Marketing & Advertising Agency
Companies offering marketing & advertising agency in the iGaming industry — 336 listed.
Browser to Buyer is a UK-based Conversion Rate Optimization (CRO) agency that uses research-driven testing to turn website visitors into paying customers. Founded in 2016, the company operates as a privately held full-service partner for e-commerce, education, healthcare, and financial services clients. The agency claims a 30% average lift in conversions within six months and guarantees a minimum 10X return on investment. Its approach combines buyer psychology, persuasion principles, and quantitative research to build and test hypotheses for fast, high-impact revenue increases. Browser to Buyer handles every stage of optimization, from research and concept design to A/B test development, so clients do not need to use their own development resources. The agency is a certified partner of Convert, an A/B testing and personalization platform, and founder Dave Gowans has been featured in Convert’s Agency Accelerator Webinar Series.
Brand Matters
London, United Kingdom
Brand Matters is the first and only brand and design agency dedicated exclusively to the gambling and iGaming industry. Founded in 2014 by Mickey Malhotra in London, the agency was created to fill a gap for operators who need deep regulatory knowledge alongside creative branding expertise. Brand Matters offers a full suite of services including brand strategy, naming, visual identity, tone of voice, website and app design, retail design, and packaging. The agency is particularly known for its work with bingo brands and counts Buzz Bingo, Rank Group (Grosvenor Casinos and Mecca Bingo), and several US operators among its clients. With a small, agile team of around 10–15 people, Brand Matters has built a reputation for balancing creative ambition with strict compliance, helping operators shift from short-term acquisition to long-term brand building. The agency operates from its London studio and serves clients globally, with ambitions to become the go-to brand agency for the gambling industry worldwide.

SA Gaming
Willemstad, Curacao
SA Gaming is a leading live dealer casino solutions provider, founded in 2009 and headquartered in Willemstad, Curaçao. The company employs between 501 and 1,000 people and offers a comprehensive portfolio of live games including Baccarat, Roulette, Blackjack, Dragon Tiger, Sic Bo, and regional titles such as Teen Patti 20-20 and Xoc Dia. It holds licenses from the Curaçao Gaming Authority (OGL/2024/154/0133), the MINCETUR of Peru (PSV0299), and the Western Cape Gambling and Racing Board in South Africa. SA Gaming's products are browser-based and mobile-optimized, with high-definition streaming and professional dealers, and they integrate seamlessly via a unified API. The company has won multiple industry awards, including 'Best Online Casino Solution' at the Asia Gaming Awards and 'Live Casino of the Year' at IGA. Its corporate structure involves a South African entity (SA Entertainment Solutions (Pty) Ltd.) and a Curaçao operating company (SA Technology N.V.). While the company is privately held and its management team is not publicly disclosed, its global presence and extensive game suite make it a significant player in the iGaming industry.

BrandBuilder Solutions LLC
Newark, Delaware, USA
BrandBuilder Solutions LLC is a full-service digital marketing agency headquartered in Newark, Delaware, founded in 2005 by Joe Jerome. The company specializes in generating measurable online revenue for small to medium-sized businesses through strategic consulting, website development, and technology implementation. It is a recognized HubSpot partner with over 10,000 hours of HubSpot expertise, offering custom solutions ranging from solo-preneur websites to enterprise-level marketing automation. BrandBuilder Solutions also provides community-driven marketing, membership portal creation, branding, and training programs. Its client base spans multiple industries, including iGaming, as evidenced by its listing on CasinoVendors.com. Operating as a privately held entity with a lean team of 2–10 employees, the company positions itself as a partner that handles online marketing from initial consumer need through conversion, allowing clients to focus on their core business.

Revpanda
Tallinn, Estonia
Revpanda Group is an award-winning iGaming acquisition powerhouse that delivers a full spectrum of digital marketing services, media buying, and traffic acquisition to top-tier operators in the global gambling industry. Headquartered in Tallinn, Estonia, the company was founded by a trio of industry veterans—Arnis Surgovts, Barbaros Oguz, and Emre Goktas—and has grown to a team of 51–200 employees. Revpanda specializes in converting audiences into loyal players through a blend of direct and affiliate marketing strategies, including SEO, multilingual copywriting, link building, PPC management, web development, and payment method testing. In 2024, the company acquired Leetz Media, a move that allowed it to restructure into two distinct brands: Revpanda Media, focused on SEO-driven organic traffic, and Revpanda Agency, which provides direct traffic solutions, retention strategies, and product excellence. The group also runs the Ace Alliance networking events and has been named an official media partner for G GATE CONF 2026. With a data-driven approach and a reputation for delivering measurable revenue growth, Revpanda has positioned itself as a trusted partner for both operators and players in the iGaming ecosystem.

