio of high-traffic casino and sportsbook comparison websites, including prominent brands like CasinoHEX, BetUK, and others. The company generates revenue primarily through cost-per-acquisition (CPA) and revenue-share models, driving qualified player traffic to over 100 licensed operators across regulated markets. With a team of around 200 employees, Gentoo Media combines proprietary technology, SEO expertise, and data analytics to deliver high-intent audiences to partners. The firm is publicly listed on the Nasdaq First North Growth Market under the ticker "GENT" and reports quarterly financials. In Q1 2026, revenue stood at EUR 24.0 million, reflecting a slight year-on-year decline due to softer sports margins but continued strategic focus on high-value markets. Gentoo Media has expanded its product suite to include paid media, social media, and CRM services, alongside traditional affiliate marketing. The company emphasises responsible gambling and holds licences in multiple jurisdictions, including the UK Gambling Commission and Malta Gaming Authority.

• 

  FTD Gallery

  FTD Gallery is a performance-based affiliate program operating as a direct advertiser for a portfolio of iGaming brands. Built by industry professionals, the program emphasizes region-specific strategies and data-driven insights to optimize performance in targeted markets. Its platform is powered by Cellxpert, a widely used affiliate management system, and currently promotes three casino brands: Billionaire Spin, SpinoGambino, and Spinania. While FTD Gallery positions itself as a direct advertiser rather than a traditional affiliate network, it functions as a classic CPA/RevShare program offering tracking, reporting, and dedicated account management. The company's corporate structure remains largely opaque, with no publicly available founding date, headquarters, or named leadership. It has a limited online presence beyond directories like AffCatalog and a LinkedIn profile. Affiliate feedback has been mixed, with at least one complaint of non-payment on Affiliate Guard Dog, though such issues are not uncommon in the industry. Potential affiliates are advised to conduct thorough due diligence on the program's licensing and payment history.

• 

  Backend Architects

  Ptuj, Slovenia

  Backend Architects is a privately held B2B software provider headquartered in Ptuj, Slovenia, founded in 2024. The company develops management tools specifically tailored for iGaming affiliate networks and agencies, helping operators streamline operations, save time, and boost growth potential. With a team of around five employees, Backend Architects positions itself at the intersection of backend infrastructure and the regulated iGaming sector, offering modular solutions that address the complexities of affiliate tracking, commission management, and network administration. The company’s core value proposition is "We've got your back," underscoring its focus on reliable, scalable backend systems that reduce manual workload for affiliate managers and network operators. Its compact team structure suggests a lean, engineering-driven approach, likely leveraging modern backend architectures such as microservices and cloud-native design to deliver agility without bloat. The iGaming affiliate management software market is crowded, but Backend Architects differentiates through its specialization in the Slovenian/European market and its emphasis on robust, scalable systems over feature-bloat. As the industry evolves toward stricter regulation, Backend Architects’ backend-first design philosophy may become a competitive advantage for compliance and data integrity.

• EU

  EUROPER

• FE

  FEMURE

• CE

  CEJ

  04781, South Korea (full address not provided)

  CEJ STUDIO Co., Ltd., operating under the brand name CÉJ, is a South Korean women's fashion label founded by Choi Eun-jung. The brand emphasizes natural beauty and everyday comfort, offering clothing with gently flowing silhouettes and a refined, effortless aesthetic. Its products are sold primarily through its own website (cej.co.kr) and via the global fashion platform MUSINSA, which provides international shipping. The company maintains a modest digital presence, including an Instagram account (@cej.official), and targets contemporary K‑fashion enthusiasts. While no founding year, headquarters address beyond a Korean postal code, or employee count is publicly available, the brand appears to be a small‑to‑medium operation, likely run by the owner with a lean team. CEJ’s focus on comfortable, natural styles positions it within the competitive Korean women’s apparel market, though detailed financial or market share information is not accessible from the provided sources.