BONAGO Incentive Marketing Group GmbH
Balanstraße 71a, 81541 München, Germany
BONAGO Incentive Marketing Group GmbH is a German provider of reward and incentive solutions for marketing, sales, and human resources. Founded in 2010 in Munich and led by its founder Mark Gregg, the company specialises in vouchers, gift cards, coupons, and consumer promotions, serving companies across all industry sectors. BONAGO designs and distributes concepts that help businesses create emotional connections with customers, sales partners, and employees through systematic use of incentives. Operating from its headquarters in Munich, the company offers neutral, cross-industry consulting on efficient voucher systems and has built a partner network comprising over 200 partners. The firm’s core mission is to deliver goal-oriented reward solutions that add emotional value to marketing campaigns, sales initiatives, and personnel retention strategies. BONAGO is active primarily in the German market and positions itself as a pioneer in the incentive marketing industry. The company is privately held, with reported estimated revenues of around $5 million and a team size ranging from approximately 50 to 70 employees. Its official website presents the company as the leading provider of appropriate, goal-oriented reward solutions. BONAGO is a member of IMA Europe and is listed on the Brand Media Coalition directory.

Optimove
New York, New York, United States
Optimove is a privately held SaaS company that provides a comprehensive AI-powered marketing platform designed to empower marketers to execute personalized, multichannel campaigns without relying on engineering, creative, or analytics teams. The company pioneered the concept of “Positionless Marketing,” which breaks down traditional silos by giving every marketer three transformative powers: Data Power (real-time customer insights without engineers), Creative Power (instant asset generation without designers), and Optimization Power (self-optimizing campaigns without analysts). At its core, Optimove’s platform includes a Customer Data Platform (CDP) that unifies data from multiple sources, applies predictive modeling and micro-segmentation, and automates campaign orchestration across email, SMS, push notifications, web pop-ups, and paid channels like Facebook and Google. The platform is trusted by more than 1,200 brands across iGaming, prediction markets, retail & e-commerce, financial services, online trading, and other consumer-facing industries. Optimove reports processing over 7 billion data rows daily and targeting more than 205 billion customer interactions per year. With an estimated annual recurring revenue of $94.5 million (as of mid‑2024) and approximately 434 employees, the company serves 77 enterprise customers worldwide. Optimove has raised $20 million in a single Series A round (2016) and has made several acquisitions, including DynamicMail (2018) and Axonite (2020). The company is headquartered in New York, with its original R&D base in Tel Aviv and additional offices in London, Dundee, São Paulo, and Tallinn.
Blonde and Giant Ltd
Naxxar, Malta
Blonde and Giant Ltd is a strategic branding and creative marketing agency headquartered in Naxxar, Malta, founded in 2015 by co-founder Beppe Coleiro. The agency has carved a distinct niche by focusing on fundraising and growth needs of venture capital firms and high-growth startups, translating complex business stories into investor-facing narratives. With a team of around 30 employees, the agency has directly contributed to clients raising over €800 million in capital, most notably helping Formel Skin secure a €30 million Series A round. Its client base spans Maltese companies such as telecom operator GO and insurer LifeStar Insurance, as well as international partners like Target Global and Ananda Capital. Blonde and Giant offers a full spectrum of branding and marketing services, from brand strategy and pitch deck design to video production and web development. The agency rebranded in 2023 to reinforce its investor-focused specialisation, and is presently led by managing partner Mark Galea alongside co-founder Coleiro.
One Media
Bracknell, England
ONE MEDIA Inc. is a Tokyo-based creative studio that specializes in producing short-form video content for social media platforms, primarily TikTok and YouTube. The company offers end-to-end SNS marketing services, covering strategy, production, and distribution of platform-native videos designed to maximize audience engagement. Despite operating in the fast-growing vertical video market, ONE MEDIA Inc. has a minimal public footprint. Its only verifiable appearance is as a sponsor of ad:tech tokyo 2025, where it describes itself as a creative studio. No founding date, headquarters, headcount, leadership, or independent website could be confirmed. The name "ONE MEDIA" is also used by several unrelated entities globally, adding to research challenges. The company likely serves brands seeking to outsource viral content creation without building in-house teams, though no client lists or case studies are publicly available.

Blexr Ltd
Sliema, Malta
Blexr Ltd is a Malta-based digital marketing company and a leading iGaming affiliate specialising in performance-driven lead generation for the casino, sports betting, and forex industries. Founded in 2008, the company relocated its headquarters to Sliema, Malta in 2015 to tap into the European iGaming talent pool. Blexr develops high-converting web properties that combine search engine optimization, content marketing, and data-driven campaigns to help operators acquire quality players. The company is privately held, self-funded, and has never raised outside capital, with an estimated revenue of $9.32 million in 2025. Blexr's portfolio includes the comparison site ThePogg, acquired in a recent merger, along with a network of undisclosed niche affiliate sites. With a headcount estimated between 51 and 200 employees, the company is known for its strong team culture and remote-friendly perks. In 2023 it strengthened its leadership by appointing Nick Walker as Chief Operating Officer and Andrew Isidoro as Chief Marketing Officer, both from iTech Media. Blexr holds a license as an Alternative Dispute Resolution entity with the UK Gambling Commission and is a trusted partner for regulated traffic.

BiScience Ltd
Tel Aviv, Israel
BIScience (BiScience Ltd) is a privately held technology company that provides AI-driven digital and behavioral data intelligence at scale. Founded in 2009 and headquartered in Tel Aviv, Israel, with offices in New York and Sydney, the company serves more than 2,000 brands, including hundreds of Fortune 500 companies, market research firms, agencies, publishers, and investors. Its core asset is a proprietary opt-in human panel of 30 million users worldwide, enabling passive, cross-device measurement of real online interactions. This panel powers a suite of products: AdClarity for digital ad intelligence, Consumer Behaviors for audience analytics, and Purchase Data for transaction-level insights. In 2024, BIScience expanded its cross-media capabilities by adding linear TV measurement to AdClarity. The company’s technology stack includes machine vision, AI content curation, and patented measurement algorithms, processing big data from websites, apps, videos, and social platforms. With an estimated 201–500 employees, BIScience has grown steadily but faced scrutiny in early 2025 over alleged consumer consent issues related to its panel recruitment through consumer VPN tools. The company remains a significant player in the digital market research and ad intelligence sector, offering deep behavioral insights that go beyond standard analytics dashboards.

The Innovation Group (TIG)
Las Vegas, Nevada
The Innovation Group (TIG) is a premier research and advisory firm focused exclusively on the global gaming, entertainment, hospitality, tourism, and leisure industries. Founded in 1995 and headquartered in Las Vegas, Nevada, the firm has worked across six continents and more than 80 countries, influencing over $100 billion in investment decisions. TIG’s core strength lies in guiding clients—from multi‑billion‑dollar leisure companies and tribal nations to governments and financial institutions—through the entire development lifecycle: from initial feasibility and strategic planning to operational optimisation and market forecasting. Over the past 30 years, TIG has adapted to the industry’s shift from bricks‑and‑mortar expansion to digital transformation, data‑driven operations, and responsible‑gaming requirements. The firm’s integrated services combine market analysis, legislative support, loyalty strategy, and property planning, and it is known for launching “Innovation Marketing” and the annual “Emerging Leaders of Gaming 40 Under 40” programme that recognises rising talent. In 2025, TIG named Brian Wyman—a decade‑long leader who built the firm’s sports‑betting, analytics, and enterprise operations practices—as President & CEO, succeeding Michael Soll (who remains an advisor). With a lean, highly specialised team of 11–50 professionals, TIG continues to be a trusted partner for turning complex industry challenges into actionable strategy.
Recent News

Trump’s Las Vegas speech touts tips tax break, tariffs and Lombardo endorsement
Donald Trump used a Las Vegas appearance to champion his no-tax-on-tips deduction, defend tariffs and endorse Governor Joe Lombardo, touching along the way on Nevada's tourism slowdown and the state's crackdown on prediction-market platforms.
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ECL Water Street has completed its acquisition of The Pass Casino in Henderson, bringing its local gaming portfolio to three venues ahead of a renovation and reopening. Elsewhere in Nevada, Station Casinos has launched a new brand campaign and logo for its 50th anniversary in Las Vegas.

Tsogo Sun to part with Welkom casino as betting dominates South Africa's gambling revenue
Tsogo Sun plans to sell its small Goldfields Casino in Welkom after impairment cut its carrying value, as South Africa's gambling market shifts toward betting, which now generates nearly 70% of revenue.