• 

  Extendy

  Limassol, Cyprus

  Extendy is a business-to-business iGaming platform provider that specializes in white-label casino creation and operational management. The company offers a turnkey solution enabling operators to launch branded online casinos quickly, leveraging a library of over 9,500 games aggregated from leading software developers. Extendy positions itself as a full-service partner, handling platform infrastructure, game integration, regulatory compliance across multiple jurisdictions, and ongoing account management via a dedicated key account manager available 24/7. The platform emphasizes flexibility and adaptability, providing tailored solutions designed to meet local market requirements while ensuring a seamless player experience. In addition to game aggregation, Extendy supplies advanced analytical tools aimed at boosting player conversion, enhancing engagement, and strengthening security. The company targets both startups and established gambling operators looking to expand into new regulated markets without building technology from scratch. Extendy’s value proposition centers on reducing time-to-market and operational complexity for its clients in the competitive iGaming industry.

• 

  Cellxpert

  Tel Aviv, Israel

  Cellxpert is a Tel Aviv-based specialist provider of affiliate and partner management software, purpose-built for regulated iGaming and financial services operators. Founded in 2008 by Assaf Dor, the company emerged from the founders’ frustration with generic advertising tools that lacked the depth needed for multi-brand architectures, multi-tier IB hierarchies, and compliance with frameworks like UKGC, MGA, and AGCO. Bootstrapped and privately owned, Cellxpert now powers the partner programmes of more than 800 global brands, processing data underlying over $3 billion in annual driven revenue. The platform’s differentiators include AI-powered natural-language reporting (Ask AI), a transparent data layer that reduces partner disputes by 30–40 percent, and real-time commission calculations covering CPA, RevShare, and hybrid structures. With a team of 11–50 employees and a focus on sustained product iteration from operator feedback, Cellxpert positions itself as the established operator-focused alternative to generalist affiliate management solutions in regulated markets.

• 

  CEJUEGO

  Calle de Velázquez, 1a Planta, 28016 Madrid, Spain

  CeJuego (Consejo Empresarial del Juego) is the leading private gambling sector trade association in Spain, representing operators, suppliers, and stakeholders across land-based casinos, slot machine venues, bingo halls, and online gaming platforms. Founded to promote a secure, regulated, and responsible gambling environment, the association serves as the unified voice for Spain's private gambling businesses, engaging in policy dialogue, transparency initiatives, and public education about the industry's economic and social contributions. CeJuego works closely with the Dirección General de Ordenación del Juego (DGOJ) and other governmental bodies to ensure compliance with one of Europe's most stringent regulatory frameworks. The association publishes the annual "Anuario del Juego en España" and periodic research on player attitudes, providing data-driven insights into tax contributions, GDP share, and employment figures. Based in Madrid, CeJuego also participates in international cooperation and has joined a broader Spanish trade umbrella to amplify its advocacy reach, while maintaining an active public presence through its website and social media channels.

• AS

  ASVOMAR

• 

  ASESFAM

  Madrid, Spain

  ASESFAM (Asociación Española de Máquinas Recreativas y de Juego) is a national trade association formed in 2017 by Spain’s two largest gaming-machine manufacturers, Cirsa and Grupo R. Franco, which together control over 70% of the domestic market. The association was created to fill the gap of a single organization representing manufacturers and auxiliary suppliers before regulators and public administrations. Its core mission is to promote the design and manufacture of recreational machines, particularly the traditional “type B” machines found in hospitality venues, while supporting the sector’s technological evolution toward products for arcades, bingo halls, and casinos. ASESFAM acts as the technical interlocutor for public authorities, helping shape legislation that keeps pace with technology and social trends without disrupting the sector’s balanced ecosystem. It also advocates for responsible-gaming policies and works to maintain clear distinctions between different gambling channels, from bars (leisure) to casinos (high-stakes gaming). The association holds memberships in COFAR, FEMARA, and CEOE, giving it influence both within the specialized gaming sector and in broader Spanish business circles.

• AS

  ASEJU