SA Gaming Unveils Redesigned Baccarat Tables with Modern Luxury Theme
SA Gaming has launched redesigned Baccarat tables featuring a 'Modern Luxury' aesthetic that merges traditional Eastern design elements with contemporary casino elegance to enhance the player experience.

TRUE WAYS Conference Highlights Industry's Battle for Player Attention
The second TRUE WAYS conference attracted over 450 industry professionals, with more than 200 in senior strategic roles, to debate how iGaming can overcome content overload and capture player attention. Speakers from BGaming, SOFTSWISS, Stake, and others shared insights on portfolio quality, first impressions, and market-specific strategies, with the next edition set for November.

Station Casinos debuts Adostics-powered digital funding solution alongside 50th anniversary rebrand
Station Casinos has launched a field trial of Adostics' TrustedTap digital funding solution for slot play via Apple Pay and debit cards, while simultaneously rolling out a new brand campaign and logo to celebrate its 50th anniversary in Las Vegas.

SA Gaming Joins SOFTSWISS Game Aggregator to Expand Global Footprint
SA Gaming has integrated its game portfolio into the SOFTSWISS Game Aggregator, aiming to expand its global reach and enhance player experiences through a partnership that adds to an existing library of over 40,000 titles.

Vectiq Buys PlayCanada.com Ahead of Alberta’s iGaming Market Launch
Vectiq Inc. has acquired PlayCanada.com from Catena Media, securing a long-standing Canadian iGaming brand just as Alberta’s regulated online gaming market opens to private operators on 13 July 2026, positioning the group to capitalise on the country’s second major regulated provincial market.

Argentina's ALEA revamps responsible gambling advertising guidelines
Argentina's lottery association ALEA has updated its voluntary code for responsible gambling advertising, adding AI guidelines, stronger minor protections, and a unified disclaimer, with regulators from 14 provinces and multiple private operators signing on.

North Macedonia adopts state-controlled gambling model, ending private online operations
North Macedonia’s new gambling law establishes a state monopoly over online gambling, effectively ending private operation, while tightening land-based rules and advertising. The reform, passed in July 2026, risks pushing players to offshore sites but aligns land-based regulation with European standards.

SiGMA North America 2026 and SBC Awards 2026 Set to Define Industry’s Autumn Calendar
SiGMA North America 2026 will debut in Mexico City from September 1-3 with 4,000 expected delegates, while the SBC Awards 2026 shortlist sees Kanggiten lead with nine nominations ahead of the October 1 ceremony in Lisbon. Both events anchor the industry's autumn calendar for networking, recognition, and market development across the Americas and globally.
2026-07-21Artificial IntelligenceEventEducationConferenceMexicoPortugalAffiliate MarketingFraud PreventionKYCExpansionRegulationAwardsNorth AmericaGeorgiaWestern EuropeCentral AsiaLatin AmericaAIEvent AnnouncementEvent RecapStartupsStartup PitchAffiliateSBCSportradarInsightPlay.aiGlobal Gaming Businessi3SoftSQREntainBetssonThe AI CollectiveFalconDiveRasmus SojmarkBehshad BehzadiJavier TroncosoJeffrey HaasJohn CaldwellShelley Langan-NewtonDonald TaboneRoberta NichollsLluis MoraMayank PachauriSiGMAVictor AriasCristhian Gomez VillaGermán SarmientoFernanda FigueroaSMHValerii VyzhakMilica DelevicDmitry StarostenkovRoxana DinescuJeremy SojmarkSBC EventsARRISEBetcrisWin Win PartnersEvenBet GamingSAI GlobalDelewhiteFernando MorientesLasha MachavarianiOptimoveKanggitenKaizen GamingBetconstructEvoplayGR8 TechPlaytechSoft2BetCodere OnlineLeoVegasMegaPari1xbetNovibetSOFTSWISSALEABETBYAllwyn HellasBally'sParimatchGeoComplyPayPalTrustlyWorldpayYaspaMiFinityOKTO PaymentsPay4FunPaysecureEveryMatrixMauricio SotoSportingtech Limited
BGaming’s TRUE WAYS Conference Draws 450+ Attendees, Third Edition Set for November
BGaming's second TRUE WAYS conference drew over 450 industry professionals on July 15, exploring content overload with six expert sessions and record audience engagement, and the company has confirmed a third edition for November.
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